Director, Advertising Sales Resume Example
Talented Director effective at building loyalty and long-term relationships with customers while exceeding sales targets. Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over 20 years in field. Successful at revitalizing customer engagement and achieving dramatic growth with revolutionary strategies. Proficient in product monetization and mobilization approaches to boost long-term growth. Dedicated to meeting and exceeding customer needs.
The Shipyard – San Diego , CA
Advanced TV Sales
- Support execution of addressable TV RFPs
- Client/ agency engagement on addressable TV inclusive though not limited to providing an overview on capabilities (and keeping them current), education internally of Client requests/ marketplace needs, and campaign management duties to ensure positive Client experience
- Engage with Media Intel and data partners to facilitate both tactical (e.g. Client requests) and strategic (e.g. reporting advancements) priorities
- Products and platforms sold include but are not limited to OTT, VOD & IP television
Direct Response Sales
- Provide leadership for the DR Advertising Sales and Sales Support teams
- Work effectively in cross-functional capacity including key partnerships with sales, marketing, finance, ad-ops, product development, solutions and insights
- Manage portfolio of 60 accounts totaling $30MM in sales
- Strong business acumen for uncovering, evaluating, growing and closing sales opportunities within a dynamic and extremely time sensitive environment
- Leverage industry/technical knowledge and consultative sales skills to continually educate customers and open new opportunities
- Developed organization's mission and vision statements for all employees
Orgill – Salt Lake City , UT
- Represented clients needs internally to help shape product enhancements
- Worked collaboratively with sales team to drive growth with existing accounts
- Demonstrated leadership in account management and project coordination
- Documented, consistent success exceeding quarterly and annual sales targets through thorough account planning and weekly forecasting sessions
- Responsible for prospecting and closing new business to run on all CM360 platforms
- Responsible for developing creative solutions based on advertiser needs/wants
- Developed and maintain client lists, meet and exceed quarterly sales budgets and goals
- Analyzed and reported customer activity, business trends, and areas of concern
- Created proposals for new and repeat customer business transactions
GROUPM – City , STATE
- Maintained overall control of workflow and assigned responsibilities within the group
- Continuously evaluated a wide range of media vehicles to develop new buying strategies
- Created and orchestrate a positive work environment, working toward meeting client objectives
- Managed client/vendor relations to develop comprehensive cross-platform deals successfully
- Identified and negotiate promotional/added value opportunities for clients
- Provided effective leadership in developing and training Supervisors, Junior Buyers and Assistant Buyers in procedures, negotiating, and strategy development
- Department expert in various advanced digital platforms from a direct response perspective
- Negotiated over $100 million dollars in media schedules annually for General and Hispanic markets
GROUPM – City , STATE
- Assisted Media Director with day to day operations of buying team
- Negotiated and place over $80 million dollars in cable and spot schedules
- Delivered most efficient costs while estimating pre-emptions and CPLs
- Updated all current, on-air schedules to insure station delivery within negotiated agreement
- Post analyzed every buy - view daily, optimize weekly, reconcile monthly
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COMCAST MEDIA 360 - 2015, 2017 & 2019 President's Club Recipient
Entrepreneur who grew eight-year business through effective business planning, creative sales techniques, and innovative marketing. Developed effective creative arts program in Ballet, Tap, African, Jazz and Modern for children and adults. Managed advertising, public relations, special events coordination and day-to-day-operations. Developed community based scholarship program for underprivileged youth. Served as principal instructor for all Tap classes. Produced dynamic annual dance recitals to showcase student development.
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Resume Overview
School Attended
- New School University
- Brooklyn College
Job Titles Held:
- Director, Advertising Sales
- Account Manager
- Partner, Associate Broadcast Director - Investment
- Supervisor
Degrees
- Master of Arts : Media Studies 2001
Bachelor of Arts : Communication Arts 1998
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