Collaborative executive with a proven track record of advertising and media agency management bringing innovative solutions to market. Extensive multi-channel marketing success in manufacturing, publishing, specialty retail, luxury automotive, and non-profits. Skilled in clarifying strategic issues, advocating innovative solutions, motivating creativity, mobilizing effective cross-functional operations, and facilitating decision-making in complex situations. Excellent leadership skills, creative, digital native, problem solver, and relationship builder.
HAWKEYE.PRO, LLCOctober 2012 to CurrentCo-Founder & President Los Angeles, CA
Founded in 2012, Hawkeye.pro is a marketing consulting firm specializing in innovative product and marketing development and strategic business alignment.
Specializing in getting ideas clarified, sold, implemented in organizations and to their audience.
Working with clients to define new products/opportunities from discovery, through ideation, working concepts/prototypes, as well as 360 audience engagement.
Corporate re-branding of national and multi-national firms Social media consultant for authors, speakers, business leaders Designed and implemented launch strategies and tactics for film, books, and curriculum.
THE DOVE FOUNDATIONOctober 2013 to CurrentChief Marketing Officer Los Angeles, CA
Reporting to the CEO and operating as a marketing and business development consultant.
Responsibilities include: launching sustainable business initiatives, managing marketing and launch partners, and re-positioning the Dove brand.
Designed the Dove Movie Channel strategy which provides an alternative television and movie watching experience for like-minded-family sensitive to objectionable content.
Secured a multi-year contract with CINEDIGM (distributor of feature films and TV shows) to deliver Dove approved library of content via subscription video on-demand (SVOD) service.
Channel launching May 2015.
Secured a multi-year contract with streaming partner YEKRA to launch The Dove Theater; transactional video on-demand service (TVOD).
HARPERCOLLINS CHRISTIAN / ZONDERVAN May 2008 to September 2012Chief Marketing Officer Los Angeles, CA
Reported to CEO, responsible for all digital, marketing, PR, and communication initiatives.
Included business operations, mergers and acquisitions.
Led a team of 75 employees with 5 direct reports.
Developed and launched a new consumer centric website migrating direct eCommerce activities to retail partners to eliminate channel conflict between wholesaler and retailer.
Managed all mobile and web production teams.
Coordinated the production of more than 30 mobile apps, thousands of eBooks and hundreds of micro sites to support product launches.
Negotiated new long-term advertising contracts with key media partners resulting in a 30% reduction in cost and a 15% increase in reach.
Contracts provided better integration across channels.
Managed the multi-million dollar acquisition and operational development a top online reference site BibleGateway.com.
Restructured the business from a non-profit to profit.
Improved profit over 200% in the first year and increased traffic by 25%.
Created and launched communications strategies for corporate social responsibility and global sustainability practices.
With these efforts the company qualified for preferential product placement in key selling locations that were responsible for increasing sales by 13%.
CALUMET PHOTOGRAPHIC, INCAugust 2002 to May 2008Chief Marketing Officer Los Angeles, CA
Reported to CEO, responsible for global brand positioning/management, in-store merchandising, PR, customer segmentation, customer satisfaction/customer retention strategies, market rep expansion, major vendor negotiations.
Managed a team of 42 employees with 5 direct reports.
Positioned and re-branded the company and launched the new brand in 5 countries and 3 languages consolidated.
The singled-minded approach allowed the company marketing efficiencies by 10% and provided a platform for consistent messaging.
Standardized and redesigned all direct catalog and email marketing world-wide to increase frequency and reach, resulting in a 25% lift in sales directly from these initiatives.
Consolidated all multi-national media and advertising under one contract with two agencies; one for strategy and creative, and the other for media.
Improve purchasing efficiencies 30% and global oversight of all marketing communication activities.
Redesigned and launched a multi-lingual eCommerce site from a centralized location reducing the need to maintain 4 server facilities and operations.
NISSAN NORTH AMERICAJanuary 2000 to July 2002Senior Corporate Manager Los Angeles, CA
Directed the production of traditional and non-traditional media including: TV, print, radio, brochures, events, trade-shows, & retail showroom design.
Maintained consistent communications between national and regional teams.
Managed 6 direct reports, 4 agencies, and $200M marketing budget.
Portfolio of broadcast TV: http://j.mp/Broadcast_TV Improved advertising efficiency by $1.5M TV production costs by 30% by working closely with the Agency of Record real back marketing funds for more innovative and - Page 2 - non-traditional media.
Responsible the URL acquisition, redesign and launch of Infiniti.com which allowed both manufacturer and retailer to better brand Infiniti as an distinct luxury auto manufacturer.
Established a national dealer advertising advisory committee comprised of a representative sample of Tier 1 dealers.
New advertising and product development was shared with this team on a bi-monthly basis to gather influence and support.
Both dealer and regional offices experienced a significant improvement in advertising and product satisfaction due to the improved integration.
Managed all aspects of customer communication including measured and non- measured media.
Including all factory-direct communication like incentive programs through, training, and launch integration.
Designed consistent successful promotions, relationship marketing, contests, loyalty programs, and incentive plans.
Established alliances with major brand partners and celebrities such as: Jay Leno, Eddie Cheever Jr., Indy Racing League (IRL), Bill Cosby, Callaway Golf, W Hotels, and many others.
NISSAN NORTH AMERICAJanuary 1998 to January 2002Corporate Manager, Infiniti Model Line Manager Los Angeles, CA
Responsible for positioning and launch of Infiniti FX45, G35, Q45, I35.
Liaison between product development in Japan and San Diego with the regional VPs and marketing managers.
Led staff of 8 direct reports.
Managed and facilitated the training of Infiniti Financial Services (IFS) telemarketing teams to properly support new product launches.
Managed vehicle life-cycles including, the sell-down activities, and lease incentives.
Coordinated the integration and was the main liaison between OEM suppliers and Japanese manufacturing.
These included Johnson Controls, and BOSE resulted in the successful introduction of in-vehicle navigation systems, and On-Star like 911 emergency services.
Designed a special edition technology vehicle [Infiniti I30 Executive Luxury Special Edition (ELSE)] as part of last year sell-down tactic.
Increased earned media with individual ride-in-drives with Bill Gates and Jay Leno along with a satellite tour from the NY Auto Show which included national exposure on FOX morning news.
NISSAN NORTH AMERICAJanuary 1996 to January 1998Corporate Manager, Transaction Pricing Manager Los Angeles, CA
Reported to the Infiniti Marketing Director to manage the life-cycle transaction pricing.
Managed the integration between Infiniti Financial services (IFS) and Auto Lease Guide (ALG) in helping determine residual lease rate.
Led the development of product-specific life-cycle finance analysis.
Managed communication of pricing changes to regional offices and dealer body.
NISSAN NORTH AMERICAJuly 1994 to January 1996Corporate Manager, Technical Publications Manager Los Angeles, CA
Reported to the Senior Corporate Manager for Nissan Parts and Services Operations.
Managed a department of 18 employees with 3 direct reports.
Revamped the service technician communication and certification programs for both Nissan and Infiniti.
Lowered printing and storage costs by 45% for service and owner's manuals by - Page 3 - implementing a just-in-time / print-on-demand service.
Art Center College of Design1984B.F.APasadena, CA
UCLA - Anderson School of Business1993Executive Program Degree: MarketingLos Angeles, CA
1991 - 1993 Executive Management Program UCLA SCHOOL OF BUSINESS
PORTFOLIO Samples of broadcast TV work produced during my tenure at Nissan working with TBWA\Chiat\Day. Wider collection can be viewed online at: http://j.mp/Broadcast_TV