Marketing Analytics Manager Intuitive and highly analytical marketing professional with proven and transferable experience, specializing in marketing analytics and product/project management. Adept at utilizing various traditional and digital marketing strategies including mobile, email, social media, direct, B2B, multi-channel, and search engine marketing. Experienced in development and approach to strategic marketing Proficient in marketing analytic tools including Google and Adobe Omniture. Committed to collaborating with clients and both internal and external stakeholders to assess long term needs, attend to immediate details, and consistently meet deadlines and budgets. Develop business plans, proposals, and marketing initiatives. Analyze multi-channel marketing touch-points to evaluate marketing strategies. Involved in monitoring marketing trends, including quantitative and qualitative studies and data. Create insight reporting and client deliverables for clients and internal departments. Work with Account Management and Strategic teams to develop insights from data. Assists in the creation of client deliverables or pre-sales pitches. Assist in development of proposals, questionnaires, discussion guides and screening. Provide insight and trends into social media behavior. Perform anlaysis and insight reporting on website, digital, mobile, and social advertising. Gather data from external sources to create marketing performance reports for clients. Stay current with the latest web, mobile, and social analytic tools. Required to possess a strong knowledge of market research methods. Excellent communication skills including written communications, speaking, and presentation development and delivery. Ability to multi-task and work under multiple deadlines. Ability to work well with others and work in cross functional teams. AREAS OF EXPERTISE: Product & Service Positioning Brand Imaging Campaign Development Management Reporting Strategic Roadmaps Marketing Campaigns Traffic & Metric Analysis A/B & Multivariate Testing Internet Marketing Advertising Growth Strategies Market Research Client Presentations
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