Chief Marketing Officer resume example with 8+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary
Talented Marketing Executive with 12 years of experience and successful career in planning, developing and executing events and initiatives to achieve maximum potential. Creative and highly strategic with excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients.
Skills
Strategic Marketing
Creative Design Management
Web Analytics
Establishing KPI Metrics
Search Engine Optimization
Talent Acquisition
Online Advertising
Business Development
Digital Marketing
Social Media Marketing
Product Launches
Leadership and People Development
Profit and Loss Management
Investor Relations
Executive Leadership
Annual Planning
Integrity and Transparency
Portfolio Management
Relationship and Team Building
Employee Motivation and Performance
Operational Analysis
Education and Training
Pittsburg State UniversityPittsburg, Kansas, Expected in 01/2010 ā āBachelor of Science:Business Management & Marketing - GPA:
UniversitĆ Cattolica DelSacro CuoreMilan, Italy , Expected in 01/2009 ā āInternational Marketing IQ Degree:International Marketing Management - GPA:
Experience
Engility Corporation - Chief Marketing Officer Leesburg, VA, 07/2016 - Current
Responsible for all scheduling, revenue management, market analysis, marketing, advertising, invoicing and billing, sales, supply distribution and management and document management
Established department-wide methodologies and procedures for conducting research and new channel development.
Built all marketing, advertising and branding for ARCS from the original business startup
This includes all branding on social media, online advertising, promotional marketing, logo design, budgeting, invoicing and billing and all B2B and individual sales pitch campaigns
My marketing efforts have turned a startup company into one of the top rated locally owned electric companies in the Johnson County area as well as in Joplin, MO.
Leveraged industry trends and competitive analysis to improve marketing campaign performance.
Prepared and executed comprehensive product launch plans, defining messaging and target audiences.
Prism RES, LLC - Marketing & Advertising Director City, STATE, 06/2017 - 12/2022
Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
Informed and coordinated marketing strategy and assets to align with product releases.
Created and provided marketing material to meet business needs.
Prepared reports for competitive products.
Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
Conducted research and analyzed trends to identify new marketing opportunities and audiences.
Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
Engaged with social media followers and promoted products and events through giveaways and promotional sales.
Performed research to analyze customer behavior, purchasing habits, trends and preferences.
Advised on development of new service and product offerings to increase shares in emerging markets.
Launched targeted promotions to segments of customer database to optimize response and increase circulation.
Organized development and implementation of diverse marketing videos, social media posts and blogs.
Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
Interfaced cross-functionally to drive consistency in branding and image.
Collaborated creatively to develop brand content, enhancing identity and engaging audience.
Implemented initiatives to increase brand awareness and engagement with target audience.
Created and coordinated blog content, supporting larger marketing strategy.
Conducted financial modeling for online marketing programs or website revenue forecasting.
Wrote requirements and design experiments to test new SEO strategies.
Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
Produced thorough, accurate and timely reports of project activities.
Led regular team meetings to communicate current business trends and relevant updates.
Designed, reproduced and distributed variety of training aids for onboarding team members.
Minimized waste and applied lean methods to save money and reduce expenditures.
Conferred with other supervisors to coordinate operations and activities within or between departments.
Helped mitigate and resolve data issues by analyzing situation and implementing appropriate solutions.
Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
Subdance Bay / ConAm Management - Office & Leasing Manager City, STATE, 01/2015 - 07/2017
Evaluated individual and team business performance and identified opportunities for improvement.
Handled scheduling and managed timely and effective allocation of resources and calendars.
Managed, scheduled and coordinated office functions and activities for employees.
Administered payroll and maintained proper documentation of employee personnel.
Elevated customer satisfaction ratings by promptly resolving client and case issues.
Recruited and trained new employees to meet job requirements.
Welcomed customers, offered assistance and answered questions by providing rates, terms and conditions of rental.
Explained policies and reviewed documentation to obtain signatures.
Collected and recorded rental payments and late fees for entry into various financial reports related to forecasting, budgeting, expenditure scheduling and bill paying.
Advised on options and used upselling techniques to promote optional extras to customers according to specific needs.
Answered telephones to assist customers and resolve issues.
Additional Information
AWARDS -2021- Marketing Director of the Year Award- AAKC Crystal Merit Award (the sole winner among over 500 applicants)
02/2020- Best Company Marketing Plan Over 2000 Units- AAKC Crystal Merit Award (the sole winner among over 3,600 applicants)
2020-SatisFacts/ApartmentR atings.com- Top Rated Company Award- Top rated company based on online reputation, reviews and response rates. I was solely in charge of this project. Ranked highest amongst nationwide qualiļ¬ers.
2019- SatisFacts Resident Satisfaction Customer Service Award Winner - Top rated multi-family communities based on insight surveys and online reviews. Ranked highest amongst nationwide qualiļ¬ers.
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