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director of content strategy resume example with 15+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Professional Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Skills
  • Enterprise-Level Content Strategy
  • Partner Relations
  • Solving Complex Problems
  • Strategic Planning And Analysis
  • Decision Making
  • Digital Content
  • Business Models
  • Value Creation
  • Data-Driven
  • Marketing
  • Thought-Leadership
Work History
08/2019 to Current Director of Content Strategy Atrium Staffing | New York City, NY,
  • Led client-facing content strategy efforts for multimillion-dollar customer experience transformations and digital platform redesigns for brands such as Coca-Cola, T-Mobile, Ford, US Navy, Johnson & Johnson, General Mills, and L'Oreal to name a few.
  • Collaborated with other relevant functions to develop strategies that drive Premium brand vision and objectives
  • Led team of writers and content marketing strategists in development of content strategies, systems, and frameworks.
  • Hired and directed teams to achieve daily and long-term operations and business goals.
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.
  • Developed impactful and strategic partnerships with clients to drive business development.
  • Established performance goals for each department and provided feedback on methods for reaching those milestones.
  • Managed new business development and increased departmental revenue by 20% per annum
  • Strategized content based on Google Analytics data, geographical targeting, and keyword planning.
  • Managed stakeholder relationships to meet and exceed timing and budget goals.
03/2017 to 08/2019 Director of Social Media Bass Pro Shops | Dania Beach, FL,
  • Oversaw team of 150+ in preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Built and strengthened strategic relationships with vendors, advertising agencies, and leading Industry partners.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Led Direction of marketing projects through conceptual planning, schedule management, and final implementation.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
10/2009 to 03/2019 Chief Strategy Officer Open Society | New York, NY,
  • Interviewed, supervised, and motivated 100+ staff members to achieve optimal productivity.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
  • Managed divisional marketing, advertising and new product development.
  • Increased business profits 20% by streamlining processes and trimming unnecessary positions.
09/2007 to 11/2009 Senior Marketing Consultant Dave Ramsey | Franklin, TN,
  • Consulted with clients on business issues and developed innovative, high-impact proposals which led to over $5 Mill in secured revenue.
  • Conducted market research and reported on clients' competition.
  • Consulted with clients on business issues and developed innovative proposals.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Education
Expected in 05/2023 to to Executive MBA | Global Executive Leadership Rockhurst University, Kansas City, MO GPA:
  • 3.8 GPA
Certifications
  • Certified Human Centered Design Strategist, VMLY&R - 2022

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Resume Overview

School Attended

  • Rockhurst University

Job Titles Held:

  • Director of Content Strategy
  • Director of Social Media
  • Chief Strategy Officer
  • Senior Marketing Consultant

Degrees

  • Executive MBA

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