Director, Advertising Sales Resume Example COMCAST MEDIA 360

DIRECTOR, ADVERTISING SALES

Professional Summary

Talented Director effective at building loyalty and long-term relationships with customers while exceeding sales targets. Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over 20 years in field. Successful at revitalizing customer engagement and achieving dramatic growth with revolutionary strategies. Proficient in product monetization and mobilization approaches to boost long-term growth. Dedicated to meeting and exceeding customer needs.

Work History

Director, Advertising Sales01/2016 to Current
COMCAST MEDIA 360 – New York, NY

Advanced TV Sales

Support execution of addressable TV RFPs
Client/ agency engagement on addressable TV inclusive though not limited to providing an overview on capabilities (and keeping them current), education internally of Client requests/ marketplace needs, and campaign management duties to ensure positive Client experience
Engage with Media Intel and data partners to facilitate both tactical (e.g. Client requests) and strategic (e.g. reporting advancements) priorities
Products and platforms sold include but are not limited to OTT, VOD & IP television

Direct Response Sales

Provide leadership for the DR Advertising Sales and Sales Support teams
Work effectively in cross-functional capacity including key partnerships with sales, marketing, finance, ad-ops, product development, solutions and insights
Manage portfolio of 60 accounts totaling $30MM in sales
Strong business acumen for uncovering, evaluating, growing and closing sales opportunities within a dynamic and extremely time sensitive environment
Leverage industry/technical knowledge and consultative sales skills to continually educate customers and open new opportunities
Developed organization's mission and vision statements for all employees

Account Manager08/2011 to 12/2016
COMCAST MEDIA 360 – New York, NY

Represented clients needs internally to help shape product enhancements
Worked collaboratively with sales team to drive growth with existing accounts
Demonstrated leadership in account management and project coordination
Documented, consistent success exceeding quarterly and annual sales targets through thorough account planning and weekly forecasting sessions
Responsible for prospecting and closing new business to run on all CM360 platforms
Responsible for developing creative solutions based on advertiser needs/wants
Developed and maintain client lists, meet and exceed quarterly sales budgets and goals
Analyzed and reported customer activity, business trends, and areas of concern
Created proposals for new and repeat customer business transactions

Partner, Associate Broadcast Director - Investment02/2008 to 07/2011
GROUPM – New York, NY

Maintained overall control of workflow and assigned responsibilities within the group
Continuously evaluated a wide range of media vehicles to develop new buying strategies
Created and orchestrate a positive work environment, working toward meeting client objectives
Managed client/vendor relations to develop comprehensive cross-platform deals successfully
Identified and negotiate promotional/added value opportunities for clients
Provided effective leadership in developing and training Supervisors, Junior Buyers and Assistant Buyers in procedures, negotiating, and strategy development
Department expert in various advanced digital platforms from a direct response perspective
Negotiated over $100 million dollars in media schedules annually for General and Hispanic markets

Supervisor03/2004 to 03/2008
GROUPM – New York, NY

Assisted Media Director with day to day operations of buying team
Negotiated and place over $80 million dollars in cable and spot schedules
Delivered most efficient costs while estimating pre-emptions and CPLs
Updated all current, on-air schedules to insure station delivery within negotiated agreement
Post analyzed every buy - view daily, optimize weekly, reconcile monthly

Skills

Market trend analysis
Self-motivated
Methodology implementation
Networking
Strategic planning
Data collection and analysis

Leadership skills
Operations oversight
Revenue generation
Procedure implementation
Marketing and advertising
Performance metrics

Education

Master of Arts: Media Studies2001New School University- New York, NY

Bachelor of Arts: Communication Arts1998Brooklyn College- Brooklyn, NYCommunication Arts Academic Honors - Cum Laude

Accomplishments

COMCAST MEDIA 360 - 2015, 2017 & 2019 President's Club Recipient

Entrepreneurial Experience

Entrepreneur who grew eight-year business through effective business planning, creative sales techniques, and innovative marketing. Developed effective creative arts program in Ballet, Tap, African, Jazz and Modern for children and adults. Managed advertising, public relations, special events coordination and day-to-day-operations. Developed community based scholarship program for underprivileged youth. Served as principal instructor for all Tap classes. Produced dynamic annual dance recitals to showcase student development.

Resume Overview

Companies Worked For:

COMCAST MEDIA 360
GROUPM

School Attended

New School University
Brooklyn College

Job Titles Held:

Director, Advertising Sales
Account Manager
Partner, Associate Broadcast Director - Investment
Supervisor

Degrees

Master of Arts : Media Studies 2001
Bachelor of Arts : Communication Arts 1998

Director, Advertising Sales Resume Example

Resume Score: 80%

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