director advertising sales resume example with 17+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
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Professional Summary
Talented Director effective at building loyalty and long-term relationships with customers while exceeding sales targets. Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over 20 years in field. Successful at revitalizing customer engagement and achieving dramatic growth with revolutionary strategies. Proficient in product monetization and mobilization approaches to boost long-term growth. Dedicated to meeting and exceeding customer needs.
Work History
Director, Advertising Sales, 01/2016 - Current The Shipyard – San Diego, CA,
Advanced TV Sales
Support execution of addressable TV RFPs
Client/ agency engagement on addressable TV inclusive though not limited to providing an overview on capabilities (and keeping them current), education internally of Client requests/ marketplace needs, and campaign management duties to ensure positive Client experience
Engage with Media Intel and data partners to facilitate both tactical (e.g. Client requests) and strategic (e.g. reporting advancements) priorities
Products and platforms sold include but are not limited to OTT, VOD & IP television
Direct Response Sales
Provide leadership for the DR Advertising Sales and Sales Support teams
Work effectively in cross-functional capacity including key partnerships with sales, marketing, finance, ad-ops, product development, solutions and insights
Manage portfolio of 60 accounts totaling $30MM in sales
Strong business acumen for uncovering, evaluating, growing and closing sales opportunities within a dynamic and extremely time sensitive environment
Leverage industry/technical knowledge and consultative sales skills to continually educate customers and open new opportunities
Developed organization's mission and vision statements for all employees
Account Manager, 07/2011 - 12/2016 Orgill – Salt Lake City, UT,
Represented clients needs internally to help shape product enhancements
Worked collaboratively with sales team to drive growth with existing accounts
Demonstrated leadership in account management and project coordination
Documented, consistent success exceeding quarterly and annual sales targets through thorough account planning and weekly forecasting sessions
Responsible for prospecting and closing new business to run on all CM360 platforms
Responsible for developing creative solutions based on advertiser needs/wants
Developed and maintain client lists, meet and exceed quarterly sales budgets and goals
Analyzed and reported customer activity, business trends, and areas of concern
Created proposals for new and repeat customer business transactions
Partner, Associate Broadcast Director - Investment, 02/2008 - 07/2011 GROUPM – City, STATE,
Maintained overall control of workflow and assigned responsibilities within the group
Continuously evaluated a wide range of media vehicles to develop new buying strategies
Created and orchestrate a positive work environment, working toward meeting client objectives
Managed client/vendor relations to develop comprehensive cross-platform deals successfully
Identified and negotiate promotional/added value opportunities for clients
Provided effective leadership in developing and training Supervisors, Junior Buyers and Assistant Buyers in procedures, negotiating, and strategy development
Department expert in various advanced digital platforms from a direct response perspective
Negotiated over $100 million dollars in media schedules annually for General and Hispanic markets
Supervisor, 02/2004 - 02/2008 GROUPM – City, STATE,
Assisted Media Director with day to day operations of buying team
Negotiated and place over $80 million dollars in cable and spot schedules
Delivered most efficient costs while estimating pre-emptions and CPLs
Updated all current, on-air schedules to insure station delivery within negotiated agreement
Post analyzed every buy - view daily, optimize weekly, reconcile monthly
Skills
Market trend analysis
Self-motivated
Methodology implementation
Networking
Strategic planning
Data collection and analysis
Leadership skills
Operations oversight
Revenue generation
Procedure implementation
Marketing and advertising
Performance metrics
Education
Master of Arts: Media Studies, Expected in 2001 - New School University - New York, NY GPA: Status -
Bachelor of Arts: Communication Arts, Expected in 1998 - Brooklyn College - Brooklyn, NY, GPA: Status - Communication Arts Academic Honors - Cum Laude
Accomplishments
COMCAST MEDIA 360 - 2015, 2017 & 2019 President's Club Recipient
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Resume Overview
School Attended
New School University
Brooklyn College
Job Titles Held:
Director, Advertising Sales
Account Manager
Partner, Associate Broadcast Director - Investment