Chief Marketing Officer resume example with 15+ years of experience
Product Manager equipped with 20 years of experience and a reputation for reducing barriers to technical topics for the uninitiated. High level communication and organizational skills. Certified Technical Product Manager with experience in B2B sales and negotiating contracts. In-depth knowledge of data analysis, analytical, and graphic design software, including CRM systems, SQL, Jira, Adobe suite, Excel, and AWS. Deep knowledge of data governance principles. Skilled technician with more than a two decades of experience working remotely with US and UK teams. Committed to best practices of product management to drive customer acceptance, satisfaction, and increasing company profitability. Passionate about driving innovation to meet ever changing markets.
- Developed product development protocols to identify and track product requirements, track feedback from internal and external stakeholders, and managed complete UX redesign for flagship product with third party contractor resulting in the successful redesign and launch of the flagship client-facing search interface.
- Identified implementation of an automated CRM as a key requirement to meet business objectives, designated preferred platform and developed the first customized implementation of MS Dynamics platform at Ringgold. This was an extension of similar work conducted at Blackwell.
- Served as point of contact to the world's largest scholarly society (IEEE) in a consulting capacity to identify needs and execute data analysis to satisfy membership and author management requirements - developed custom SQL queries to analyze more than 10 million records for specific data points using AWS Athena.
- Served as head of Sales prior to assuming full time product management and marketing functions; built global team which met sales targets each year (+15% growth in new revenue) and provided frontline customer service functions.
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- Responsible for all content creation, brand positioning, and passive engagement initiatives with clients and prospects.
- Head of Product Development: Managed third-party IT resources to redesign primary user search interface. Designed site features and functionality. Managed ongoing improvement of the flagship product. Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw sales and developed traditional and social media marketing campaigns to drive new revenue at 10-15% annually.
- Directly engaged customers consisting of 96% of large academic publishers.
- Increased market awareness and penetration through development of creative collateral and direct present at industry events.
- Developed and executed sales and training presentations for external product training workshops.
- Created strategic service roadmaps for new initiatives.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Drove company branding efforts to increase market presence and brand recognition.
- Evaluated, recommended, and implemented CRM software to enhance lead prospecting and sales management.
- Performed ETL operations on large dataset of prospects for integration as base data for the new CRM.
- Responsible for managing relationships with key data licensees and renewing ~$500K in annual subscriptions.
- Initially hired into Sales to develop new markets
- Promoted to guide product development and marketing for digital offerings.
- Partner recruitment and negotiation to develop and deploy aggregated e-book platform.
- Sales messaging and training for in-house sales team.
- Frequent travel to customers with Sales staff to make presentations and close deals.
- Constant contact with third party partners to maintain key relationships and promote Blackwell as a 'one stop shop' for research libraries.
- Managed integration of services and created functional teams across newly acquired companies - Catchword and technical development staff at the University of Bath, England.
- Third hire in the US; charged with vetting new sales staff and building functional infrastructure to meet corporate goals.
- Responsible for developing pricing and managing multi-product pricing matrix.
- Consultant to sales representatives; contributed to generating sales revenue that exceeded goal by 25%.
- Negotiated, prepared, and signed contracts with clients for custom web development projects.
- Managed creative design staff at remote office in Providence, RI. Spent one day per week on site to build cohesion among newly acquired team.
My studies were intended as preparation for law school with emphasis on history of legal theory, ethics, and logic.
Society of Scholarly Publishers
Program in Negotiation - Harvard Law
Pragmatic Marketing program on Technical Product Management
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Resume Overview
School Attended
- University of Idaho
Job Titles Held:
- Chief Marketing Officer
- VP of Sales and Business Development
- Director, Blackwell Digital Services
- Business Development Manager
Degrees
- Bachelor of Arts
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