Creative, collaborative, and goal oriented marketing professional with experience identifying business opportunities, analyzing current marketing trends/data, and developing strategies to execute sales and marketing initiatives to maximize financial success.
Online marketing strategies
Revenue and profit maximization
Proficient in Google DoubleClick
Detail-oriented data analysis
Strong interpersonal skills
Sales Representative of the Month Award
Sales proposal creation
Digital Sales Planner, 11/2015 to CurrentESPN － New York, New York
Member of ESPN Revenue Management & Client Services building custom designed digital campaigns for individual advertisers.
Generating, evaluating, and presenting digital proposals including negotiation of exclusive packages for featured events in premier time slots.
Oversee sales forecasting and performance reporting for more than $25 million worth of digital revenue across two major media agencies: Horizon Media and Dentsu Aegis Network, whose client lists include but not limited to Microsoft, Geico, Home Depot, and Capital One.
Carefully analyze competitors rates while working with ESPN Marketing and Sales to strategically price inventory for maximum revenue.
Develop and maintain strong client relationships by regular communication as well as attentive listening to identify client's unique requests.
TV Account Manager, 03/2014 to 10/2015ESPN － New York, New York
Responsible for servicing more than 30 million dollars in individual ESPN television accounts including booking inventory, communicating with agencies, and handling requests/changes for advertising schedules.
Fulfilled all agency and internal requests to ensure scheduled commercial spots were properly coordinated for accurate on-air execution while maintaining contracted dollars.
Provided comprehensive maintenance and assistance for major accounts including American Express, IBM, Bacardi, and Dominos.
Built and maintained both internal and external relationships with sales teams, marketing, sports management, accounting, and commercial operations departments.
Senior Sales Assistant, 10/2012 to 03/2014Fox Station Sales － New York, New York
(Internal promotion) Assisted in the process and maintenance of station broadcast schedules in Atlanta, Boston, Orlando, and Minneapolis markets for two Account Executives.
Maintained daily contact with agency and station personnel, which included transmitting orders to/from agency and stations.
Coordinated offers to buyers of various agencies and maintained account changes.
Organized all paperwork and files for present and future use.
Bachelor of Arts:Communications,May 2012Fairfield University － Fairfield, CTMarketing Minor