Director Of Marketing resume example with 12+ years of experience
Jessica Jessica
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Education
Expected in May 2008 Bachelor of Science | Marketing Butler University - College of Business, Indianapolis, Indianapolis
Summary
A marketing executive with a vast professional background in the Professional Sports, Medical, Hospitality, Gaming and F&Bmp;B industries. A business-minded creative continually looking to develop on his extensive skill set in order to be more successful personally and professionally.
Skills
Career Experience
11/2013 to Current Director of Marketing Canal | New York, , Head of Marketing, Players Club and Player Development
Creates and schedules all advertising and direct mail functions for the property's hotel, casino and all restaurants
Coordinates and analyzes monthly reports to monitor and increase casino, hotel and F&Bmp;B campaign profitability
Creates monthly and annual marketing calendars with promotions, special events and gifts for the hotel and casino customers
Writes, directs and edits the print, radio & digital marketing campaigns for best, on-budget results
Increased Google Ads CTR by 4% in 2015 and 4.5% in 2016
Increased YOY Slot Win 5.4% for the year 2015, 2.3% for 2016 and Total Gaming Revenue 1.8% in 2017
Directed 2016 TuscanyLV.com mobile responsive website redesign
Created and implemented property-wide senior player programs targeting property's most profitable target market in 2014
11/2013 to Current Director of Marketing Canal | San Francisco, CA,
- Head of Marketing, Players Club and Player Development
- Creates and schedules all advertising and direct mail functions for property's hotel, casino and restaurants
- Coordinates and analyzes monthly reports to monitor and increase casino, hotel and F&B campaign profitability
- Creates monthly and annual marketing calendars with promotions, special events and gifts for the hotel and casino customers
- Writes, directs and edits the  print, radio & digital marketing campaigns for best on-budget results
- Improved YOY Slot Win 7.6% and Coin-In 6.2% for March 2017
- Increased Google Ads CTR by 4% in 2015 and 4.5% in 2016
- Increased YOY Slot Win 5.4% for the year 2015 and 2.3% for 2016
- Directed 2016 TuscanyLV.com mobile responsive website redesign
- Created and implemented property-wide senior player programs targeting property's most profitable target market in 2014
11/2012 to 11/2013 Marketing Manager Toll Brothers Inc. | Middletown, ,
- Responsible for overall operations of the marketing department while managing marketing team
- Designed and executed marketing plans, promotions, special events and guided all marketing research projects
- Measured and analyzed past, current and potential campaigns, promotions and events to ensure proper ROI
- Assisted GM and DOM in creation of the overall marketing strategy for the property
2012 to 11/2012 Marketing Manager Toll Brothers Inc. | Millis, ,
- Restructured poorly performing destination campaigns for proper reinvestment and sustained profitability
- Forecasted and maintained annual budgets with the VP of Marketing
- Developed and implemented monthly promotions and special events for hotel and casino
- Managed Database Marketing team which included local monthly and destination offers monthly analysis
- Responsible for all property communication and signage for property's special events and promotions
08/2011 to 2012 Database Manager United Way Of America | Yorktown, ,
- Managed casino analyst team
- Oversaw customer database and all related marketing projects
- Maintained integrity of the property's customer database
- Managed and performed all hotel and casino data projects from beginning through post-analysis
05/2010 to 08/2011 Database Coordinator American Medical Association | Newport Beach, ,
- Redesigned monthly offers to increase play frequency and casino profitability while decreasing expense exposure over $1M per year
- Increased local average daily slot revenue while also increasing net slot win of Las Vegas locals
- Coordinated and managed local and destination data marketing campaigns for hotel, casino and special events
- Created all player offers, criteria and databases for all property direct mail and e-mail promotions
2010 to 05/2010 Direct Marketing Coordinator Borgata Casinos | Atlantic City, ,
- Coordinated all direct mailings with casino's management and creative and printing partners
- Managed and segmented all data and player restriction lists for mailings with SAS, Excel, and Access
- Developed, lead and managed local zip code profitability project to increase casino campaign successes
06/2009 to 09/2009 Varsity Football Defensive Coordinator Education Realty Trust Inc. | Milwaukie, OR,
- Coached Linebackers and Varsity Defense
- Assisted Head Coach to conduct meetings, workouts and practices
- Recorded team's first defensive shutout in 11 years
05/2008 to 05/2009 Marketing Associate Stryker Instruments | City, STATE,
- Served as product specialist and marketing specialist for salesforce
- Managed and supported product line for surgical power tools ($167M) and disposables ($128M)
- Depleted $13M backorder by directing logistics management, production planning and improvement of customer and sales force communication
- Voted Marketing Associate of the Quarter - Q1 of 2009
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Resume Overview
School Attended
- Butler University - College of Business
Job Titles Held:
- Director of Marketing
- Director of Marketing
- Marketing Manager
- Marketing Manager
- Database Manager
- Database Coordinator
- Direct Marketing Coordinator
- Varsity Football Defensive Coordinator
- Marketing Associate
Degrees
- Bachelor of Science
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