Director of Marketing Resume Example
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DIRECTOR OF MARKETING
Summary
I am an entrepreneurial marketing executive with over 15 years of forward thinking leadership and strategic business development experience. I strongly believe the core of remarkable communications and marketing revolves around telling stories and creating consistent and shared beliefs that connect. I am looking for the perfect opportunity to make a difference in the way an organization drives internal and external marketing communications that connect stakeholders with community.
My experience leading change, developing business, and spreading ideas that matter makes me a perfect candidate to define how this new position leads the UMAA go to market strategy.
Highlights
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Experience
Cross Country HealthcareJune 2006 to CurrentDirector of Marketing
New York , NY
New York , NY
Move One Degree is a strategic marketing company that helps small businesses tell their story and discover their why. We integrate traditional marketing with new media marketing concepts that drive connection in today's digital world.
- Directed new client acquisition that lead to over 100 new clients, with an average annual revenue of $250K.
- Created, developed, and launched over 80 new websites.
- Designed new product offering concepts that lead to the successful launch of Chiro-Connect, SmallBiz-Connect, and Association-Connect.
- Helped multiple client's define brand position and consistent marketing and communications strategies.
- Developed internal employee team and external outsourced channel partners that improved fulfillment process efficiencies. team management/growth,
- Company wide budgeting and forecasting management.
Lee Enterprises, IncorporatedJanuary 2005 to June 2006Sales & Marketing Executive
Waco , TX
Waco , TX
- Identified and developed new business within targeted prospects and existing client base that led led to 26 new clients and $110,000 in increased revenue.
- Strategically built new brand identity and selling proposition that increased company wide brand awareness and loyalty.
- Created strategic direction and wrote advertising copy for newly launched website.
- Designed inventory turn analysis that lead to more cost efficient client programs.
Health- E-Tips LLCMarch 2004 to December 2004Business Development and Marketing Consultant
City , STATE
City , STATE
- Worked as a consultant dedicated to launching Health-e-tips Business to Business and direct to consumer business model.
- Wrote strategic business plan that outlined marketing, advertising, and customer acquisition direction.
- Implemented direct response campaign targeting existing customer base and purchased list.
- Researched, analyzed and secured operational backend e-publication provider.
- Created strategic direction and wrote advertising copy for newly launched website.
Musicland Group IncJanuary 2003 to March 2004Gift Card Marketing Manager
City , STATE
City , STATE
- Directed all sales, marketing, and operational efforts for $67 Million Gift Card program.
- Created fourth quarter in-store promotional strategy and direct marketing campaign that drove comparable store Gift Card sales from -18% to + 9%.
- Wrote Gift Card production RFP and made vendor selection that saved the company $200K.
- Championed the development of a marketing lever strategy that introduced Gift Cards as a product into the standard merchandising assortment.
- Managed the operational relationship with external customer service vendor.
- Conducted efficiency and best practice analysis that resulted in a customer service forecast saving of $250K.
Best Buy And Musicland Inc.January 2001 to January 2003Gift Card Sales & Marketing Manager
City , STATE
City , STATE
- Managed sales and marketing team responsible for $125 Million B2B Gift Card program.
- Prepared and controlled a $400K marketing and advertising budget.
- Designed strategic and creative direction for print and online ads, media kits, trade show booth and marketing collateral.
- Created new business development and customer acquisition strategy that doubled client base.
- Developed new brand identity, marketing strategy, and advertising campaign around the integration of Best Buy and Musicland's B2B Gift Card programs that resulted in a 35% comparable sales increase.
- Led a panel discussion on customer relationship management (CRM) and multiple brands at the 2003 Incentive Marketing Association (IMA) Summit.
Musicland Group Inc.January 1998 to January 2001Promotional Marketing & Communications Manager
City , STATE
City , STATE
- Managed sales, marketing, and operations of a $97 Million Gift Card program.
- Negotiated $2 Million B2B American Express Incentive Services card program contract.
- Completed accounts receivable reconciliation that cleaned up over $1 Million in bad debt.
- Researched, wrote, and developed weekly field newsletters and store operational policies.
- Managed customer service for 1,400 retail stores.
- Created, implemented, and enforced HQ to field communication guidelines that drastically reduced the quantity and cost of emergency communications.
Musicland Group Inc.August 1989 to January 1998Senior Store Manager & Market Sales Manager
City , STATE
City , STATE
- Recruited, trained, and managed over 15 store managers in all retail business aspects.
- Analyzed monthly Profit and Loss Reports.
- Conducted operational audits and supervised physical inventories.
- Project lead for 11 new-store setups.
Giving Back to the Community
- Director of Boys Traveling Basketball, Mounds View Basketball Association - MVBA (2013 - Current)
- Council Member, Christ the King Lutheran Church (2013 - Current)
- Assistant Varsity Basketball Coach, Minnehaha Academy (2005 - 2006)
- Head Basketball Coach, Minnetonka Boys Basketball Association - MBBA (2002 - 2004)
Education
Saint Mary's University of Minnesota2002Bachelor of ScienceCity, State
Kansas State University (1986 - 1989)EnglishCity
Completed 75% of course work for Bachelor of Arts, English
Gallup Strengths
During my tenure at Best Buy and with my company Move One Degree we embraced Gallup's strength based development. My 5 key strengths are:
- Woo: People strong in Woo love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person.
- Ideation: People strong in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.
- Learner: People strong in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.
- Input: People strong in the Input theme have a craving to know more. Often they like to collect and archive all kinds of information.
- Strategic: People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
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Resume Overview
School Attended
- Saint Mary's University of Minnesota
- Kansas State University (1986 - 1989)
Job Titles Held:
- Director of Marketing
- Sales & Marketing Executive
- Business Development and Marketing Consultant
- Gift Card Marketing Manager
- Gift Card Sales & Marketing Manager
- Promotional Marketing & Communications Manager
- Senior Store Manager & Market Sales Manager
Degrees
- Bachelor of Science
English
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