High-achieving executive bringing expertise in business planning, revenue development and change management. Offering 8 years’ experience in startup, corporate social responsibility and hospitality industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
I believe that business can make profits and do good in the world, at the same time. I have built a food startup ‘Rootastes’ with the mission to change the way office employees eat their lunch.
I am also active as a volunteer in the startup community in Boston, which gives me constant visibility and intel into what makes startup workers happy and productive.
- Inbound Marketing
- Project management
- Business development strategies
- ROI analysis
- Graphic Design
- Client assessment and analysis
- Data Analysis
- Story development and brand management
- Start-ups
Specialize in Corporate Communications and Marketing
Relevant Courseworks : Marketing Strategy, Project Management, Public Relations, Crisis Communications, Research
Relevant Courseworks : Marketing Management, Event Management, Strategic Destination Marketing
- https://www.linkedin.com/in/pClaire/
City, STATE, 09/2016 - 09/2020
- 8 years of traditional and digital marketing industry experience.
- Initiated seven key partnerships which resulted in 18x revenue growth in 10 months of operations with $160k revenue in 2017, $419k revenue in 2018 and $830k in revenue in 2019.
- Implemented go-to-market strategies which resulted in 70% growth of customer base.
- Created new revenue streams through strategic partners, referral and inbound marketing.
- Preserved brand integrity by monitoring the consistency and quality of marketing content.
- Implemented new SEO strategies, and Google analytics to increase conversion rates by 40%.
- Analyzed SEO keywords using Google Keyword Planner, SEMRush and Moz
- Supervised a team of 2 writers, 3 marketers, 2 sales and business development officers.
- Utilize HubSpot as a CRM to maintain and organize a customer database of over 400 B2B clients in Greater Boston.
- Analyzed business developments and monitored market trends.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
City, STATE, 08/2016 - 07/2017
Travel Tech | 30SecondsToFly spearheads the development of a new generation of smart and light travel management solutions for corporations.
Our technology Claire is a virtual employee that automates and manages travel for organizations. Claire is embedded into the corporate software ecosystem where she tracks and controls travel while keeping corporate travel expenses low.
- Responsible for the team of 4 writers and reorganization of the online Newsroom.
- Further developed social media marketing strategies; worked with Facebook, LinkedIn and Twitter and increased follower base by 30-40% in 4 months.
- Built the whole strategy for Product Hunt campaign through landing page and social media channels which resulted in bringing 1,000 leads and increasing 37% of Twitter followers.
- Created Thought Leadership Committee and managed Newsletter strategy of the company.
- Interviewed and onboarding new marketing and content interns.
City, STATE, 05/2011 - 05/2012 Supalai has been a leading real estate company in Thailand for over 30 years. Its operations include real estate development in the categories of housing projects and commercial buildings.
My role at Supalai involved advertising and public relations for all company projects.
- Executed public relations and corporate social responsibility (CSR) events, identified main clients/audiences and determined the best way to communicate publicity information to them, and wrote effective press releases.
- Prepared information for media kits and developed the company internet/intranet web pages.
- Established and maintained effective working relationships with national media outlets in the category of economic news.
- Founded and operated a food startup 'Rootastes': got nominated to be one of Boston's 100 High Impact Startups in 2017 by HubWeek presented by Bank of America
- 2018 MassChallenge finalist in Boston cohort (MassChallenge was ranked in Top 5 World's best startup accelerator on Forbes Magazine)
- 2018 Top 20 finalists: New Height Startup of the Year presented by The Boston Globe and Blue Hills Bank
- Rootastes has been selected out of 15k+ of promising companies to be participate in YC Startup School 2018 (Advisor Track)
- Increased 18x revenue growth in 10 months.
- Achieved #5 position for the “Office Lunch Delivery” and "Healthy Corporate Lunch" keyword search terms from October, 2017 to present.
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School Attended
- Boston College
- Thammasat University - Rangsit Campus
- Bangkok University
Job Titles Held:
- Co-founder and CEO
- Newsroom And Social Media Manager
- Advertising and Public Relation
Degrees
- Master of Science
- Master of Arts
- Bachelor of Arts
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