Community Liaison Resume Example
Service Oriented and results-driven healthcare marketing professional with over 14 years of hands on experience in product/account management.
Professional Account Manager trained in building strategic network ties and increasing sales revenues. Cultivates and maintains strong customer relationships.
Prospecting and cold calling Strong communicator Consultative selling Patient-oriented Personal and professional integrity Relationship and team building |
|
April 2013 to CurrentAmita Health － Saratoga Springs , NY
- Promote hospice and palliative care services utilizing the feature/benefit selling model to local hospitals, physician offices, dialysis clinics, LTAC's, Skilled Nursing Facilities and Assisted/Independent Living Communities in Norfolk, Bristol, Plymouth and Barnstable Counties.
- Developed, implemented and executed various strategies to increase market awareness, acceptance and profitability of a start-up territory.
- In 2014, generated revenue of <>
- Negotiated, established and actively maintain account contracts with 15 skilled nursing facilities.
- Provide ongoing management of accounts to ensure consistent referrals and increased census growth.
- Serve as an advocate and positively represent Brookhaven Hospice at a variety of community events, health fairs and support groups.
- Market to new and potential clients through public speaking engagements, social media, direct and digital marketing campaigns.
- Meet with caregivers/patients to explain the benefits and services of hospice.
Consistently secured new accounts, resulting in a [Number]% increase in year over year revenue.Established [Number] new accounts in only [Number] months through successful client development.Scheduled an average of [Number] appointments per [Time period].Grew customer base from [Number] accounts to [Number] accounts in [Time period].
January 2011 to January 2013Amita Health － Seymour , IN
- Responsible for increasing agencies daily census by formulating and executing marketing plans to foster relationships with multiple referral sources located within my current territory spanning from Braintree to Cape Cod, including the South Coast and South Shore communities.
- Implemented sales initiatives and developed strong customer relations resulting in significant growth in the average daily census over a 6 month period.
- Manage referral intake and initial service coordination (i.e., screen patients to determine hospice eligibility, facilitate family informational meetings and coordinate the signing of consents prior to a patient being admitted to service.
- Develop & present various hospice related in-service/CEU topics to community and professional audiences.
- Professionally represent the agency at a community network meetings and vendor fairs.
- Designed and implemented a successful rebranding initiative to strengthen regional and community awareness, name recognition and agency visibility.
- Tactics included the development of key messages, development of a personal and non-personal promotion plan and design/creation of all new marketing collateral.
January 2006 to January 2010American Express － New York , NY
- Developed and executed competitive selling strategies that achieved profit margin and business plan objectives for CUBICIN® Effectively positioned and marketed a single antibiotic product to achieve greater than $285 million in net product revenue for 2009, 50% (or $95.5 million) increase from 2008.
- Managed advertising and medical communication agencies to ensure all promotional tactics including advertising, print, online, electronic media, direct mail, exhibit panels and sales collateral effectively communicate product key messages, adhere to regulatory guidelines, meet established timeline of deliverables and are completed within budget.
- Tracked overall marketing function metricsto identify ROI for each tactic.
- Managed promotional marketing budget of approximately $2.5 million.
- Created and implemented several demand generation programs (webinars, direct mail campaigns, etc.) Maintained mailing/email databases to ensure the integrity of the information, managed fulfillment house to ensure efficient processing of questionnaires/surveys and delivery of responders gifts.
- Managed and maintained the rebranding of product website (CUBICIN.com).
- Analyzed usage reports on email opens, click-through rates, bounces/unsubscribed and presented analytics to senior management; refined website content accordingly.
- Planned, lead and managed public relations efforts as well as represented company at key conferences and events.
- Trained newly hired sales representatives on marketing messages and utilization of sales tools.
January 2004 to January 2006Diakon Lutheran Social Ministries － New Bloomfield , PA
- Developed, executed and managed various operational projects including but not limited to, all collateral material management (fulfillment), national trade-shows, and development of pre-launch sales aids.
- Responsible for the logistical planning, coordination and on-site management of domestic and international trade shows including exhibitor registration, securing a premium booth location, managing hotel room blocks for approximately 45 employees, overseeing the set-up and dismantling of exhibit and lead retrieval system and managing the transition of leads to sales.
- Managed marketing tradeshow, fulfillment and print vendors and budget.
- Implemented and maintained a collateral ordering system for product literature and promotional items.
- Managed fulfillment and print vendors, maintained inventory of over 3 million items and managed budget.
- Implemented Clearance Committee SOP, maintained Clearance Committee files to ensure that all product related materials adhere to regulatory, legal, scientific and corporate guidelines and collaborated with Regulatory affairs to ensure timely submission to DDMAC.
- Marketing Operations.
January 2002 to January 2004Cubist Pharmaceuticals － City , STATE
- Provide administrative support to the Sr.
- Completed daily administrative functions such as maintaining the overall marketing calendar, scheduling of meetings, triaging phone calls, and filing.
- Tracked and processed all vendor invoices for the marketing department.
- Processed and tracked the status/approval of all department contracts.
- Assisted product manager in various ad hoc projects.
January 2001 to January 2002Cubist Pharmaceuticals － City , STATE
- Perform general receptionist/secretarial duties for fast-paced biotechnology company.
- Greeted guests and answered phones.
- Maintained schedule for 7 companywide conference rooms.
- Completed various ad hoc projects.
administrative functions, administrative support, ad, advertising, agency, benefits, biotechnology, budget, business plan, com, competitive, conferences, contracts, clients, customer relations, databases, delivery, dialysis, direct mail, email, senior management, fast, filing, Hospice, Explorer, Internet Explorer, inventory, legal, mailing, managing, marketing plans, marketing, Market, marketing collateral, materials, meetings, Excel, Outlook, power-point, Microsoft Project, Windows, network, Nursing, palliative care, product manager, profit, promotion, public relations, public speaking, QuickBooks, receptionist, Regulatory affairs, selling, sales, scheduling, scientific, secretarial, SOP, surveys, phones, phone, trade shows, trade-shows, website, website content
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
- Completeness
- Formatting
- Word choice
- Measurable results
- Typos
Resume Overview
School Attended
- University of South Carolina
Job Titles Held:
- Community Liaison
- Associate Product Manager
- Marketing Associate Marketing Coordinator
- Director of Marketing, Sr. Manager of Marketing, and Sr. Product Manager
- Receptionist
Degrees
- Bachelor of Arts : Psychology , 2000
Similar Resumes
