Digital Marketing Ad Trafficker Resume Example
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DIGITAL MARKETING AD TRAFFICKER
Education
Master of Science: Innovation Management and Entrepreneurship2015Brown University City, State
- Relevant Coursework: Accounting, Finance, Product Management, Marketing, Technology Commercialization
- Teaching Assistant (Thermodynamics): Prepared labs, graded exams, and consulted students on homework
Bachelor of Science: Mechanical Engineering2014Georgia Institute of TechnologyCity, State
- Relevant Coursework: Statistics, Engineering Economics, IC Engine, Heat Transfer, Circuit, Manufacturing
- International Exchange Program: 2 semesters study abroad in France (Spring 2012, Spring 2013)
- Leadership: Founder & President of Georgia Tech Chinese Soccer Club, Intramural Soccer Captain
Relevant Experience
Digital Marketing Ad Trafficker10/2015 to CurrentViasat Inc.Huntsville , AL
- Setup, monitor, and optimize company's Facebook advertising campaigns to maximize growth
- Continuously develop new ads and execute A/B tests, increasing overall ad click through rate by 30%
- Analyze Facebook advertising performance using analytics tools, including Excel, Tableau, and Google Analytics
Breakthrough Lab Fellow06/2015 to 09/2015Brown UniversityCity , STATE
- Co-founded venture to commercialize a proprietary 3D scanning technology developed in research lab
- Analyzed market size, interviewed thought leaders, studied competitors, and examined customer needs
- Identified technological differentiator, market demands, and commercial value for this technology
Market Development Intern01/2015 to 05/2015Crawford High Performance CompositesCity , STATE
- Made cold calls, conducted interviews, and analyzed potential market for a new wheelchair technology
- Organized interview feedback and assisted SVP of Marketing in constructing product launching road map
- Performed competitive analysis and designed website for product marketing - resoluteadaptive.com
Mechanical Engineer Intern05/2014 to 08/2014Advanced Institute Of Manufacturing With High-Tech InnovationCity , STATE
- Investigated Aluminum deformation characteristics using Deform, SolidWorks, and Excel software
- Ran plastic 3D printing experiments and received the student creativity award for using 3D printers
Capstone Design Project Engineer01/2014 to 05/2014Kimberly Clark CorporationCity , STATE
- Devised a restroom trash compactor to solve paper towel overflow problem in high-traffic office buildings
- Manually built up a product prototype, tested its feasibility and publicly demonstrated the solution
Activities & Awards
- Digital Marketing Chair of Brown Silicon Valley Club: Managed official website and organized events
- Alumni Interviewer: Successfully interviewed 10 candidates for Brown University undergraduate admission
- Finalist: 2015 Rhode Island Business Plan Competition (State-level award, out of 75 teams)
- 1st Place (Team Leader): 2014 Taiwan Elite Student 3D Printing System Design Competition
- 1st Place: Fall 2012 Georgia Tech Creative Design Robot Competition. (Out of 64 teams)
Skills & Interests
- Foreign Languages: Native Mandarin and Cantonese, professional English, elementary French
- Skills: Data analysis, digital marketing, online advertising, quantitative mindset, public speaking
- Personal Interests: Basketball, soccer, hiking, reading biography and history, traveling, NBA fan
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Resume Overview
School Attended
- Brown University
- Georgia Institute of Technology
Job Titles Held:
- Digital Marketing Ad Trafficker
- Breakthrough Lab Fellow
- Market Development Intern
- Mechanical Engineer Intern
- Capstone Design Project Engineer
Degrees
- Master of Science : Innovation Management and Entrepreneurship 2015
Bachelor of Science : Mechanical Engineering 2014
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