Excellent leadership, business acumen, and artistic talent leveraged to deliver quality marketing, print-design and ecommerce projectsSolid success directing and implementing broad range of revenue-generating design projects, from conception through launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
Full Life Cycle Project Management
Strategic Graphic Design / Branding
Social Media Content
Catalogs/Logos / Brochures / Flyers
Mechanical Art / Print Production
Cost Control / Budget Administration
Staff, Vendor, and Media Relations
Mac OS X, Windows 7/10
Adobe InDesign, Illustrator, Photoshop, Acrobat and Dreamweaver
B.media Content Management
Workamajig Project Management
HTML / CSS
Provided creative vision, implementation and training expertise for the launch of B.media, Workamjig and the development of SAP catalog pagination software.
Significantly improved business operations by creating standard operating procedures to reduce revisions and errors, eliminate source code errors and increase accuracy of material production.
Maximized ROI by building partnerships with freelancers while reducing costs by 48% and achieving a 6% reduction in the projected catalog freelance budget.
DESIGN SUPERVISOR / ART DIRECTORJan 2006 to Jun 2016 HD SUPPLY FACILITIES MAINTENANCE － San Diego, CA
Efficiently lead and administer creative design projects in support of ongoing marketing, advertising and merchandising programs for national industrial distributor specializing in hospitality and healthcare brands.
Assess market position and trends, devise advertising strategy, and present to senior management.
Create design theme and graphics focused on B2B and B2C online, social media, print marketing and direct mail campaigns.
Forge and sustain high-performance production and design teams.
Coordinate with executive management on selection of papers, inks, and various outside sources / purchases essential to project completion.
Review all production materials on key projects and provide signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions.
Ensure compliance with and implement corporate standards.
SENIOR GRAPHIC DESIGNERApr 2003 to Jan 2005 THE HOME DEPOT SUPPLY － San Diego, CA
Led user-facing graphic design / content development for a major distributor delivering highest quality maintenance and repair supplies to various industries in the United States.
Interpreted complex concept information, translating into accessible designs and content.
Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content.
Contributed to creation of engaging and dynamic educational materials for training internal and external team members.
Presented creative design strategy to various groups and fostered consensus across all stakeholders.