Creative marketer successfully managing content strategy with proven ability to increase organic search traffic, conversion, and retention of customers. Innovative thinker who incorporates humor, story telling, and music psychology into captivating and engaging content.
Digital Marketer for small SaaS company tasked with email marketing and lead nurturing campaigns, weekly blog posts, content generation, forecasting, reporting, and data analysis for campaign performance. Own and measure KPIs related to conversion and retention of new customers.
Promoted to Product Specialist. Led and managed the execution of the product line strategy, management of sales team (all US territories), product development, marketing, trade show attendance and planning, manufacturing supply chain. Domestic and international travel. Forecast and manage annual $1.2 million sales budget.
First-ever dedicated product and sales specialist responsible for the Sonare product line of flutes. The Sonare line was struggling due to increased competition and lack of a designated head of product. Reporting directly to the CEO, was chartered with developing a product and sales strategy and building/rebuilding dealer relationships. Traveled internationally to meet with dealers, attend trade shows, and to deliver product training with distributors.
Guitarist and singer in active band called Lilith
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