A senior level marketing professional with the ability to create breakthrough strategies and deliver compelling creative messages. Able to effectively establish rapport and credibility with clients, internal stakeholders and third party resources through insight, clear communication and leadership. Proven ability to lead high-performing creative and strategic marketing teams, build brands, manage change, leverage new media and drive revenue through integrated communications. Adept at ensuring brand consistency across all customer touch points and implementing process frameworks for key marketing functions.
Chief Marketing Officer January 2009 to CurrentHu-Friedy Manufacturing Company － Chicago, IL
Lead global branding, CRM, dealer channel optimization and online strategies for the world's leading manufacturer of dental instruments and products.
Impact: Developed and organized global marketing team from scratch and implemented go-to-market strategies that supported strong year-over year revenue growth, while achieving targets for profitability and contribution margin.
Impact: Guided 100+ year old Hu-Friedy from a house of brands, to a single, consolidated brand through the creation of a contemporary visual identity, differentiated value proposition and rationalized strategic brand architecture.
Result was a compelling point of difference story in the extremely commoditized dental products category, as well as being recognized with 2011 Global Rebrand 100 Award.
Impact: Architected and executed three-year customer contact strategy resulting in the creation of a social media platform, customer community portal, a new corporate web site and a robust customer database and marketing analytics function.
Result was documented market share gain across three major product categories.
Reporting directly to the CEO, responsible for Hu-Friedy's corporate global marketing and US marketing operations.
Worked globally with regions and lines of business to drive brand consistency and support business strategies and priorities Responsible for all strategic and tactical marketing functions including e-commerce, direct marketing, public relations, advertising, distributor communications, market development, sizing and analysis.
Senior Director January 2007 to January 2009OfficeMax － Naperville, IL
Responsible for leading the overall marketing efforts for the $3B contract division and driving communications and campaigns through multiple channels including field sales, catalog, telesales and eCommerce.
Impact: Implemented a new customer segmentation approach that was instrumental in executing against an overall customer contact strategy Impact: Developed cutting-edge electronic marketing tools and micro sites that were critical in influencing key decision makers and generating new business Responsible for managing $10M multi-channel marketing budget and a staff of 9 marketing professionals Developed direct mail segmentation plans for 6 different office product catalogs & market-specific flyers, plus analyzed cause-effect from direct marketing initiatives Guided value proposition creation and overall marketing for the OfficeMax Managed Print offering Championed the development and roll out of enhanced ecommerce site navigation and search functionality leading to a lift in OfficeMax private label revenue.
Director January 2004 to January 2007Forsythe － Skokie, IL
Brought in to elevate the level of Forsythe marketing effectiveness by implementing a data driven marketing mentality focused on going deeper and wider in named accounts and evolving Forsythe brand positioning to support newly developed professional services offerings.
Also responsible for developing and executing marketing campaigns to support line of business profitability goals and establishing world class relationships with channel partners like Cisco, HP and EMC.
Impact: Developed and implemented a named-account marketing strategy that helped deliver a nine percent year-over-year GPM increase in the top 200 customer base Impact: Designed 2-year strategic thought leadership program to drive awareness of Forsythe professional services offerings.
Program was directly responsible for improving year-over-year media coverage by 148% Responsible for managing a $5 million dollar budget and a staff of 8 marketing professionals Direct strategic development of Forsythe brand image, identity system and collateral architecture Implement national marketing strategies and formulate key performance indicators for marketing metrics including leads, conversions and ROI Overall responsibility for Forsythe.com, national TV branding campaign and agency relationships.
Vice President January 1999 to January 2004Experian － Schaumburg, IL
Responsible for guiding overall marketing and branding for the Marketing Services business unit of Experian Impact: Designed and launched vertical solution bundles leading to three million dollars of new revenue from customers Proctor & Gamble and The Gap Translated business objectives into strategic and tactical marketing plans to support overall business unit goals, including optimizing the media mix, developing vertical solution offerings and establishing strong relationships with analysts, consultants and third party creative resources in support of 8 vertical markets and over 150 products Developed and launched a vertical solution suite program designed to better organize and position Experian products.
Included in this initiative was the definition of vertical solutions, the production of a Solution Suite tool kit for Sales, and the development of a comprehensive talk track script for each solution Designed and implemented a marketing database to gather information on opportunity generation, measure the effectiveness of programs and distribute lead information to the Experian sales force Responsible for leading a staff of 10 marketing professionals.
Account Supervisor January 1998 to January 1999TFA/Leo Burnett Technology Group － Chicago, IL
Tasked with stabilizing and growing two of the agency's top two accounts.
Responsible for leading 8 person account service staff for the nation's 5th largest Hi Technology Marketing Agency.
Impact: Guided the creative and account teams responsible for the LEXIS-NEXIS re-branding initiative.
Led the strategic development of accounts, pitched new business and drove the development and training of the account services team.
Developed and presented strategic marketing, creative and media plans designed to achieve client objectives and budgets by leveraging the full array of Leo Burnett resources.
Account Manager January 1996 to January 1998Harte-Hanks － Valencia, CA
Brought in to open and establish the west coast unit of Harte-Hanks Response Management.
Impact: Designed an integrated response management system for Oracle that included telemarketing, print production and fulfillment.
New system directly responsible for cutting overall marketing operations costs by 20%.
Designed and implemented complete direct marketing solutions for hi technology clients leveraging all facets of Harte-Hanks Direct Marketing including, list services, creative services and response management.
Developed innovative lead management applications and implemented complex fulfillment operations.
Account Manager January 1994 to January 1996Output Technologies Hi Technology Sector － Mount Prospect, IL
Charged with launching a Technology Business Unit for company specializing in marketing operations.
Impact: Developed and implemented innovative print-on-demand program for the Intel account.
Responsible for managing a staff of 8 account executives, 10 telemarketers and 3 print production operators.
Executed direct mail, fulfillment, database management, telemarketing, print on demand and lead management programs for technology clients Intel, Philips and Siemens.
Product Manager January 1989 to January 1994Motorola － Schaumburg, IL
Product planning, supplier management, marketing and new product introduction for Land Mobile and Cellular Infrastructure product groups Impact: Played a key role in developing and delivering a new product focused on Asia-Pacific, which was instrumental in closing a major communications deal with the Chinese government Drafted 3-year business plan for product portfolio, evaluating product approach alternatives, pricing and distribution strategies Championed all aspects of product marketing, including collateral, promotions, sales kits, advertising and interactive media Managed cross-functional team of engineering, manufacturing and sales to guide new products from design phase to market phase.
B.A : Political ScienceUniversity of IllinoisPolitical Science
advertising, approach, Agency, branding, budgets, budget, business plan, business strategies, catalogs, catalog, Chinese, Cisco, closing, com, CRM, client, clients, database, database management, database and marketing, direct mail, Direct Marketing, driving, e-commerce, eCommerce, edge, functional, global marketing, government, HP, image, Intel, leadership, LEXIS-NEXIS, managing, marketing plans, marketing strategies, market strategies, marketing strategy, marketing, market, market development, media plans, office, navigation, optimization, Oracle, Product planning, positioning, pricing, print production, product marketing, public relations, Reporting, Sales, script, Siemens, social media platform, s 5, strategy, strategic, strategic development, strategic marketing, supplier management, telemarketing, TV, web site