Founding team member of Shocase, Marketing's Professional Network
Finalist for sfBIG Most Innovative Company of the Year 2016
- Built and managed Engineering, QA and DevOps teams.
- Created Marketing's Professional Network product from scratch in 6 months. Delivered 46 major software releases on desktop web, mobile web and iOS app over 3 years. 100% uptime over 2.5 years
- Product included data pipeline, machine learning and analytics systems
- Grew to 100,000 members in 100+ countries in 1 year with top marketers, brand names and agencies
- Submitted 9 patent applications
Revolutionized Dynamic Creative Optimization (DCO) in online advertising
Awarded TechCrunch Europas Award 2010 Best Advertising and Marketing Technology Start-up
- Set up Palo Alto office and assembled team. Managed Product, Engineering, QA and DevOps teams in London, Palo Alto and India
- Created Dynamic Creative Optimization product from scratch in 6 months
- Product included data pipeline, machine learning and analytics systems
- Certified Ad Platform on Google and Yahoo!. Many brand name customers
Generated $100M annual revenue for Yahoo!
- Led creation, architecture and delivery of Smart Ads, Consumer Connect, Audience Match, Closed-Loop Measurement, and Behavior Targeting segment uploading products for Yahoo!
- Reviewed and evaluated products and companies in online advertising space. Led acquisition of Smart Ads company Dapper into Yahoo!
Architect and Principal Engineer of Strategic Data Solutions and Cloud Computing:
- Co-architected Yahoo!'s next generation Audience Analytics data pipeline with 1B transactions per day
- Led architecture of Data Platform and Audience Centric Targeting for Yahoo!'s next generation display advertising platform, and migration of 40+ Yahoo! Ad Network products/systems
- Led architecture and implementation of Lead Generation, Categorization and Analytics platforms
Submitted 20 patents. Recruited engineering teams
E2open powers Multi-Enterprise Supply Chains
4th Engineer at E2open. In Principal Engineer and Product Manager teams
- Led architecture, implementation and deployment of several of the company's most prominent projects with IBM, Lexmark, Dell and Target. Specified and co-built product. Integrated systems and B2B gateways
- Significantly contributed to company intellectual property. Trained System Integrators
- Technical Lead for first IBM messaging hub MQSeries Integrator v2 implementation in AsiaPac. Gathered requirements, architected and delivered Java IVR applications integrated with CRM systems
- Technical Lead for C++ development of telecommunications CRM and provisioning product component. Redesigned large-scale C++ software to improve productivity of 150-person team
- Designed and solely implemented a real-time C++ messaging system for QMaster call-center product
- Oversaw a M.S. project that optimized telephone-call delivery and agent rostering for call-centers and QMaster product. Co-authored "Object-oriented analysis and design with UML" course
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School Attended
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- Oxford University
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Job Titles Held:
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- CTO
- Chief Architect of Advertising Solutions
- Architect and Principal Engineer
- Advisory Architect
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