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director of marketing resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Professional Summary

MARKETING & PUBLIC RELATIONS SPECIALIST

Brand Development | Corporate Collaboration | Marketing | Traditional & Digital Media | Events

Creative and entrepreneurial marketing leader with a proven ability to establish and elevate a unified brand, corporate introductions and collaborations, promotions and campaigns, as well as accelerate P&L performance in a variety of industries including food, hospitality, entertainment, environmental, real estate, fashion, and beauty industries.

Highly skilled at directing the full marketing department and public relation campaigns, translating a brand strategy into winning campaigns for traditional and digital platforms, using strategic cross-promotions, industry launches, and pop-ups, on a regional, national, and global scale.


Skills

· Brand Building

· Creative Direction

· Content Strategy

· Brand Partnerships & Sponsorships

· Experiential Marketing

· Event Planning Product Launches & Pop Ups

· Advertising

· Public Relations

· Staff Leadership

Work History
Director of Marketing, 10/2018 to 06/2022
DuprCity, STATE,
  • Developed marketing campaigns of new and existing frozen dessert products to global cruise line industry, casinos, hospitals, assisted living facilities, restaurants, and supermarket chains
  • Launched NO BULL, San Bernardo’s first non-dairy frozen dessert sold in Whole Foods Markets throughout Florida
  • Responsible for global freight logistics for world’s leading ice cream and frozen dessert provider in cruise line industry
  • Distribution of products from manufacturer to customers and 100's of ports worldwide.
  • Generate dynamic marketing content and communication tools for promotional campaigns
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
  • Organized and executed robust, creative experiential marketing events
  • Initiated sessions with Whole Foods' sales and marketing team leaders to brainstorm new ideas and promotional strategies
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Founder & President, 01/2000 to 09/2018
Stacey Schrager & AssociatesCity, STATE,
  • Created concept, marketing and sales strategies, execution of new product development, and special event campaigns to facilitate business expansion, build awareness and exposure that get consumers engaging and interacting in memorable, sensory ways
  • Market research and due diligence to determine optimal pricing of goods and capitalize on emerging opportunities
  • Identify brand ambassadors and social media influencers to increase sales that together generate revenue and successful ROI for each campaign.
  • Develop and grow the Sea Delight Ocean Fund, www.seadelightoceanfund.org/ 501(c)(3) non-profit organization focusing on global sustainable seafood movement. Established partnerships with WWF, Fabien Cousteau Ocean Learning Center, Monterey Bay Aquarium Seafood Watch, Boston Seafood Show, and Brussels Seafood Show. Partnered with global Chef Bobby Chin in Vietnam for sustainability program with Sea Delight. Created annual "Taste of the Sea" events that include 15+ national celebrity chefs and restaurants competing in live “Chopped” presentation.
  • Created all marketing and sales strategies for HipPOPs, (www.HipPOPs.com), South Florida's first handcrafted all-natural gelato on a stick food truck, including logo, website, promotions, media exposure, and launch international food industry. HipPOPs has been showcased at South Beach Wine & Food Festival, appearances on Food Network, Cooking Channel, and Andrew Zimmerman's Bizarre Foods.
  • Launched Blue Bell Ice Cream in South Florida marketplace. Created and distributed all Press Releases to media, and Public Relations campaigns throughout varieties of industries, and philanthropic causes. Coordinated all collaborations, events, marketing plans, as well grass root marketing efforts among other initiatives to brand and increase awareness of this national dessert company.
Marketing Director and Project Manager, 01/1998 to 01/2000
Luxury Real Estate DevelopmentsCity, State,
  • The Point of Aventura (Aventura, FL) 1998 - 2000
  • Presidential Estates (North Miami Beach, FL) 1998 - 2000
  • The Pinnacle (Sunny Isles Beach, FL) 1996 - 1998
  • Sands Pointe (Sunny Isles Beach, FL) 1994 - 1996
  • Mystic Pointe (Aventura, FL) 1990 - 1994


  • Spearheaded market research to identify branding opportunities, cement strategies, and sustain loyal customer base
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales
  • Organized and executed robust, creative experiential marketing events
  • Collaborated with designers and editorial team on marketing materials
Education
Associate of Arts: Paralegal Studies, Expected in 05/1984 to Santa Fe College - Gainesville, FL
GPA:

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Resume Overview

School Attended

  • Santa Fe College

Job Titles Held:

  • Director of Marketing
  • Founder & President
  • Marketing Director and Project Manager

Degrees

  • Associate of Arts

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