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Chief Marketing Officer Resume Example

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CHIEF MARKETING OFFICER
Executive Profile
A highly recognized, respected and awarded brand leader, Scott spent 27 years of his life building one of the most iconic sports and lifestyle brands in the world, Oakley.  As Chief Marketing and Digital Officer he served as the brand steward building a global company from its infancy to over one billion dollars in revenue.  
During his tenure he orchestrated one of the most powerful sports marketing organizations in the sports industry.  Ranging from athlete relations and event properties Oakley was the first sports brand to authentically diversify across action, motor, traditional and Olympic sports. In addition, Scott led all strategy development and campaign initiatives for Oakley's global marketing teams, and pioneered Oakley's first website, e-commerce and multi-channel strategies.   
Skill Highlights
  • Chief Marketing & Digital Officer 
  • Brand and Business Visionary
  • Senior Level Strategist
  • Organizational Change Management 
  • Sports Marketing Expert
  • Omni-Channel/ Direct to Consumer/ Customer Loyalty
  • Website Development/ Database Management
  • Employee Motivation & Training
  • Executive Advisor 
Core Accomplishments
  • 25 years of executive leadership working across all operational areas in building a company from $8 million to $1.2 billion.  30 employees to 4200 employees.
  • Chief Marketing and Digital Officer managing 185 employees worldwide with budget responsibilities annually of $120m. 
  • Brand steward responsible for establishing the vision, purpose and values for one of the most iconic sports brands in the world.
  • Developed launched and managed a comprehensive E-Commerce, Omni Channel and consumer loyalty strategy resulting in $120m in annual revenue.
  • Led the development and management of a fully self-contained, internal marketing, creative, graphics, branded content and web/e-commerce team resulting in a fully integrated team of 115 employees.
  • Pioneer in database capture, customer service and consumer loyalty initiatives.
  • Senior level strategist with deep experience in operating plan development (goals, initiatives), implementation and KPI monitoring.
  • Awarded sports marketing leader for accomplishing authentic and inspiring product marketing executions ranging from the Olympics, to action sports to motor and traditional sports.
  • IPO and M&A integration expertise.
  • Board Member, Executive Advisor assisting globally recognized brands to re-discover vision and drive business strategy/organizational integration.
Professional Experience
Chief Marketing Officer12/2014 to 07/2016CodeacademyNew York , NY
Transitioned from advisor to employee to develop business plan and drive industry leading go-to-market strategies.  Overhauled all brand identity's within the wheel company portfolio, developed new websites, established a product development/supply chain and marketing initiatives to accommodate 3 distinct, integrated product launches throughout the year.  An industry first for the custom aftermarket automotive wheel industry.

Chief Brand Officer04/2013 to 11/2014The Word And Brown CompaniesOntario , CALead all brand development, strategy and business planning for a diverse range of clients that included; The North Face, Scott Sports, 511 Tactical, Oakley and Wheel Pros.  Coached clients into clearly defining their brand's vision, purpose, values enabling decision making, goal setting, strategy integration and implementation across the organization.
Senior Vice President, Chief Marketing & Digital Officer01/2001 to 03/2013Nike, Inc.Chandler , AZOakley's brand steward, company culture leader, sports marketing innovator and marketing strategist responsible for leading company vision, driving global demand creation and maintaining brand consistency and marketing execution across multiple product categories, digital, direct to consumer, retail sales. 
Vice President, Sports Marketing12/1996 to 12/2001Harpercollins PublishersMonmouth Junction , NJResponsible for developing and leading a comprehensive sports marketing strategy that resulted in Oakley's worldwide recognition as a leading sports performance brand.  Athlete endorsements remain the cornerstone of Oakley's marketing strategies and provides the authenticity of the brand.
Regional Sales Manager03/1990 to 11/1995T-RocLisle , ILManaged a 15 state region that included 3200 retail partners and 7 external sales reps.  Expanded sales from $4 million to $32 million in 3 years.
Sports Marketing Manager05/1988 to 02/1990T-RocLithonia , GAResponsible for identifying, building relationships and negotiating endorsement contracts with influential athlete ambassadors for the purpose of brand endorsement.  Sports responsible for: skiing, snowboarding, outdoor, beach volleyball, Olympics.
Associate Sales Rep04/1987 to 04/1988Peter Kidd SportsCity , STATEOutside sales representative responsible for managing and servicing ski retail accounts throughout the New England region.  Brands represented: Elan Skis, Dolomite Boots, Geze Bindings.  Specific accountabilities included trade shows, product clinics, product demos, binding certification courses.
Retail Store Manager09/1983 to 03/1987Sport StalkerCity , STATERelocated to assist in the opening and management of 3 new retail locations for the Sport Stalker retail chain.  Responsible for full retail store management that included seasonal hiring, retail sales, merchandising, high volume ski retail & repair, custom ski boot fitting.
Retail Store Manager10/1982 to 08/1983Sport StalkerCity , STATEResponsible for full retail store management that included seasonal staffing, retail sales, merchandising, high volume ski rental and repair operations.
Ski Rental and Repair Technician12/1980 to 10/1982Sport StalkerCity , STATESeasonal job working in a very high volume ski rental and repair shop at the Gondola village of Steamboat ski resort.
Additional Accomplishments
Board Member, Black Diamond Equipment (March, 2008-Sept, 2012)
Board Member, SIMA (Surf Industry Manufacturers Assoc.) (March, 1998-March, 2002)
Top 100 Marketers of the Year,  Most Successful Olympics Marketer AdAge Media 
Top 5 Action Sports Marketers, Sporting Goods Business News
Keynote Speaker & Panelist, Automotive, Sports, Various Industry Summits
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Resume Overview

Job Titles Held:

  • Chief Marketing Officer
  • Chief Brand Officer
  • Senior Vice President, Chief Marketing & Digital Officer
  • Vice President, Sports Marketing
  • Regional Sales Manager
  • Sports Marketing Manager
  • Associate Sales Rep
  • Retail Store Manager
  • Ski Rental and Repair Technician

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