CONSUMER CARE BILINGUAL AM/SENIOR DEVELOPMENT PROGRAM
13 years of experience in store and multi department retail management including Corporate. Proven results in hiring, coaching and developing all levels of store sales teams including my own management replacement. Take ownership and responsibility for personal performance as well as owning the success and development of my store management and sales team. Proficient in understanding marketplace needs and connecting with the community to grow and build my business through passionate focus, community partnerships, customer engagement, and our company loyalty program. Act with urgency and tackles challenging goals with a 'will do' attitude. Actively listens to coaching and developmental feedback and uses it to reach my goals.
Recruitment,Training and Development
Diverse Market/Industry Knowledge
Profit and Loss
Top Performer with 100% lift. Developed leadership enhancement training program. Recipient of Best Customer Service award. Served as key contributing member to Leadership team.
January 2014 to Current
Caleres, Inc.Saint Louis, MOConsumer Care Bilingual AM/Senior Development Program
Developed and implemented a service structure that is more in line with our company mission.
Mentored and Coached associates using current company guidelines that resulted in several promotions.
Partnered with different departments within Caleres and community for ongoing recruiting.
Coordinated with talent management to review and help develop new company training.
Supervisor Development Program (SDP) Acting DM for Region 3, District 17 Utah/Idaho/Wyoming.
Acting DM for Region 3, District 123 Denver, Colorado.
Acting DM for Region 7, District 51 New Jersey/ Philadelphia.
Networked and developed strong partnerships with SM, DM, RM, LP and HR.
Conducted new store planning, oversaw remodel and inventories.
Responsible for on assignment recruiting, interviewing and on-boarding of new talent.
Internal developments of staff for promotions and transfers of talent.
BTS cascade meetings and business acumen clinics (ex.
KPI training, strength thru development or the power of one).
Part of the committee that redeveloped the customer service module for Famous Footwear and Naturalizer.
January 2009 to January 2014
Famous FootwearWalnut Park, CAStore Manager
Promoted to and successfully managed store 2005 Brea, CA for 16 months.
Developed my replacement while preparing to open our new store 3250 in Tustin, CA.
Promoted to and opened our Tustin, CA store #3250 in September 2012.
Hired, coached and developed a successful management and sales team that are still currently in place and exceeding our selling metrics.
In August 2013 I was offered, accepted and opened our newest store 3320 in Walnut Park, CA.
This is our entrance store to the Los Angeles Hispanic market in Southern California.
ACCOMPLISHMENTS Successfully hired and developed successful store teams that have achieved and/or exceeded our expectations in two new locations in the past three years.
Created a mindset geared towards customer service that achieves results through customer engagement, building the sale and creating customer retention that continues to build repeat business.
Trained and developed two store managers and three Associate Managers that are ready to take on the responsibility of a store manager position.
Set up a Community Outreach Program on behalf of Famous Footwear to give back to the local community in Walnut Park, CA.
January 2009 to January 2010
Forever 21Montebello, CAStore Manager
Created and promoted a friendly, professional environment with customers, supervisors, and co-workers.
Maximized store volume in accordance with all store and company goals, policies and procedures.
Maintained an orderly system for planning, coordinating, follow-through, and completion of tasks.
Adjusted directions/scheduling when necessary to meet store needs.
Ensured that the store maintained excellent visual presentation at all times Implemented and followed all loss prevention procedures to minimize shrink.
January 2000 to January 2007
Macy's IncMission Viejo, CASales Manager
Managed, partnered and directed upwards of 81 employees, including 3 Managers, 6 Supervisors, 6 Assistant Managers, and 50 Associates.
Steady increase of 6-10% in sales and number one in loyalty three years in a row.
Led the push towards selling through coaching and recognition.
Part of the Selecting Committee for new managers; established a career progression plan for key players and positions to result in retention of best people and turnover reduction.
Planned and executed floor moves, merchandise placement and sales set-up.
Improved attendance during weekend hours schedule requirements among staff.
Coached Associates and supporting Management Staff, to consistently deliver positive selling behaviors resulting in high customer engagement.
Reviewed and utilized Associate Scorecards to provide recognition; developed and communicated strategies to improve results.
Recruited qualified team of selling-focused Associates; built a bench for future advancements and promotions; ensured all Associate training was conducted on a timely basis.
University of Phoenix Associate to Manager/Certificate
East Los Angeles College General Education General Education
Theodore Roosevelt High School
100% bilingual in English and Spanish.
Planning and Forecasting, Marketing Analytic, Excellent leadership, interpersonal and organizational skills.