Seasoned professional that has spent the last 12 years in the online marketing industry. In that time I have seen a variety of trends and tactics come and go. This longevity in the industry has given me unique insights into those tactics that continue to work, as well as identify new trends that have the best potential to become long term solutions.
- Account Management
- Mobile Marketing
- Search Engine Optimization
- Paid Search Marketing
- Social Media Marketing
- Analytics
- Managed the search engine marketing team for over 10 years.
- Increased client's web traffic by 176% through the implementation of optimized web content and an improved site structure.
- Evaluated, re-engineered and re-launched a PPC marketing. campaign, which led to record sales in two of the past four months.
Mckinney, TX, 01/2013 - Current
Solely responsible for managing and growing the search engine optimization, paid search marketing, and social outreach campaigns.
Denton, TX, 06/2002 - 01/2013
Managed, trained and help grow the search engine optimization team, along with the rest of the company from 6 employees to over 50 employees. My duties included creating training manuals for employees as well as providing individualized one-on-one training for employees, testing and implementing all search engine optimization strategies and evaluating the performance of the search engine optimization team.
Phoenix, AZ, 11/2001 - 06/2002
Worked as part of a two person search engine optimization team to optimize content for client websites.
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School Attended
- Western Michigan University
Job Titles Held:
- Digital Marketing Lead
- National Accounts Director
- Search Engine Optimization Specialist
Degrees
- Bachelor of Arts
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