Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
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Date of Birth:
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Executive Profile
A
highly recognized, respected and awarded brand leader, Jessica spent 27 years of his life building
one of the most iconic sports and lifestyle brands in the world, Oakley. As Chief Marketing and Digital Officer he
served as the brand steward building a global company from its infancy to over
one billion dollars in revenue.
During
his tenure he orchestrated one of the most powerful sports marketing
organizations in the sports industry.
Ranging from athlete relations and event properties Oakley was the first
sports brand to authentically diversify across action, motor, traditional and
Olympic sports. In addition, Jessica led all strategy development and campaign
initiatives for Oakley’s global marketing teams, and pioneered Oakley’s first website,
e-commerce and multi-channel strategies.
Skill Highlights
Chief Marketing & Digital Officer
Brand and Business Visionary
Senior Level Strategist
Organizational Change Management
Sports Marketing Expert
Omni-Channel/ Direct to Consumer/ Customer Loyalty
Website Development/ Database Management
Employee Motivation & Training
Executive Advisor
Core Accomplishments
25 years of executive leadership working across all operational areas in building a company from $8 million to $1.2 billion. 30 employees to 4200 employees.
Chief Marketing and Digital Officer managing 185 employees worldwide with budget responsibilities annually of $120m.
Brand steward responsible for establishing the vision, purpose and values for one of the most iconic sports brands in the world.
Developed launched and managed a comprehensive E-Commerce, Omni Channel and consumer loyalty strategy resulting in $120m in annual revenue.
Led the development and management of a fully self-contained, internal marketing, creative, graphics, branded content and web/e-commerce team resulting in a fully integrated team of 115 employees.
Pioneer in database capture, customer service and consumer loyalty initiatives.
Senior level strategist with deep experience in operating plan development (goals, initiatives), implementation and KPI monitoring.
Awarded sports marketing leader for accomplishing authentic and inspiring product marketing executions ranging from the Olympics, to action sports to motor and traditional sports.
IPO and M&A integration expertise.
Board Member, Executive Advisor assisting globally recognized brands to re-discover vision and drive business strategy/organizational integration.
Professional Experience
Chief Marketing Officer, 11/2014 - 06/2016 Codeacademy – New York, NY,
Transitioned
from advisor to employee to develop business plan and drive industry leading
go-to-market strategies. Overhauled all
brand identity's within the wheel company portfolio, developed new websites,
established a product development/supply chain and marketing initiatives to
accommodate 3 distinct, integrated product launches throughout the year. An industry first for the custom aftermarket
automotive wheel industry.
Chief Brand Officer, 03/2013 - 10/2014 The Word And Brown Companies – Ontario, CA, Lead all brand development, strategy and business planning for a diverse range of clients that included; The North Face, Jessica Sports, 511 Tactical, Oakley and Wheel Pros. Coached clients into clearly defining their brand's vision, purpose, values enabling decision making, goal setting, strategy integration and implementation across the organization.
Senior Vice President, Chief Marketing & Digital Officer, 2001 - 02/2013 Nike, Inc. – Chandler, AZ, Oakley's brand steward, company culture leader, sports marketing innovator and marketing strategist responsible for leading company vision, driving global demand creation and maintaining brand consistency and marketing execution across multiple product categories, digital, direct to consumer, retail sales.
Vice President, Sports Marketing, 11/1996 - 11/2001 Harpercollins Publishers – Monmouth Junction, NJ, Responsible for developing and leading a comprehensive sports marketing strategy that resulted in Oakley’s worldwide recognition as a leading sports performance brand. Athlete endorsements remain the cornerstone of Oakley’s marketing strategies and provides the authenticity of the brand.
Regional Sales Manager, 02/1990 - 10/1995 T-Roc – Lisle, IL, Managed a 15 state region that included 3200 retail partners and 7 external sales reps. Expanded sales from $4 million to $32 million in 3 years.
Sports Marketing Manager, 04/1988 - 01/1990 T-Roc – Lithonia, GA, Responsible for identifying, building relationships and negotiating endorsement contracts with influential athlete ambassadors for the purpose of brand endorsement. Sports responsible for: skiing, snowboarding, outdoor, beach volleyball, Olympics.
Associate Sales Rep, 03/1987 - 03/1988 Peter Kidd Sports – City, STATE, Outside sales representative responsible for managing and servicing ski retail accounts throughout the New England region. Brands represented: Elan Skis, Dolomite Boots, Geze Bindings. Specific accountabilities included trade shows, product clinics, product demos, binding certification courses.
Retail Store Manager, 08/1983 - 02/1987 Sport Stalker – City, STATE, Relocated to assist in the opening and management of 3 new retail locations for the Sport Stalker retail chain. Responsible for full retail store management that included seasonal hiring, retail sales, merchandising, high volume ski retail & repair, custom ski boot fitting.
Retail Store Manager, 09/1982 - 07/1983 Sport Stalker – City, STATE, Responsible for full retail store management that included seasonal staffing, retail sales, merchandising, high volume ski rental and repair operations.
Ski Rental and Repair Technician, 11/1980 - 09/1982 Sport Stalker – City, STATE, Seasonal job working in a very high volume ski rental and repair shop at the Gondola village of Steamboat ski resort.
Additional Accomplishments
Board Member, Black Diamond Equipment (March, 2008-Sept, 2012)
Board Member, SIMA (Surf Industry Manufacturers Assoc.) (March, 1998-March, 2002)
Top 100 Marketers of the Year, Most Successful Olympics Marketer AdAge Media
Top 5 Action Sports Marketers, Sporting Goods Business News
Keynote Speaker & Panelist, Automotive, Sports, Various Industry Summits
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Job Titles Held:
Chief Marketing Officer
Chief Brand Officer
Senior Vice President, Chief Marketing & Digital Officer
