Chief Marketing Officer Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:

Multi-talented business leader bringing 10+ years of experience as a successful Marketing Executive with proven skills and a demonstrated track record of developing results-oriented growth. A brilliant strategist, hands-on, top-notch communicator, and multitasker with a passionate and resourceful approach. Proactive problem solver and change manager. Proficient in developing campaigns, overseeing product launches, and improving market penetration. Visionary executive pursuing a new professional challenge with a growing team.

Spearheaded large-scale projects, supervised cross-functional teams, and implemented strategic marketing solutions for Fortune 500 companies resulting in increased CPM and ROI. Implemented best practices in UX Design to enhance content marketing, social medial advertising, and mobile marketing.

  • Digital marketing expertise
  • Strategic planning
  • Revenue generation and growth
  • Defining company vision
  • Brand-building and management strategies
  • Collateral development
  • New business development
  • Executive leadership
  • Team building and leadership
  • Business growth and marketing strategies
  • Social media management
  • Budget oversight
  • Performance data analysis
  • SaaS
Chief Marketing Officer, 08/2018 to Current
Calamp Corp.Los Angeles, CA,
  • Increased company revenue by 35% within first year.
  • Boosted Social Media participation by 6000% by driving engagement, increasing outreach, and improving service offerings.
  • Managed a $500K+ Google, Bing and Social Media budget and devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO).
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies including strategic decision-making to develop, enhance and enforce business mission.
  • Devised and managed all creative plans for company branding and product launches, including rebranding of primary product lines to include subsidiaries.
  • Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
  • Directed development and implementation of business and product marketing campaigns as well as improvements to market awareness and penetration with engaging and effective collateral.
Brand and Digital Marketing Consultant, 12/2014 to Current
Circle K Stores, Inc.Osteen, FL,

Passionate in helping businesses manage, reassess and develop their brand identity, online reputation, social media outlets, marketing, and advertising needs. Consulted with companies and organizations to produce high-end marketing and design plans offering strategic solutions to manage their business needs and goals to increase revenue and profits.

  • Spearheaded rebranding and design initiatives to increase website traffic by more than 72%.
  • Produced a learning management system project, from conception through production deployment. Project impacted 28 clients and over 3,000 immediate new users.
  • Launched a marketing campaign that increased sales by 65% within one month.
  • Delivered superior customer care, developed project plans, coordinated resources, created and implemented final designs. Autonomously delivering solutions and taking ownership to ensure project success in 100% of projects.
  • Developed innovative product solutions grounded in clear understanding of customer needs.
  • Measured marketing, advertising, and communications program performance and developed strategy.
  • Gathered competitor data, analyzing pricing, product sales and marketing strategies to aid in market domination.
Director of Marketing, 08/2017 to 08/2018
Bed Bath & BeyondAtlanta, GA,

Directed all global branding, marketing and communication strategies for SaaS software company. Executed campaigns across major online marketing channels: Email, SEO, PPC, and Social Media.

  • Increased leads by 184% by repositioning brand as the global market leader in producing innovative, intelligent software products, services and programs.
  • Developed creative strategy to re-brand 40-year old company with a contemporary image creating cross-generational appeal.
  • Created process improvements, enhanced effectiveness of website, and impact of marketing programs including a social media strategy that increased the firm's reach by 319% in one year.
Brand Experience Designer, 06/2013 to 12/2014
NativeXCity, STATE,

Recognized as an expert in mobile creative ads. Responsible for concept creation, art direction, and client consultation for new and existing campaigns while working in partnership with fortune 500 companies and leaders in the mobile game and advertising industry including Yahoo, Google, EA, Kabam, DeNA, Sega, Supercell and Kiloo.

  • Experimented with and optimized A/B tests, analyzed data, and applied UX best practices to customer projects which resulted in a 410% gain in eCPM and a $2,800/day increase in revenues.
  • Lead and directed global cross-functional teams to deliver projects within the constraints of schedule, budget, and scope.
  • Contributed and collaborated with Public Relations and Product Marketing teams to highlight news and events through paid, social media advertising. Designed and managed production of booths, collateral and swag for multiple industry conferences.
Web Designer, 06/2011 to 06/2013
NativeXCity, STATE,
  • Generated creative solutions that increased app install conversion rates through the implementation of UX best practices and designs of native ad interstitials. eCPM +378% and ROI +2157%
  • Designed websites, portals and large-scale web applications for multiple clients and increased performance network-wide through the implementation of proven UX best practices (+30%).
  • Mastered web designs from conception to completion, including graphic design, artwork and digital application.
Education and Training
Bachelor of Arts: Graphic Design, Marketing, Fine Arts, Expected in 05/2006
Saint Cloud State University - Saint Cloud, MN
MBA: Business Administration And Management, Expected in 12/2009
Minnesota School of Business - Minneapolis, MN
  • Summa cum laude graduate
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Resume Overview

School Attended
  • Saint Cloud State University
  • Minnesota School of Business
Job Titles Held:
  • Chief Marketing Officer
  • Brand and Digital Marketing Consultant
  • Director of Marketing
  • Brand Experience Designer
  • Web Designer
  • Bachelor of Arts
  • MBA