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Digital Marketing and Production Specialist Resume Example

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DIGITAL MARKETING AND PRODUCTION SPECIALIST
Summary

Consumer-obsessed and solutions-orientated professional possessing exemplary technical and diverse skill set within digital marketing and product management.

Skills
  • Digital Strategy
  • Branding
  • SEO/SEM
  • Paid Search
  • CRM
  • KPI
  • CMS
  • Copywriting/Copyediting
  • Digital Asset Management
  • Social Media Management
  • Mobile and SMS Marketing
  • E-mail Marketing
  • IP Hosting
  • Website Speed and Optimization
  • UX/UI Design
  • Lead generation
  • Affiliate/Influence Strategy and Management
  • Influencer Strategy
  • Microsoft Office
  • Adobe Creative Suites
Experience
Wyndham Destinations | Orlando, FLDigital Marketing and Production Specialist04/2019 - Current
  • Create and execute successful e-mail marketing campaigns using best practices to increase revenue
  • Implement each online travel agency standards with digital assets to meet requirements, increase visibility and conversions
  • Manage, edit and distribute digital assets and content across all of the organizations websites including affiliate listings using internal and external CMS
  • Work closely with Brand and PR to execute influencer strategy
  • Assist sales and call center teams in marketing and promotion
  • Create content for SEO, SEM, Schema Markup, paid media and social for website elements to rank in organic search, paid search and drive traffic to resorts
  • Contribute to reports detailing project updates, performance information and ongoing trends
  • Audit website performance to make positive adjustments to marketing plans
  • Assist in training digital marketing specialists to perform and document quality inspections, audits, paid media, affiliate, social and e-mail marketing campaigns
  • Develop website, generate custom copy, and distribute assets within brand standards for 200+ RCI and APAC resorts across all organization's websites including online travel agencies and affiliates
  • Analyze and monitor engagement processes to determine site glitches
Noir Media Marketing | Los Angeles, CAManager, Digital Marketing07/2015 - 03/2019
  • Direct and manage digital marketing strategy and initiatives to promote brand building, retention, engagement, and reputation
  • Implement and maintain an editorial calendar for clients' social media channels, which placed clients in position to reach KPIs
  • Analyze and report performance of KPIs to gain insights and recommendations
  • Leverage CRM to analyze patterns and trends and determine lifetime value of consumers to increase engagement and conversions
  • Manage strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with clients, affiliates and vendors
  • Build, maintain, and leverage network of affiliates, social media influencers, including celebrities, bloggers and companies to increase brand exposure
  • Ensure all affiliates/influencer sales are tracked and commission is received with the negotiated cost per click, cost per lead or cost per acquisition basis.
  • Led staff and external agencies to develop products and promotions, analyze sales, purchase media, provide creative and converting UX/UI services, and conduct Press Release
  • Create and execute reoccurring subscription sales for various products specifically in the health, fitness, beauty and digital product niche
  • Obtain and maintain merchant processing for low to high risk transactions for clients based on business
  • Create and execute exit strategies to reduce cart abandonment
  • Create qualified leads to increase client databases with lead generation strategy through use of funnels, landing pages and promotional campaigns
  • Audit and manage components for website speed, optimization and monitor engagement processes to determine site glitches and redirects
  • Drive end-to-end execution of e-mail campaigns including launching the campaign to subscriptions lists, analyzing results across all major email providers and obtaining dedicated IP hosting to ensure best practices are not offset due to external factors
  • Assist and manage paid search campaigns through search engines, social and native advertisements leveraging DSP and DMP
  • Generate in custom copywriting/copyediting content for marketing and VSL for various brands while ensuring consistency in content and tone within brand standards for seamless consumer journey
  • Work cross functionally with key stakeholders and contribute independently in complex and rapidly changing business environments across small and large organizations in order to achieve digital marketing objectives
  • Consistently monitor advancements in digital marketing and technology, working with marketing and IT teams to create/adopt new platforms and facilitate integration into marketing plans
  • Travel up to 30% to meet with clients or industry related conferences and summits to present, stay up to date on current trends and to maintain/establish professional relationships with vendors, affiliates, influencers, merchant processors, and other agencies.
Webworxx | Burbank, CAAssociate Manager, Digital Product02/2013 - 07/2015
  • Establish the product roadmap and coordinate with key partners for entire product lifecycle from product strategy, planning, definition, delivery and implementation
  • Assist in developing and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
  • Evaluate consumer experience strengths and weakness points to identify opportunities for new or improved experience delivery capabilities
  • Collaborate and liaise with key business partners to establish product goals and objectives
  • Partner with the UI/UX team to establish experience interactions and designs based on feature requirements
  • Define and document product user stories to enable technical design, development, and A/B testing
  • Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
  • Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning
  • Ensure that all responsibilities for the department were effectively handled when the Manager, Digital Product was not available
Education and Training
Fashion Institute of Design & Merchandising | Los Angeles, CABachelor of Arts in Merchandise Marketing2014
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Resume Overview

Companies Worked For:

  • Wyndham Destinations
  • Noir Media Marketing
  • Webworxx

School Attended

  • Fashion Institute of Design & Merchandising

Job Titles Held:

  • Digital Marketing and Production Specialist
  • Manager, Digital Marketing
  • Associate Manager, Digital Product

Degrees

  • Bachelor of Arts in Merchandise Marketing

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