Chief Marketing Officer resume example with 17+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -
Professional Summary

Dedicated leader recognized in thriving in excellence throughout multiple facets of healthcare. Innovative, talented and experienced in increasing, maintaining and stabilizing census-profit growth. Thriving in challenges that excel in meeting future demands while improving the quality of life and culture for the community served.

  • Gifted in removing barriers impacting census
  • Case Management
  • Strategic Planning
  • MDS
  • Public Relations
  • Team Management
  • Branding
  • Market Research
  • Analysis skills
  • Business Development
  • Executive Leadership
  • Effective Communicator and Public Speaker
  • Regulatory Compliance
  • Leadership and People Development
  • Community Outreach
  • Business Consulting
  • PR Strategy
  • Department Development
  • Senior Management Mentoring
  • Portfolio Management
Work History
05/2017 to 12/2021
Chief Marketing Officer Edible Arrangements Tucker, GA,
  • Consulting for Skilled nursing & rehab facilities to increase census while maintaining customer service & satisfaction
  • Directed multiple regions-buildings in daily census calls to increase census and remove barriers
  • Traveling to clients’ portfolios and providing root cause analysis for overall building which included internal admissions and external marketing assessment
  • Assessed capability and competency of existing marketing/ admissions team
  • Assessment of systems and protocols into response times, conversions into admissions and return to hospitals and discharges
  • Assessed and blind shopped surrounding market which included hospitals, competition and identified untapped feeders, barriers which included reputation in market place and community
  • Created full scope marketing and plan of correction
  • Assisted in recruiting hiring and training marketing and admissions staff
  • Overall completion of projects resulting in increased census, repaired reputation, implemented seamless internal systems that yielded rapid response times and reduced return to hospitals
  • Incorporated internal communications to avoid unplanned discharges.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Established new customer service and problem resolution processes to improve client satisfaction rates.
  • Interviewed, supervised and motivated staff members to achieve optimal productivity.
  • Increased business profits 15 % by streamlining processes and trimming unnecessary positions.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
10/2015 to 05/2017
Admission Director Regency Care Of Morris City, STATE,
  • Coordinate admissions for nursing and rehab center for all new patients and returning patients to ensure all required clinical information is available to admitting nurse
  • This includes data entry to create accounts for new patients which is subsequently made available to all nursing staff
  • Complete daily census to include upcoming discharges and admissions
  • Creation and upkeep of primary care physician tracking report for incoming patients to open lines of communication between facility and physicians’ offices
  • Ensure data entry provides trending information regarding location of patients within area
  • Maintain client relations to include physicians, home health agencies, other facilities, and hospitals to increase admissions to facility
  • Maintained 95-98% success rate from touring families to converting their loved one into facility
  • Managed and executed internal/external events and planning for facility.
  • Managed admissions department team members and office functions.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Provided primary customer support to internal and external customers.
  • Achieved monthly sales targets consistently by pursuing new business.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Supervised labor costs and departmental expenses to remain in line with budget.
  • Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
  • Created and implemented community-based programs to improve education or fill specific needs.
  • Acted as main point of contact between management, clinical staffs and external community.
  • Documented and analyzed performance of different programs in order to make proactive decisions about services.
  • Took active role in patient and family planning process, detailing instructions and responding appropriately and effectively to questions and concerns.
01/04 to 05/15
Admissions Coordinator/Social Services (Case Mgmt) Burcham Hills City, State,
  • Review of referrals for potential clients
  • Converting referrals to increase conversion rate
  • Increase and maintain census above budget
  • Maintained strong relationships with outside resources for continued flow of referrals
  • Strong ability to convert referral from phone and tours
  • Provided client and family tours to secure rehab occupancy
  • Planned and implemented community events.
  • Maintained positive interactions with wide variety of audiences.
  • Experience in management within sales and marketing
  • Healthcare experience including hospital, rehab and/or senior adult marketing, fiscal responsibility and budget management.
  • Discharge planning, MDS, Care plans, insurance authorizations, care conference, expanded community engagement and program outreach.
  • Oversaw day-to-day activities of residents in Continuum of care facility.
  • Worked with clients to improve life choices and maximize benefits of programs.
  • Coordinated referrals and direct support for all clients.
  • Determined needed and relevant interventions based on each client's cognitive abilities and current needs.
  • Improved operations through consistent hard work and dedication.
  • Prepared variety of different written communications, reports and documents.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Confirmed all insurance benefits met standards of admissions as dictated by policy.
  • Worked with utilization review to establish prior authorization for timely discharges.
  • Communicated with referral providers about new referrals and verified receipt of necessary information prior to arrivals.
  • Solved problems related to abrupt changes in discharge, coordinated updates and communicated discharge plans.
  • Coordinated travel arrangements and contacted family with travel information.
  • Completed psycho social evaluations and needs assessments.
  • Organized clinical documentation, treatment plans and referrals.
  • Worked with medical teams, patients and families to implement effective treatment plans.
  • Coordinated individualized discharge plans to manage safe transition back into community and home environments.
  • Coordinated program referrals for community-based resources.
  • Exceeded goals through effective task prioritization and great work ethic.
Expected in 1996
Diploma: Basic
Oasis High School - Mount Pleasant, MI,
Expected in
: Business Management
Lansing Community College - Lansing, MI,
  • Professional development completed in Business Management
  • Continuing education in Healthcare administration

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Resume Overview

School Attended

  • Oasis High School
  • Lansing Community College

Job Titles Held:

  • Chief Marketing Officer
  • Admission Director
  • Admissions Coordinator/Social Services (Case Mgmt)


  • Diploma
  • Some College (No Degree)

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