Driven and talented (agency) Chief Marketing Officer with 15 + years of progressive experience helping businesses succeed in challenging markets across multiple industries. Subject matter expert about campaign development, product launches and customer engagement. Achievements include superior and notable marketing success for brands like Fleming's Steakhouse, WellCare Health Plans, Centene Corporation, BlueGrace Logistics, Infor, Checkers/Rallys, and more. Looking for a challenging role as a Vice President of Marketing and bring my talents to a corporate organization.
Skills
Marketing, Digital Marketing
Advertising
Teamwork/Collaboration
Public & Media Relations
Strategic Planning
Budgeting & P&L
Market & Media Mix Analysis
Sales & Business Development
Campaign Direction & Management
Marketing Channel Strategy & Performance
Sales, Marketing & Technology Tactics
B2B, B2C
Work History
Chief Marketing Officer, 11/2018 - Current Edible Arrangements – Colonial Heights, VA,
Increased market awareness/penetration through development of innovative strategies, digital marketing/media strategy/planning, communications and marketing assets (traditional, digital)
Oversaw account budgets, internal billings, forecasting and monthly P&L management; increased agency profit margins by 32% in 12 months
Incorporated product changes to drive customer engagement and firm profit, increasing digital marketing revenues by 180% in 12 months; created, nurtured and established media buying department for agency; recognized as top provider
Redesigned user experience, site functionality and online merchandising, increasing conversions for entire agency portfolio of websites/landing pages/online assets by approximately 287% average in 12 months
Oversaw, developed and executed marketing, PR and media strategies to further enhance brand and build market share; incorporated successful marketing automation nurture campaigns utilizing business system platforms
Developed and strengthened business partnerships at all levels/industries including internal team members and external stakeholders of company portfolio
Mitigated risks by staying current on changes in international/federal/state laws; communicating those changes to team members including online privacy (GDPR, CCPA, etc.); response to COVID-19 and macroeconomic changes for SMBs to Enterprise Level/National Brands
Establish, initiate and optimize business development strategies based on company targets, product specifications, market data and budgets
Created advanced tracking analytics strategies and processes to benefit and provide visibility to bottom of funnel conversions across entire portfolio
Collaborated with executives to create best practices marketing initiatives and media positioning for vertical markets
Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
Capitalized on industry and marketplace trends to strategize solutions; enhancing business operations by using market data reports, industry sales reports, etc
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
Vice President of Operations, 01/2018 - 10/2018 Pennrose Management – Hanover, PA,
Managed relationships with key industry partners; implemented promotional initiatives to maximize marketing program performance for all traditional and digital marketing channels increasing engagement by 80%
Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and online media (paid search, display, social, etc.) to streamline operations and increase customer satisfaction rate by 12%
Increased company profits through performance optimization strategies and efficiency improvements with full P&L responsibility; reporting to investment group monthly
Applied pragmatic problem-solving, process development and strategic implementation skills to lead and support all areas of operations to work at 90% capacity
Managed cross-functional collaboration to drive team engagement and keep members on course to achieve results for all client marketing retainer agreements
Optimized integration of promotional plans with business development and leadership strategies through implementing Agile Workflow methodologies for all marketing services and teams
Director of Marketing, 09/2016 - 01/2018 Dole Foods – Soledad, CA,
Supervised all marketing and planning activities leading to 60% revenue growth YOY
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol for internal and external stakeholders
Developed, optimized and maintained overall website presence for portfolio of brands including HiVis Supply, Lockout Store, SafetyCal, Safety Poster and more
Increased ROAS from 3:1 to 8:1 in 6 months through proper media allocation, creating high performance strategies, web development, media and content plans for driving new business and nurturing new and existing business
Helped incorporate product changes to drive customer engagement and firm profits collaborating with both manufacturers and distributors
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
Director of Marketing & Product Development, 12/2015 - 09/2016 FreightCenter Inc. – City, STATE,
Created, drove and implemented successful marketing and product development strategy yielding to 16% growth in revenue
Planned and executed events and marketing programs, increasing goal of qualified leads while reducing CPL and CPS
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes
Consulted with Operations and Sales departments to manage marketing initiatives promoting freight shipping logistics services and adoption of freight shipping technology system
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns across all channels including paid search, social, display, native, retargeting and nurturing campaigns
Oversaw preparation of marketing copy, images, videos, emails and other collateral
Mentored marketing and development teams on best practices and protocols to maximize productivity
Education
Bachelor of Arts: Business Marketing, Expected in 2012 - University of South Florida - Tampa, FL GPA:
Attended 2010-2012 withdrew in senior year, promoted to Director of Corporate Marketing in position during senior year. New position required 60-70% travel in a given week.
Associate of Arts: Mass Communications, Expected in 2010 - Hillsborough Community College - Tampa, FL GPA:
Accomplishments
Created and developed an advanced digital media department for Roger West, to increase revenues by XXX% in 1 year.
Through effective leadership, communications and process development grew existing business by more than 400% in the past 12 months.
Implemented process improvements, including agile methodology to enhance the quality and performance of marketing materials to increase profits by more than 30% in the previous fiscal year.
Greatly reduced cost per lead, cost per sale, optimized ad spend, while generating revenue for all key accounts; while guiding and leading team to implement repeatable processes across the business successfully.
Affiliations
American Marketing Association - Board Member - Current Vice President of IT.
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