SEARCH

Director of Marketing Resume Example

Resume Score: 90%

Love this resume?Build Your Own Now
DIRECTOR OF MARKETING
Skill Highlights
  • Building and maintaining strong professional relationships and community partnerships.
  • Developing and marketing new initiatives, products and programs.
  • Capable financial manager.
  • Experienced in business development, project management, negotiations, contracts, grants, and human resource management.
  • Experienced in all aspects of media relations and marketing.
Core Accomplishments
  • Results-oriented professional with passion for delivering results far beyond expectations. Excellent problem solver with ability to work across all levels of an organization to uncover ways to be more cost effective and efficient while producing new sources of revenue. Highly organized with ability to successfully managing multiple projects. Outstanding leader who motivates and influences others to achieve greatness. Strong communication skills that establish trust and contribute to the building of collaborative relationships that benefit organization objectives
  • Cum Laude
  • Sigma Beta Delta, National Honor Society
  • Improved accounting systems, client/donor records and billing operations. Reduced outstanding accounts receivables by over 95
  • Elected by colleagues to serve as vice-chair of MARCEL (Michigan American Red Cross Executive Leadership)
  • Collaborated with grant applications - Awarded a Kellogg grant
  • Received national American Cancer Society award for design and implementation of youth educational campaign. Chosen from 65 national entries
  • Elected - School Board of Trustees, Michigan Center School District, Michigan Center, MI Appointed to fill first term. Elected twice, currently serving third term
Professional Experience
Director of Marketing
January 2007 to January 2015Recovery Technology /Solutions － Jackson, MI
  • Provided leadership, strategic direction and business development for Solutions 2 Wellbeing.
  • Grew referrals and revenues from private insurance and cash pay cliental.
  • Branded Solutions 2 Wellbeing and The Nurtured Heart Approach (NHA).
  • Excellent communication skills both written and oral.
  • Accomplished in media relations, branding, logo design, radio, television commercials, print advertising, outdoor advertising, social media, web page design and maintenance.
  • Analyzed market trend, competitor information and competition analysis to determine unmet community needs regarding Attention Deficit Hyperactivity Disorders (ADHD).
  • Created educational ADHD presentations and trainings.
  • Developed and launched comprehensive ADHD program offering array of needed service.
  • Enhanced ADHD testing by implementing convenient, cost effective online testing.
  • Developed business relationships by collaborating with local physicians for service referrals.
  • Certified Advanced NHA Trainer.
  • Created Nurtured Heart Approach/Transforming the Difficult Child trainings for families and educators.
  • Trained and mentored over 350 families.
  • Trained over 900 educators how to build inner wealth with NHA and create a positive school culture more conducive to learning and promoting anti-bullying programs.
  • Assisted 2 school districts with district wide implementation of the NHA.
  • Promoted to management team, quality improvement team and to serve as harassment officer.
  • Collaborated to improve policies and procedures.
  • Improved human resources - Designed and wrote: employee handbook, employee new hire packet and hiring process, job descriptions, pay scales and performance appraisals. Created performance improvement plan for documentation and clarity of expectations when addressing performance issues.
  • Improved performance and productivity by creating internal employee resources that included online clinical, medical, business, and employment forms, resource links, standard operating procedures, process instructions, flow charts, employee handbook, policies and procedures, and workplace posters.
Sales/Design
January 2002 to January 2007Vermeulen Furniture － Jackson, MI
  • Top sales professional for in home design.
  • Engaged customers in meaningful conversations that lead to increased sales.
  • Regularly met sales goals.
  • Developed large contingency for repeat and referral business.
  • Often asked to assist unruly, unreasonable or dissatisfied customers.
  • Editor of monthly newsletter designed for team building and improving employee relations and communication.
Executive Director
January 1999 to January 2002American Red Cross － Jackson, MI
  • Managed departmental budgeting, cash flow, financial reporting, audits, investments, endowments and fund development for multi county area.
  • Maintained finances under budget every year.
  • Managed daily operations of 16+ staff and 200+ volunteers.
  • Recruited, screened, negotiated compensation, hired, evaluated and terminated staff.
  • Designed and wrote personnel policies, procedures, employee handbook, benefit plans, job descriptions and established pay scales.
  • Developed project management systems for detailed event tracking.
  • Increased donations with fund development initiative.
  • Initiated major gifts and planned giving programs.
  • Launched direct mail program with donor constituent management.
  • Expanded service & program delivery to required levels.
  • Developed and implemented required cultural diversity and disaster fund raising plans.
  • Saved chapter from losing national charter status.
  • Improved accounting systems, client/donor records and billing operations. Reduced outstanding accounts receivables by over 95%.
  • Launched Everyday Heroes event to improve image and build stronger relationships within community.
  • Served as a member of the Jackson County Emergency Management team.
