Highly motivated professional with an extensive background in membership engagement, meeting planning and business development seeking an opportunity which will present a platform that will allow these skills to be showcased. Innovative leader with over a decade of experience managing teams, operations management, and membership cultivation.
- Membership Acquisition & Retention
- Chapter & Committee Support
- Effective Speaker & Presenter
- Meeting Planning
- Project Management
- Contract & Business Negotiations
- Sales and Profits Maximization
- International Client Relationships
City, STATE, 09/2019 - 03/2020
- Handled new revenue acquisition activities including opportunity identification, qualification, and capture; opportunity pipeline management; meetings with key customers and prospects.
- Supervised Inside Sales Team: duties included qualifying and closing new leads to support expo, sponsorship, education, and research opportunities.
- Partnered closely with international field sales team to coordinate territory coverage and workload management.
- Coached Inside Sales Representatives in prospecting and demand generation through both inbound and outbound drip campaigns.
- Optimized the demand automation process by working with the Marketing team to maximize new opportunity yield.
- Implemented AI (Artificial Intelligence) process to accelerate prospect response time and translate customer data to determine marketing strategy.
- Worked with Fulfillment team to ensure a seamless customer experience after deal closure.
- Accurately forecasted and assessed risk during pipeline reviews with Executive Leadership team.
- Reported on monthly, quarterly, and annual sales targets and delivered competitive business insights, trends and analysis to drive ongoing performance improvements.
- Ensured sales best practices were applied to support high velocity sales cycles, and high quality sales performances.
- Mentored team to meet and exceed monthly, quarterly, and annual team targets by generating sales pipeline and driving to close.
City, STATE, 08/2018 - 09/2019
- Managed a portfolio of over 50 WINiT (Women in Travel - a subsidiary of GBTA) clients and prospects through all stages of sponsorship cycles with an emphasis on Membership, Expo Sales, Webinars, Education and Research.
- Evaluated, developed, and standardized procedures and methods to improve the efficiency and effectiveness of WINiT related programs, projects, and activities.
- Managed attendee enrollment process through supporting and maintaining event registration sites such as CVENT and JSPARGO.
- Researched and selected third party vendors for annual WINiT events including WINiT Summit and Gala Awards.
- Negotiated cost savings with contracted hotels and various vendors for event specific services.
- Produced project timelines, project schedules, and budgeting parameters for all meetings.
- Served as the liaison between the Executive Leadership team and the WINiT Board of Directors.
- Handled accurate data pertaining to financial costs aligned with approved budget and tracked status of expected attendees.
- Identified and secured content providers, including speakers, trainers, facilitators, and internal team members for support staff.
- Worked closely with design team to create and edit event materials.
City, STATE, 01/2011 - 08/2018
- Established a Membership Committee whose purpose was geared towards the generation of prospects and new members, as well as connecting new members with veteran members.
- Managed all aspects of membership processing, fulfillment of membership requirements and member feedback on programs and services.
- Implemented membership strategies and supported recruitment of new members and retention of existing members.
- Executed new member follow up through a 30/60/90 day campaign.
- Performed chapter speaking engagements to promote the benefits of GBTA membership.
- Collaborated with VP of Marketing to develop annual/quarterly game plan to generate quality leads through strategy and pricing.
- Ensured membership privileges did not convey until membership was effective, and that memberships stopped upon termination.
- Trained membership acquisition team to correctly sell memberships utilizing sales techniques and procedures.
- Worked with Marketing team to develop specific ads and brochures to attract new members.
- Monitored membership system to resolve member complaints and concerns and issued regular reports showing trends and specifics to allow other departments to address reoccurring issues.
- Conducted membership webinars to assist new members with acclimation into GBTA culture.
2017 - Pay it Forward Fox 5 - Easterns Automotive Group
2017 - NorthWest Federal Credit Union - Acts of WE Award Recipient
2014 - Extra Mile Award - Northern Virginia Hampton Alumni Association
2014 - Presidents' Award -Northern Virginia Hampton Alumni Association
2012 - Community Service Award -(Women Achievement) KSEF Foundation
2011 - Program Planning & Dev. Community Service Award - Delta Sigma Theta Sorority Inc.
University of South Florida
Diversity Equity & Inclusion Workplace Certification (Expected May 2021)
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School Attended
- Hampton University
- Global Business Travel Association
- Richardson Sales Training Program
- Global Business Travel Association
Job Titles Held:
- Director of Business Dev Operations - Inside Sales
- Director of Meeting Planning & Development
- Manager, Membership Engagement & Event Marketing
Degrees
- Bachelor of Arts
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