Chief Marketing Officer12/2014 to 07/2016Wheel ProsCerritos, CATransitioned
from advisor to employee to develop business plan and drive industry leading
go-to-market strategies. Overhauled all
brand identity's within the wheel company portfolio, developed new websites,
established a product development/supply chain and marketing initiatives to
accommodate 3 distinct, integrated product launches throughout the year. An industry first for the custom aftermarket
automotive wheel industry.
Chief Brand Officer04/2013 to 11/2014Factory Design LabsDenver, COLead all brand development, strategy and business planning for a diverse range of clients that included; The North Face, Scott Sports, 511 Tactical, Oakley and Wheel Pros. Coached clients into clearly defining their brand's vision, purpose, values enabling decision making, goal setting, strategy integration and implementation across the organization.
Senior Vice President, Chief Marketing & Digital Officer01/2001 to 03/2013OakleyFoothill Ranch, CAOakley's brand steward, company culture leader, sports marketing innovator and marketing strategist responsible for leading company vision, driving global demand creation and maintaining brand consistency and marketing execution across multiple product categories, digital, direct to consumer, retail sales.
Vice President, Sports Marketing12/1996 to 12/2001OakleyFoothill Ranch, CAResponsible for developing and leading a comprehensive sports marketing strategy that resulted in Oakley's worldwide recognition as a leading sports performance brand. Athlete endorsements remain the cornerstone of Oakley's marketing strategies and provides the authenticity of the brand.
Regional Sales Manager03/1990 to 11/1995OakleyFoothill Ranch, CAManaged a 15 state region that included 3200 retail partners and 7 external sales reps. Expanded sales from $4 million to $32 million in 3 years.
Sports Marketing Manager05/1988 to 02/1990OakleyFoothill Ranch, CAResponsible for identifying, building relationships and negotiating endorsement contracts with influential athlete ambassadors for the purpose of brand endorsement. Sports responsible for: skiing, snowboarding, outdoor, beach volleyball, Olympics.
Associate Sales Rep04/1987 to 04/1988Peter Kidd SportsBurlington, VTOutside sales representative responsible for managing and servicing ski retail accounts throughout the New England region. Brands represented: Elan Skis, Dolomite Boots, Geze Bindings. Specific accountabilities included trade shows, product clinics, product demos, binding certification courses.
Retail Store Manager09/1983 to 03/1987Sport StalkerVail, CORelocated to assist in the opening and management of 3 new retail locations for the Sport Stalker retail chain. Responsible for full retail store management that included seasonal hiring, retail sales, merchandising, high volume ski retail & repair, custom ski boot fitting.
Retail Store Manager10/1982 to 08/1983Sport StalkerSteamboat Springs, COResponsible for full retail store management that included seasonal staffing, retail sales, merchandising, high volume ski rental and repair operations.
Ski Rental and Repair Technician12/1980 to 10/1982Sport StalkerSteamboat Springs, COSeasonal job working in a very high volume ski rental and repair shop at the Gondola village of Steamboat ski resort.
