Digital Marketing Ad Trafficker Resume Example Gwynnie Bee

DIGITAL MARKETING AD TRAFFICKER

Education

Master of Science: Innovation Management and Entrepreneurship 2015 Brown University Providence, RI

Relevant Coursework: Accounting, Finance, Product Management, Marketing, Technology Commercialization
Teaching Assistant (Thermodynamics): Prepared labs, graded exams, and consulted students on homework

Bachelor of Science: Mechanical Engineering 2014 Georgia Institute of Technology Atlanta, GA

Relevant Coursework: Statistics, Engineering Economics, IC Engine, Heat Transfer, Circuit, Manufacturing
International Exchange Program: 2 semesters study abroad in France (Spring 2012, Spring 2013)
Leadership: Founder & President of Georgia Tech Chinese Soccer Club, Intramural Soccer Captain

Relevant Experience

Digital Marketing Ad Trafficker 10/2015 to Current Gwynnie Bee Palo Alto, CA

Setup, monitor, and optimize company's Facebook advertising campaigns to maximize growth
Continuously develop new ads and execute A/B tests, increasing overall ad click through rate by 30%
Analyze Facebook advertising performance using analytics tools, including Excel, Tableau, and Google Analytics

Breakthrough Lab Fellow 06/2015 to 09/2015 Brown University Providence, RI

Co-founded venture to commercialize a proprietary 3D scanning technology developed in research lab
Analyzed market size, interviewed thought leaders, studied competitors, and examined customer needs
Identified technological differentiator, market demands, and commercial value for this technology

Market Development Intern 01/2015 to 05/2015 Crawford High Performance Composites Providence, RI

Made cold calls, conducted interviews, and analyzed potential market for a new wheelchair technology
Organized interview feedback and assisted SVP of Marketing in constructing product launching road map
Performed competitive analysis and designed website for product marketing - resoluteadaptive.com

Mechanical Engineer Intern 05/2014 to 08/2014 Advanced Institute of Manufacturing with High-Tech Innovation Chiayi, Taiwan

Investigated Aluminum deformation characteristics using Deform, SolidWorks, and Excel software
Ran plastic 3D printing experiments and received the student creativity award for using 3D printers

Capstone Design Project Engineer 01/2014 to 05/2014 Kimberly Clark Corporation Atlanta, GA

Devised a restroom trash compactor to solve paper towel overflow problem in high-traffic office buildings
Manually built up a product prototype, tested its feasibility and publicly demonstrated the solution

Activities & Awards

Digital Marketing Chair of Brown Silicon Valley Club: Managed official website and organized events
Alumni Interviewer: Successfully interviewed 10 candidates for Brown University undergraduate admission
Finalist: 2015 Rhode Island Business Plan Competition (State-level award, out of 75 teams)
1st Place (Team Leader): 2014 Taiwan Elite Student 3D Printing System Design Competition
1st Place: Fall 2012 Georgia Tech Creative Design Robot Competition. (Out of 64 teams)

Skills & Interests

Foreign Languages: Native Mandarin and Cantonese, professional English, elementary French
Skills: Data analysis, digital marketing, online advertising, quantitative mindset, public speaking
Personal Interests: Basketball, soccer, hiking, reading biography and history, traveling, NBA fan

Resume Overview

Companies Worked For:

School Attended

Job Titles Held:

Degrees

Master of Science : Innovation Management and Entrepreneurship 2015
Bachelor of Science : Mechanical Engineering 2014