Director Of Marketing resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Summary
I am an entrepreneurial marketing executive with over 15 years of forward thinking leadership and strategic business development experience. I strongly believe the core of remarkable communications and marketing revolves around telling stories and creating consistent and shared beliefs that connect. I am looking for the perfect opportunity to make a difference in the way an organization drives internal and external marketing communications that connect stakeholders with community.
My experience leading change, developing business, and spreading ideas that matter makes me a perfect candidate to define how this new position leads the UMAA go to market strategy.
Highlights
Motivational Strategic Leadership
Marketplace Positioning
P & L Strategy and Budgeting Execution
Partnership & Channel Development
Business Development and Sales
Business Model & Concept Development
Internal & External Communications
Digital Media Marketing
Experience
05/2006 to CurrentDirector of Marketing Cross Country Healthcare | New York, NY,
Move One Degree is a strategic marketing company that helps small businesses tell their story and discover their why. We integrate traditional marketing with new media marketing concepts that drive connection in today's digital world.
Directed new client acquisition that lead to over 100 new clients, with an average annual revenue of $250K.
Created, developed, and launched over 80 new websites.
Designed new product offering concepts that lead to the successful launch of Chiro-Connect, SmallBiz-Connect, and Association-Connect.
Helped multiple client's define brand position and consistent marketing and communications strategies.
Developed internal employee team and external outsourced channel partners that improved fulfillment process efficiencies. team management/growth,
Company wide budgeting and forecasting management.
Identified and developed new business within targeted prospects and existing client base that led led to 26 new clients and $110,000 in increased revenue.
Strategically built new brand identity and selling proposition that increased company wide brand awareness and loyalty.
Created strategic direction and wrote advertising copy for newly launched website.
Designed inventory turn analysis that lead to more cost efficient client programs.
02/2004 to 11/2004Business Development and Marketing ConsultantHealth- E-Tips LLC | City, STATE,
Worked as a consultant dedicated to launching Health-e-tips Business to Business and direct to consumer business model.
Wrote strategic business plan that outlined marketing, advertising, and customer acquisition direction.
Implemented direct response campaign targeting existing customer base and purchased list.
Researched, analyzed and secured operational backend e-publication provider.
Created strategic direction and wrote advertising copy for newly launched website.
2003 to 02/2004Gift Card Marketing ManagerMusicland Group Inc | City, STATE,
Directed all sales, marketing, and operational efforts for $67 Million Gift Card program.
Created fourth quarter in-store promotional strategy and direct marketing campaign that drove comparable store Gift Card sales from -18% to + 9%.
Wrote Gift Card production RFP and made vendor selection that saved the company $200K.
Championed the development of a marketing lever strategy that introduced Gift Cards as a product into the standard merchandising assortment.
Managed the operational relationship with external customer service vendor.
Conducted efficiency and best practice analysis that resulted in a customer service forecast saving of $250K.
2001 to 2003Gift Card Sales & Marketing ManagerBest Buy And Musicland Inc. | City, STATE,
Managed sales and marketing team responsible for $125 Million B2B Gift Card program.
Prepared and controlled a $400K marketing and advertising budget.
Designed strategic and creative direction for print and online ads, media kits, trade show booth and marketing collateral.
Created new business development and customer acquisition strategy that doubled client base.
Developed new brand identity, marketing strategy, and advertising campaign around the integration of Best Buy and Musicland's B2B Gift Card programs that resulted in a 35% comparable sales increase.
Led a panel discussion on customer relationship management (CRM) and multiple brands at the 2003 Incentive Marketing Association (IMA) Summit.
1998 to 2001Promotional Marketing & Communications ManagerMusicland Group Inc. | City, STATE,
Managed sales, marketing, and operations of a $97 Million Gift Card program.
Negotiated $2 Million B2B American Express Incentive Services card program contract.
Completed accounts receivable reconciliation that cleaned up over $1 Million in bad debt.
Researched, wrote, and developed weekly field newsletters and store operational policies.
Managed customer service for 1,400 retail stores.
Created, implemented, and enforced HQ to field communication guidelines that drastically reduced the quantity and cost of emergency communications.
07/1989 to 1998Senior Store Manager & Market Sales ManagerMusicland Group Inc. | City, STATE,
Recruited, trained, and managed over 15 store managers in all retail business aspects.
Analyzed monthly Profit and Loss Reports.
Conducted operational audits and supervised physical inventories.
Project lead for 11 new-store setups.
Giving Back to the Community
Director of Boys Traveling Basketball, Mounds View Basketball Association - MVBA (2013 - Current)
Council Member, Christ the King Lutheran Church (2013 - Current)
Assistant Varsity Basketball Coach, Minnehaha Academy (2005 - 2006)
Head Basketball Coach, Minnetonka Boys Basketball Association - MBBA (2002 - 2004)
Education
Expected in 2002Bachelor of Science | Saint Mary's University of Minnesota, Minneapolis, MNGPA:
Expected in | EnglishKansas State University (1986 - 1989), Minneapolis, GPA:
Completed 75% of course work for Bachelor of Arts, English
Gallup Strengths
During my tenure at Best Buy and with my company Move One Degree we embraced Gallup's strength based development. My 5 key strengths are:
Woo: People strong in Woo love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person.
Ideation: People strong in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
Learner: People strong in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.
Input: People strong in the Input theme have a craving to know more. Often they like to collect and archive all kinds of information.
Strategic: People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
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