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Director Of Marketing resume example with 12+ years of experience

JJ
Jessica Jessica
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Education
Expected in May 2008 Bachelor of Science | Marketing Butler University - College of Business, Indianapolis, Indianapolis GPA:
Summary

A marketing executive with a vast professional background in the Professional Sports, Medical, Hospitality, Gaming and F&Bmp;B industries. A business-minded creative continually looking to develop on his extensive skill set in order to be more successful personally and professionally.

Skills
  • P&Lmp;L Management | Contract Negotiation | Team Management
  • Complete Marketing Strategy Design & Implementation | CRM
  • Database Marketing | Direct Mail | B2C & B2B Marketing
  • Special Event Production & Management | Operations Management
  • Acquisition & Reactivation Marketing | Database Management
  • E-Mail and Digital Marketing | Salesforce Platforms | Data Analysis
  • Copyrighting | Website Management & SEO | Creative Art Direction
  • Adobe Illustrator, Photoshop & Audition| Microsoft Office
  • Career Experience
    11/2013 to Current Director of Marketing Canal | New York, ,
  • Head of Marketing, Players Club and Player Development
  • Creates and schedules all advertising and direct mail functions for the property's hotel, casino and all restaurants
  • Coordinates and analyzes monthly reports to monitor and increase casino, hotel and F&Bmp;B campaign profitability
  • Creates monthly and annual marketing calendars with promotions, special events and gifts for the hotel and casino customers
  • Writes, directs and edits the print, radio & digital marketing campaigns for best, on-budget results
  • Increased Google Ads CTR by 4% in 2015 and 4.5% in 2016
  • Increased YOY Slot Win 5.4% for the year 2015, 2.3% for 2016 and Total Gaming Revenue 1.8% in 2017
  • Directed 2016 TuscanyLV.com mobile responsive website redesign
  • Created and implemented property-wide senior player programs targeting property's most profitable target market in 2014
  • 11/2013 to Current Director of Marketing Canal | San Francisco, CA,
    • Head of Marketing, Players Club and Player Development
    • Creates and schedules all advertising and direct mail functions for property's hotel, casino and restaurants
    • Coordinates and analyzes monthly reports to monitor and increase casino, hotel and F&B campaign profitability
    • Creates monthly and annual marketing calendars with promotions, special events and gifts for the hotel and casino customers
    • Writes, directs and edits the  print, radio & digital marketing campaigns for best on-budget results
    • Improved YOY Slot Win 7.6% and Coin-In 6.2% for March 2017
    • Increased Google Ads CTR by 4% in 2015 and 4.5% in 2016
    • Increased YOY Slot Win 5.4% for the year 2015 and 2.3% for 2016
    • Directed 2016 TuscanyLV.com mobile responsive website redesign
    • Created and implemented property-wide senior player programs targeting property's most profitable target market in 2014
    11/2012 to 11/2013 Marketing Manager Toll Brothers Inc. | Middletown, ,
    • Responsible for overall operations of the marketing department while managing marketing team
    • Designed and executed marketing plans, promotions, special events and guided all marketing research projects
    • Measured and analyzed past, current and potential campaigns, promotions and events to ensure proper ROI
    • Assisted GM and DOM in creation of the overall marketing strategy for the property
    2012 to 11/2012 Marketing Manager Toll Brothers Inc. | Millis, ,
    • Restructured poorly performing destination campaigns for proper reinvestment and sustained profitability
    • Forecasted and maintained annual budgets with the VP of Marketing
    • Developed and implemented monthly promotions and special events for hotel and casino
    • Managed Database Marketing team which included local monthly and destination offers monthly analysis
    • Responsible for all property communication and signage for property's special events and promotions
    08/2011 to 2012 Database Manager United Way Of America | Yorktown, ,
    • Managed casino analyst team
    • Oversaw customer database and all related marketing projects
    • Maintained integrity of the property's customer database
    • Managed and performed all hotel and casino data projects from beginning through post-analysis
    05/2010 to 08/2011 Database Coordinator American Medical Association | Newport Beach, ,
    • Redesigned monthly offers to increase play frequency and casino profitability while decreasing expense exposure over $1M per year
    • Increased local average daily slot revenue while also increasing net slot win of Las Vegas locals
    • Coordinated and managed local and destination data marketing campaigns for hotel, casino and special events
    • Created all player offers, criteria and databases for all property direct mail and e-mail promotions
    2010 to 05/2010 Direct Marketing Coordinator Borgata Casinos | Atlantic City, ,
    • Coordinated all direct mailings with casino's management and creative and printing partners
    • Managed and segmented all data and player restriction lists for mailings with SAS, Excel, and Access
    • Developed, lead and managed local zip code profitability project to increase casino campaign successes
    06/2009 to 09/2009 Varsity Football Defensive Coordinator Education Realty Trust Inc. | Milwaukie, OR,
    • Coached Linebackers and Varsity Defense
    • Assisted Head Coach to conduct meetings, workouts and practices
    • Recorded team's first defensive shutout in 11 years
    05/2008 to 05/2009 Marketing Associate Stryker Instruments | City, STATE,
    • Served as product specialist and marketing specialist for salesforce
    • Managed and supported product line for surgical power tools ($167M) and disposables ($128M)
    • Depleted $13M backorder by directing logistics management, production planning and improvement of customer and sales force communication
    • Voted Marketing Associate of the Quarter - Q1 of 2009

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    Resume Overview

    School Attended

    • Butler University - College of Business

    Job Titles Held:

    • Director of Marketing
    • Director of Marketing
    • Marketing Manager
    • Marketing Manager
    • Database Manager
    • Database Coordinator
    • Direct Marketing Coordinator
    • Varsity Football Defensive Coordinator
    • Marketing Associate

    Degrees

    • Bachelor of Science

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