Design Strategist Associate Manager with more than a decade of leadership in using design thinking strategies to transform business needs into clear, human-centered design solutions.
As a Design Strategist, I provided the team with support in the following ways:
As Marketing Lead, I provided the team with support in the following ways:
Key Corporate Clients: Human Branding (Canada), Practical Semiotics (United Kingdom), Culture (United States), Thinkers & Makers (United States), Ethnographic Research (United States), and SavSani (United States)
Key Research Areas: Multicultural markets especially Asian-Indian Americans, Indian youth market, Indian brands, beauty industry, youth culture, pop culture, health care, reproductive health, voting rights/political advocacy.
Research Methods Semiotics, Ethnography, Content Analysis, Academic Research, Interview Question Prep, One-on-One Interview, Focus Groups.
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