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Director Of Marketing Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

Highly accomplished marketing professional offering 20+ years of progressive experience in the legal industry. Strategic decision maker and operational problem solver. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.

Experience
Director of Marketing, 09/2004 to Current
Brokerx Chicago, IL,
  • Direct and mange firm's marketing, advertising and public relations objectives and initiatives
  • Create and implement traditional marketing campaigns.
  • Develop and create firm Intranet system.
  • Spearhead all marketing, advertising and media relations as it relates to brand management.
  • Generate individual marketing plans for attorneys and practice areas in a continuing effort to promote business development and market awareness including cross selling.
  • Manage all aspects of media campaigns, including establishing and fostering media relationships, pitching story ideas, and preparing press kits.
  • Responsible for handling all event and seminar planning for including booking venues, arranging speakers and preparing presentation materials.
  • Place firm by-lined articles in various metropolitan, national, international and professional business and trade publications
  • Operate as a key member of firm's Marketing Committee, supporting over 80+ attorneys in three offices with marketing and business development strategies as they relate to public relations, client development, advertising, branding, community involvement and marketing.
  • Develop and implement digital marketing plans that incorporate SEO, social media platforms and video campaigns.
  • Develop and implement strategic marketing campaigns, including site promotions and engaging digital content.
  • Drive strategic planning and led firm’s rebranding initiative including logo, website redesign, mission statement, brochure, letterhead, business cards and other related materials.
  • Spearhead and implement firm’s custom-built database management system (CRM) from concept to completion.
  • Create content for leading-edge digital marketing and social media and SEO strategies.
  • Cultivate professional relationships with vendors, negotiate and manage publicity. media and advertising contracts.
  • Manage and oversee annual firm and individual attorney marketing and business development budgets.
  • Put together leading-edge digital marketing, social media and SEO strategies.
  • Create and update web pages and social media profiles with engaging and current content.
  • Plan and execute strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets.
  • Develop and implement strategic marketing campaigns, including site promotions and engaging digital content.
  • Create and implement traditional marketing campaigns.
  • Spearheaded market strategy to identify optimal business development opportunities.
  • Direct and mange firm's marketing, advertising and public relations objectives and initiatives.
  • Create effective print and electronic communications for marketing initiatives, serving a copywriter and graphic designer for materials, including firm website, newsletters, blogs, business development presentations and proposals, press releases, brochures and ads.
  • Plan and execute strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets
  • Member of firm's Administrative Management Committee.
Director of Marketing & Public Relations, 09/1998 to 02/2004
Health Solutions Pueblo, CO,
  • Developed and facilitated an effective marketing department from the ground up for the firm's Long Island headquarter office and satellite offices.
  • Fostered internal and external firm marketing campaigns and programs, including the implementation of a firm logo, and branding campaign designed to provide the firm with a corporate identity.
  • Designed, wrote and disseminated firm's collateral materials including press releases, article reprints, brochures, professional announcements, ad copy, practice area profiles, new business proposals, journal ads and biographies.
  • Served as editor and author of firm's newsletter.
  • Created, implemented and manged firm's website.

Marketing Coordinator , 01/1996 to 09/1998
Eldorado Resorts, Inc. Waterloo, IA,
  • Assisted firm Marketing Director in all aspects of the firm's public relations and marketing efforts.
  • Served as production editor of quarterly American Bar Association's publications Equal Access and Consumer & Personal Rights.
  • Assisted with the editing of firm's quarterly client newsletter and monthly in-house newsletter.
  • Facilitated the creation of databases for multimedia purposes.
  • Assisted with writing and editing of press releases and firm by-lined articles.
  • Coordinated firm events and seminars.
  • Maintained media and advertising calendar.
Skills
  • PowerPoint
  • Quark
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Microsoft Publisher
  • Icontact
  • Constant Contact
  • QuickBooks
  • Excel
  • LexisNexis Interaction CRM
  • WordPress
  • RegFox
  • Social Media (LinkedIn, Facebook, Twitter)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Market Research
  • Web Site Design
  • Internet and E-mail Marketing 
Education
Bachelor of Science: Business, Expected in
to
New York Institute of Technology - Old Westbury, NY
GPA:
  • Magna cum laude graduate
  • Major in Marketing & Communications
  • Minor in International Business
Professional Recognitions

2011 Award Recipient "Leadership In Law Unsung Heroes"

Long Island Business News

2003 Award Recipient "Top Long Island Marketing Executives"

Long Island Business News/Long Island Advertising Club

Affiliations

LMA-Legal Marketing Association- NY Metro Section

PRPLI-Public Relations Professionals of Long Island

IABC/LI - International Association of Business Communicators

Past Board Member, Publicity Chair & Treasurer

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Resume Overview

School Attended
  • New York Institute of Technology
Job Titles Held:
  • Director of Marketing
  • Director of Marketing & Public Relations
  • Marketing Coordinator
Degrees
  • Bachelor of Science

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