chief marketing officer resume example with 11+ years of experience
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Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects.
Customer-oriented, strategic-thinking operations and sales professional with over 25 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise on expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, turnaround management, territory development and revealing customer needs to deliver solutions.
Accomplished in strategic development, revenue generation and sales promotion for inventories in excess of $200,000,000.00. Experienced in leading plans, teams and projects. Excellent relationship building and problem-solving skills.
A strong change management practitioner that can translates audit findings, assessments and gap analysis into recommendable actions to improve operations.
Adaptable Business Manager successful at overseeing all aspects of business operation. Goal-driven leader, change manager and strategic problem solver. Knowledgeable about human resources, financial administration and inventory management.
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- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Devised and managed creative plans for company branding and product launches.
- Developed new initiatives and partnerships with business and community leaders to reach business objectives.
- Directed development and implementation of business and product marketing campaigns.
- Represented company at numerous events, webinars & product launches.
- Hired, trained and mentored over 8 marketing associates to maximize productivity.
- Developed new products, services and promotions based on customer preferences.
- Planned strategies designed to attract customers and boost loyalty.
- Segmented customer database for targeted marketing activities.
- Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Established overall marketing and go-to-market strategy, budgets and goals.
- Planned and coordinated marketing events, programs, conferences and speaking engagements.
- Developed and tracked metrics and success criteria for marketing programs.
- Negotiated with vendors to acquire favorable rates and minimize costs to company.
- Successfully negotiated favorable agreements with vendors, capitalizing on valuable network of business relationships.
- Handled and prioritized high call volumes and customer inquiries.
De La Salle University - Manila, Philippines,
- Enrolled in Key Executive Program of Harvard Business School
- Major in entrepreneur
- Consistently maintained high customer satisfaction ratings.
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Resume Overview
School Attended
- De La Salle University
Job Titles Held:
- Chief Marketing Officer
- Vice President of Marketing
Degrees
- Bachelor of Science
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