  • Chaired United Way executive director leadership meetings.
  • Served as member of Hillsdale Critical Incident Stress response team.
  • Lead American Red Cross (ARC) response for Michigan's largest disaster in history, with over 600 families displaced due to hazardous gasoline pipeline spill on 06/07/2000.
  • Organized response for events of September 11th getting imperative coping information out to all schools in multi-county area. Created a drawing therapy intervention for children to be used by teachers. Arranged for critical incident stress debriefing for Michigan ARC executive directors who were suffering posttraumatic stress.
  • Participated in national ARC debriefing by the FBI and CIA in Washington D.C.
  • Elected by colleagues to serve as vice-chair of MARCEL (Michigan American Red Cross Executive Leadership).
Executive Director
January 1997 to January 1999Cheboygan County Family Resource Center － Cheboygan, MI
  • Managed programs, finances and grants providing quarterly and annual reports.
  • Collaborated with grant applications - Awarded a Kellogg grant.
  • Improved accounting system and preformed audit.
  • Created new events and fundraising ideas that increased revenues.
  • Influenced public policy change regarding domestic violence resulting in new countywide protocol for handling domestic violence by prosecuting attorney's office.
Area Executive Director
January 1995 to January 1997American Cancer Society － Cheboygan, MI
  • Directed planning, organization, implementation and management of activities in multi-county area.
  • Served as member of field management team, which developed division-wide operational procedures, long and short term planning.
  • Collected and maintained donor and constituent records.
  • Demonstrated effective administrative practices maintaining appropriate records with prompt reporting.
  • Recruited, trained and managed volunteers in all aspects of ACS operations.
  • Trained and mentored volunteers in planning, organizing, conducting and evaluating fundraising and cancer control activities.
  • Directed and monitored area budgets.
  • Generated successful special events, increased program activities and tripled area fund raising revenues.
  • Received national American Cancer Society award for design and implementation of youth educational campaign. Chosen from 65 national entries.
Marketing Director Assistant/Intern
January 1994 to January 1995North Central Michigan College － Petoskey, MI
  • Media Relations - Researched and wrote news releases regarding college events and future stories about students.
  • Advertising - Developed and placed newspaper, radio and television advertisements. Interviewed students and alumni to gather testimonials and market research about their college experience.
Education
Bachelor of Science : Business Administration/MarketingLake Superior State University
  • Bachelor of Science Degree
  • Business Administration/Marketing
  • Lake Superior State University Cum Laude
  • Sigma Beta Delta, National Honor Society
MarketingNorth Central Michigan College
  • AAAS
  • Marketing
  • North Central Michigan College
Management/MarketingWest Shore Community College
  • AAAS
  • Management/Marketing
  • West Shore Community College
Certifications
  • American Red Cross ARC CIA
  • Certified Advanced NHA Trainer.
Publications
s 1986 to Co-owner and President Demonstrated effective administrative practices maintaining appropriate records with prompt reporting for two separate commercial fishing businesses. Improved accounting system and financial management. Proposed and negotiated exclusive fishing rights with the Department of Natural Resources and the Sault Ste. Marie Tribe of Chippewa Indians. Negotiated partnership with Sault Ste. Marie Tribe of Chippewa Indians. Project manager for redesign of trap net fishing boat and the acquisition of equipment. Negotiated sales for harvest with wholesale fish processors. Increased net income by 300 Great Lakes Fishery Incorporated, Cheboygan, MI
Presentations
Created educational ADHD presentations and trainings
Skills
Cash, Marketing, Advertising, Media Relations, Branding, Business Development, Competition Analysis, Documentation, Excellent Communication Skills, Flow Charts, Human Resources, Improvement Plan, Logo Design, Maintenance, Print Advertising, Print Campaign, Solutions, Strategic Direction, Testing, Web Page Design, 2007 Sales, Employee Relations, Increased Sales, Sales, Sales Goals, Sales Professional, Team Building, Top Sales, Accounting, Operations, Fundraising, Accounting Systems, Accounts Receivables, Audits, Benefit Plans, Billing, Budget, Budgeting, Cia, Compensation, Coping, Direct Mail, Fbi, Financial Reporting, Pipeline, Project Management, Receivables, Therapy, Audit, Public Policy, Award, Budgets, Field Management, Market Research, And Marketing, Contracts, Facets, Financial Management, Highly Organized, Human Resource Management, Natural, Problem Solver, Project Manager, Recruiting, Sales For, Scheduling, Strong Communication Skills, Training, Very Organized
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Recovery Technology /Solutions
  • Vermeulen Furniture
  • American Red Cross
  • Cheboygan County Family Resource Center
  • American Cancer Society
  • North Central Michigan College

School Attended

  • Lake Superior State University
  • North Central Michigan College
  • West Shore Community College

Job Titles Held:

  • Director of Marketing
  • Sales/Design
  • Executive Director
  • Area Executive Director
  • Marketing Director Assistant/Intern

Degrees

  • Bachelor of Science : Business Administration/Marketing
    Marketing
    Management/Marketing

Similar Resumes

View All
DIRECTOR-OF-MARKETING-resume-sample

DIRECTOR OF MARKETING

Chicago, Illinois