Marketing & Event Planning
Dedicated Event Planner and Marketing Coordinator who undertakes event-related missions with enthusiasm, focus, and drive. Applies strong people skills to effectively motivate constituents, team, and corporate partners to achieve desired mission outcomes and income goals. Tireless planner who thrives on driving volunteer base, constituent participation and community relationships to reach income targets. Relationship builder with the talent and leadership to mobilize staff, volunteers, media, and distinguished guests to support non-profit mission and awareness. Creative and innovative in event production and planning. Strong logistical organization. Diplomatic and gracious with a desire to deliver exceptional event execution.
Owner and director of enCORE fitness, LLC, a unique dance fitness programming in Frederick, MD. Created a "Personal Group Training" approach to wellness and fitness with classes tailored to individual needs and strong community support in order to achieve results and maintain involvement. Overall retention rate - 95%. Created all business systems; program design, business strategies, marketing materials, advertising strategies, financial accounting and business reporting. Outreach coordinator, event planner, and event developer for national and local fund-raising events including the American Cancer Society ($600+), Survivor's Offering Support at FMH ($2200), Susan G. Komen for a Cure ($2100), Heartly House ($400), and individuals with needs...Labor of Love to benefit 28-year old stroke victim Alyssa ($800) and family of cancer patient Mike .($750) or to produce fund-raising events. Presenter of constituaent, commnity and market perspectives with fellow presenters and staff. Lead a team of 20+ instructors in creating event activities and showcasing individual talents to reach desired goals.
Monitored and adjusted programming as response to changing economic environment, client needs, and program goals. on superb customer relations, personal attention, and attaining personal growth. Created and designed all sales, marketing, and advertising materials.
Managed marketing and communications with internal staff and external media outlets. Worked with potential families and local businesses to drive awareness and interest in the school.
Coordinator for Catholic Schools Week Student Appreciation Day. Responsible for the planning, volunteer recruitment, and implementation of a day-long event, Move It Day. Designed program for all classes, PreK-8th grade to include in class movement demos, Elementary and Middle School group events, and surprise elements to drive home the importance of movement in daily life. Worked closely with administration, staff, and volunteers to achieve goal of 100% student/teacher involvement.
Planned and coordinated Community Day, an opportunity for community leaders and parish priests to visit, tour, and interact with students as they worked on Community projects for Catholic Schools Week.
Recruited and motivated students and staff to engage in philanthropic events hosted by the National Honor Society. Celebrated with students the power of music and community while raising funds to benefit the American Heart Association.
Worked with corporate partners, i.e. The Frederick NewsPost, WFMD, Key103 and distinguished guests, i.e. Mayor Randy McClement, the Frederick County Board of Alderman, and the Frederick Keys to radiate the character and education of SJRCS to the Frederick community.
Designed business documents, newsletters, Annual Giving brochure, prospective family materials, media copy, and newspaper ads for the school. Assisted the Development office on annual auction.
Planned travel arrangements, manged the receptionist area and responded to telephone and in-person requests. Managed media relations, B-roll, print and video production for more than a dozen touring productions. Coordinated production logistics with Broadway producers and touring venue staff across the country. Managed television and radio media events, commercial shoots and print materials. Public speaking on the Business of Theater. Assistant Director of the 42ND Street Production and Training School for the Samsung Corporation in Seoul, Korea. Developed curriculum for tap school in Seoul prior to start of production rehearsals. In collaboration with Korean interpreters, instructed Korean creative team on the physical elements of theater and use of systematic artistic processes essential to the creation of a quality theatrical experience.
Honors received for Graphic Design - "No Texting While Driving" campaign.
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