LiveCareer-Resume

director of marketing resume example with 12+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Experienced Marketing Director with 12+ years in Fin-Tech supporting multiple brands, programs, and products including prepaid cards, checking and savings accounts, gift cards, and secured credit cards, with a proven track record as a highly effective cross-functional leader, consistently building strong partnerships both internal and external, motivating and encouraging direct reports to meet growth opportunities, building alignment with and working effectively across teams to develop and execute strategy.

Skills
  • Digital Marketing
  • CRM & Retention
  • Product Marketing
  • Partner Management
  • Branding & Product Positioning
  • Copywriting & Content Development
  • Email Marketing
  • Project Management
  • Interpersonal Communication
  • Supervision & Leadership
Education
Saint Mary's College of California Moraga, CA Expected in Bachelor of Science : Economics and Business Administration - GPA :
Experience
Fleetcor - Director of Marketing
San Antonio, TX, 10/2018 - 10/2022

Responsible for licensor onboarding, management and ongoing support of over 200 licensed partners, in addition to leading a team of skilled marketers responsible for product marketing, branding, promotions, licensor supported marketing acquisitions and customer retention.

  • Scaled licensor supported marketing acquisitions by developing and implementing self-service marketing toolkits in addition to onboarding and leveraging licensors' social media business accounts to create “advertiser access” and “boosted post” paid social ads, doubling the number of cards issued while lowering cost per acquisition by 37%.
  • Developed and implemented multiple successful re-enClairement promotional campaigns and sweepstakes. In addition to securing partner funding for multiple cross-promotional campaigns.
  • Leveraged data to revamp consumer lifecycle campaigns and developed new messaging strategies while launching into new communication channels to continually optimize campaign performance to increase customer lifetime.
  • Developed and led others to write and produce emotive print, digital, and video content while ensuring consistency in formatting, tone, and voice in all communication materials to improve SEO and enClairement.
  • Recruited, hired, trained, mentored, managed, and retained the very best talent for the marketing department.
Ams Ag - Senior Marketing Manager
Rochester, NY, 07/2015 - 10/2018

Responsible for the development, management, and implementation of all marketing programs that drive messaging, branding, and revenue growth. Worked as key marketing point of contact for the Direct Marketing department, the cross-functional team, and the creative team. Responsible for delivering marketing programs on time and on budget. Led projects from conception through execution, with broad exposure to all functional aspects of the company.

  • Created challenger online acquisitions mailer which resulted in a 5%+ lift in response.
  • Led the development and execution of marketing initiatives and promotions, including mailers, card art, digital campaigns, and social media while ensuring excellence in execution.
  • Advanced the efficiency and transparency of our marketing processes by championing the use of briefs, key internal communications processes, and delivered approvals.
Clark Dietz - Marketing Manager
Milwaukee, WI, 02/2011 - 07/2015

Responsible for channel communications, including email, printed collateral, banner ads, and social media, in addition to researching and planning campaigns, with the delivery and results for key strategic initiatives. Responsible for creative development of all direct mail, email, and online marketing, while managing three freelance designers. Outside of the marketing team, worked with: Product Team, Development team, IT, Finance, Risk, Compliance, and Legal.

  • Revamped email marketing content plans and schedule, delivering an unprecedented average 58% open rate (formally 19%) by dramatically improving content, headlines, and implementing A/B testing.
  • Researched emerging technologies and new trends in email marketing to maximize the effectiveness of strategies and tactics.
  • Developed and implemented test and challenger process for direct mail communications, which increased response rates by 10%.
  • Played a key role in two successful bank conversions, email platform upgrade, and launched acquisitions email campaigns through Eloqua.
  • Organized launch of retail portfolio through project management, creative development, and distribution.
Service Corporation International - Business Development Manager
Forest Park, IL, 05/2010 - 02/2011

Responsible for developing and maintaining productive relationships with both new and existing clients. Served as the primary point of contact for partners, while working hard to maintain a good working relationship with other company departments. Developed strategies while keeping abreast of changes in the marketplace and watching competitor activity.

  • Spearheaded all direct mail and email communication for partners.
  • Developed competitive analysis reports, marketing requirement documents, training materials, and presentations.
  • Improved process for all partner onboarding including contract approval and fulfillment resulting in a faster and more efficient onboarding process.

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Saint Mary's College of California

Job Titles Held:

  • Director of Marketing
  • Senior Marketing Manager
  • Marketing Manager
  • Business Development Manager

Degrees

  • Bachelor of Science

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: