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Director of Marketing Resume Example

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DIRECTOR OF MARKETING
Summary

I am an entrepreneurial marketing executive with over 15 years of forward thinking leadership and strategic business development experience. I strongly believe the core of remarkable communications and marketing revolves around telling stories and creating consistent and shared beliefs that connect. I am looking for the perfect opportunity to make a difference in the way an organization drives internal and external marketing communications that connect stakeholders with community.


My experience leading change, developing business, and spreading ideas that matter makes me a perfect candidate to define how this new position leads the UMAA go to market strategy.

Highlights
  • Motivational Strategic Leadership
  • Marketplace Positioning
  • P & L Strategy and Budgeting Execution
  • Partnership & Channel Development
  • Business Development and Sales
  • Business Model & Concept Development
  • Internal & External Communications
  • Digital Media Marketing
Experience
Move One Degree June 2006 to Current Director of Marketing
St Paul, MN

Move One Degree is a strategic marketing company that helps small businesses tell their story and discover their why. We integrate traditional marketing with new media marketing concepts that drive connection in today's digital world.


  • Directed new client acquisition that lead to over 100 new clients, with an average annual revenue of $250K.
  • Created, developed, and launched over 80 new websites.
  • Designed new product offering concepts that lead to the successful launch of Chiro-Connect, SmallBiz-Connect, and Association-Connect.
  • Helped multiple client's define brand position and consistent marketing and communications strategies.
  • Developed internal employee team and external outsourced channel partners that improved fulfillment process efficiencies. team management/growth,
  • Company wide budgeting and forecasting management.
CPI Marketing January 2005 to June 2006 Sales & Marketing Executive
Minnetonka, MN
  • Identified and developed new business within targeted prospects and existing client base that led led to 26 new clients and $110,000 in increased revenue.
  • Strategically built new brand identity and selling proposition that increased company wide brand awareness and loyalty.
  • Created strategic direction and wrote advertising copy for newly launched website.
  • Designed inventory turn analysis that lead to more cost efficient client programs.
Health- E-Tips LLC March 2004 to December 2004 Business Development and Marketing Consultant
Plymouth, MN
  • Worked as a consultant dedicated to launching Health-e-tips Business to Business and direct to consumer business model.
  • Wrote strategic business plan that outlined marketing, advertising, and customer acquisition direction.
  • Implemented direct response campaign targeting existing customer base and purchased list.
  • Researched, analyzed and secured operational backend e-publication provider.
  • Created strategic direction and wrote advertising copy for newly launched website.
Musicland Group Inc January 2003 to March 2004 Gift Card Marketing Manager
Minnetonka, MN
  • Directed all sales, marketing, and operational efforts for $67 Million Gift Card program.
  • Created fourth quarter in-store promotional strategy and direct marketing campaign that drove comparable store Gift Card sales from -18% to + 9%.
  • Wrote Gift Card production RFP and made vendor selection that saved the company $200K.
  • Championed the development of a marketing lever strategy that introduced Gift Cards as a product into the standard merchandising assortment.
  • Managed the operational relationship with external customer service vendor.
  • Conducted efficiency and best practice analysis that resulted in a customer service forecast saving of $250K.
Best Buy and Musicland Inc. January 2001 to January 2003 Gift Card Sales & Marketing Manager
Minnetonka, MN
  • Managed sales and marketing team responsible for $125 Million B2B Gift Card program.
  • Prepared and controlled a $400K marketing and advertising budget.
  • Designed strategic and creative direction for print and online ads, media kits, trade show booth and marketing collateral.
  • Created new business development and customer acquisition strategy that doubled client base.
  • Developed new brand identity, marketing strategy, and advertising campaign around the integration of Best Buy and Musicland's B2B Gift Card programs that resulted in a 35% comparable sales increase.
  • Led a panel discussion on customer relationship management (CRM) and multiple brands at the 2003 Incentive Marketing Association (IMA) Summit.
Musicland Group Inc. January 1998 to January 2001 Promotional Marketing & Communications Manager
Minnetonka, MN
  • Managed sales, marketing, and operations of a $97 Million Gift Card program.
  • Negotiated $2 Million B2B American Express Incentive Services card program contract.
  • Completed accounts receivable reconciliation that cleaned up over $1 Million in bad debt.
  • Researched, wrote, and developed weekly field newsletters and store operational policies.
  • Managed customer service for 1,400 retail stores.
  • Created, implemented, and enforced HQ to field communication guidelines that drastically reduced the quantity and cost of emergency communications.
Musicland Group Inc. August 1989 to January 1998 Senior Store Manager & Market Sales Manager
Minnetonka, MN
  • Recruited, trained, and managed over 15 store managers in all retail business aspects.
  • Analyzed monthly Profit and Loss Reports.
  • Conducted operational audits and supervised physical inventories.
  • Project lead for 11 new-store setups.
Giving Back to the Community
  • Director of Boys Traveling Basketball, Mounds View Basketball Association - MVBA (2013 - Current)
  • Council Member, Christ the King Lutheran Church (2013 - Current)
  • Assistant Varsity Basketball Coach, Minnehaha Academy (2005 - 2006)
  • Head Basketball Coach, Minnetonka Boys Basketball Association - MBBA (2002 - 2004)
Education
Saint Mary's University of Minnesota 2002 Bachelor of Science Minneapolis, MN
Kansas State University (1986 - 1989) English Minneapolis

Completed 75% of course work for Bachelor of Arts, English
Gallup Strengths

During my tenure at Best Buy and with my company Move One Degree we embraced Gallup's strength based development. My 5 key strengths are:


  • Woo: People strong in Woo love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person.
  • Ideation: People strong in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
  • Learner: People strong in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.
  • Input: People strong in the Input theme have a craving to know more. Often they like to collect and archive all kinds of information.
  • Strategic: People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.


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Resume Overview

Companies Worked For:

  • Move One Degree
  • CPI Marketing
  • Health- E-Tips LLC
  • Musicland Group Inc
  • Best Buy and Musicland Inc.
  • Musicland Group Inc.

School Attended

  • Saint Mary's University of Minnesota
  • Kansas State University (1986 - 1989)

Job Titles Held:

  • Director of Marketing
  • Sales & Marketing Executive
  • Business Development and Marketing Consultant
  • Gift Card Marketing Manager
  • Gift Card Sales & Marketing Manager
  • Promotional Marketing & Communications Manager
  • Senior Store Manager & Market Sales Manager

Degrees

  • Bachelor of Science
    English

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