Multi-talented business leader bringing 25+ years of experience as successful strategic advisor and leader, driving demonstrable business growth for clients and the agency itself. Strategic business and brand problem solver with vision and the ability to execute, meeting current and future needs. Dedicated to collaboration. fostering positive work experiences and high performing teams. Key expertise in education/higher education, travel/tourism, food/wine and event marketing.
Skills
Develop effective, trusted C-Level relationships
Team leader
Strong business acumen
Strategically-grounded
Effective in identifying actionable data/insight
Effective collaborator/partner - builder of alignment
Brand purpose & visioning
Strategically grounded thought leader
Excellent communicator (verbal & written)
Proven track record as integrated marketer
Adept at business storytelling
Responsible & responsive to my teams/leaders
Education and Training
Washington State UniversityPullman, WA, Expected in 2018 ā āMBA: - GPA:
Received Honors
Completed coursework in:
Effective Leadership
Marketing Management
Management Strategy
International Business
Ethics & Corporate Social Responsibility
Operations Management
Baker CollegeFlint, MIExpected in ā āBachelor of Business Administration: - GPA:
GPA: 3.83
Experience
Blind - Chief Marketing Officer San Francisco, CA, 12/2020 - Current
Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies for newly merged agency.
Partnered with CEO to lead collaborative process and development of new agency brand strategy/positioning (post-merger) guided by industry trends and business insights.
Nurture new business leads and guide integrated development of new business pitches.
Collaborated with leadership team to develop and begin deployment of strategic sales & marketing plan to grow agency's visibility, drive pro-active lead generation and support agency growth goals.
Altabancorp - President Lewiston, ME, 12/2009 - 12/2020
Partnered with CEO and leadership team in successful agency evolution from traditional advertising agency to fully integrated, digitally-savvy organization including investment in new agency tools & data management sources.
Led planning & visioning of new agency structure, services, talent recruitment & retention processes, participation in agency task force to nurture agency culture, etc.
Nurtured new business leads and led strategic development of all new business pitches growing annual billings to in excess of $100MM, responsible for āon-boardingā new clients to ensure successful transition and launch.
Produced thought leadership, published case studies and point-of-views in various client categories outlining innovative, insight-driven strategies & communications programs that drive results and develop strong, highly differentiated brands.
Effective in board and stakeholder management (board politics is always a factor), planning and deployment support of client technology summits (designed to inspire and educate our clients on emerging technology and program opportunities), as well as the storytelling, development and participation in major board/stakeholder presentations to get strategic and/or executional alignment, buy-in and budget approvals.
Mering - Director of Brand/Account Management City, STATE, 12/2004 - 12/2009
Developed and nurtured high level, consultative client relationships, providing thought leadership and strategic guidance to ensure their business goals were being met and exceeded.
Assisted in maintaining highly productive, 10-20 year client relationships, far exceeding industry benchmarks (2-3 years)
Elevated team performance via strategic planning and coaching of development and deployment of paid, owned and earned communications programs across industries, including food & wine, events/ entertainment, travel & tourism, healthcare, education and various B2B sectors with a global footprint
Expert in the planning & deployment of holistic brand advertising programs including: exploratory brand research and brand positioning; competitive analysis, strategic communications planning, creative development, campaign execution (paid, owned, earned channels), measurement & analytics.
Accomplishments
Honor Society ā Washington State University, 2018
Featured in Women in Advertising; Comstockās Magazine ā March 2018
Featured in article titled Female Superheroes, Sacramento Magazine ā November 2018
Featured in editorial about Women in Advertising ā Adweek.com June, 2017
Deanās List & Presidentās List ā Baker College, 2014 - 2016
Featured in Exceptional Women of the West ā The Drum, November 14, 2016
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