HIGHLY MOTIVATED LEADER WITH A PROVEN TRACK RECORD OF DELIVERING GROWTH BY IDENTIFYING CONSUMER & SHOPPER INSIGHTS AND WORKING WITH A CROSS FUNCTIONAL TEAMS TO EXECUTE STRATEGIES WITH EXCELLENCE.
Leading the omni-channel digital marketing strategy for the chain division and establishing Pernod Ricard as thought leaders in the digital space. Accomplished this by leveraging data driven insights to develop contextually relevant creative and tactics to influence the shopper's path to purchase. Working with the cross functional teams of National Account Leads, Analytics Team, and Brand Teams to identify opportunities and deliver ready to go omni-channel sell-in stories for programming while educating internal and external partners
Lead for High End Division Led channel strategy (e.g. Distribution, pricing, merchandising, and shelf principles) for the High-End import and craft portfolio by developing shopper-based trade programs, creating category selling stories, training & developing key account managers, and setting the long-term category vision.
Delivered insights and action driven analysis across the portfolio of brands based on trends & opportunities in the market. Led the E-Commerce strategy & training for the U.S. Sales organization with a focus on execution with excellence at the Top 5 retailers.
Owned the account strategy including pricing, distribution/assortment recommendations, merchandising planning and shelf resets.
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