Results driven direct and database marketing manager with nearly 15 years experience--including over seven years of management experience. Career focused on turning consumers in untapped markets into satisfied and loyal customers, while focusing on innovative ways to retain current customers.
Developed new customer loyalty marketing program and supporting marketing materials to encourage customer acquisition and retention. Received prestigious Canon Americas Presidents Award for strategy and innovation for this program. Selected as a charter member of the Canon USA Women in Leadership committee. Recently selected to head up the Database Marketing team for the newly established corporate Digital Marketing Services Division.
Member of Phi Kappa Phi Honors Fraternity
Women's Varsity Softball Team
advertising, budgets, CRM, customer satisfaction, database, database software, direct mail, direct marketing, email, forecasting, Google Analytics, inventory, managing, marketing, marketing materials, negotiating, optimization, Oracle, promotions, sales plans, Siebel, social media, strategy, supervision, surveys
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