Chief Marketing Officer Resume Example National Recreation And Park Association

CHIEF MARKETING OFFICER

Skills

Promotional campaigns
Corporate Communications
Public Relations
Sales promotion
Thought leadership
Social media proficiency
Campaign management
Strategic Planning
P&L Management
Staff Management

Contract Negotiation
Vendor management
C-level relationship management
Traditional marketing strategies
Product launch management
Product development
Public and Media Relations
Budgeting
Client communication
Brand development

Professional Summary

Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Innovative and proactive [Job Title] offering [Number] years of experience converting sales leads and effectively managing multiple territories. Highly skilled in forecasting, project management and strategic planning with exceptional [Industry] expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.

Work History

Chief Marketing Officer, 03/2013 to Current
National Recreation And Park Association - Ashburn, VA

Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Coordinated teams of design and implementation professionals to manage all project objectives.
Increased market awareness and penetration through development of creative collateral.
Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Saved company $[Amount] by negotiating advertising and commercial sponsorship contracts.
Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by [Number]%.
Designed innovative branding and product strategies.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
Implemented marketing strategies which resulted in [Number]% growth of customer base.
Developed innovative and targeted collateral to support overall branding objectives.
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Worked with marketing teams to create, deploy and optimize effective campaigns for [Industry] clients.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

Chief Executive Officer, President, 03/2010 to 03/2013
Eclipse Media Partners, LLC - San Clemente, CA

Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Achieved under-budget and on-time project management to adhere to project goals.
Developed innovative sales and marketing strategies to facilitate business expansion.
Maintained [Number]% client retention while negotiating and executing [Type] and [Type] agreements with clients.
Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.

Executive Vice President, 06/2004 to 05/2010
Electronic Retailing Association - Arlington, VA

Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Generated $[Number] in sales across all divisions with $[Number] in [Industry].
Participated in high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
Managed full P&L for sales, marketing and internal operations to oversee financial standing of company and solidify market position.
Spearheaded change management and strategic turnaround for company during significant restructuring, including reducing employees from [Number] to [Number] to cut losses by $[Amount] annually.
Oversaw all sales, marketing and distribution operations across [Number] accounts.
Orchestrated positive media coverage and stakeholder relations as public face of [Type] company.
Developed [Type] campaigns and used results to communicate organizational value and generate promotional web content.
Maintained P&L and shouldered corporate fiscal responsibility, resulting in [Result].
Furthered brand awareness through [Action] and [Action].
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Developed innovative sales and marketing strategies to facilitate business expansion.
Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
Interviewed, supervised and motivated [Number] staff members to achieve optimal productivity.
Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
Managed all aspects of [Type] division, including production, circulation, marketing, advertising and new product development.

Group Publisher, 01/2000 to 06/2004
Advanstar Communications Inc. - Santa Ana, CA

Developed team communications and information for [Type] meetings.
Drove operational improvements which resulted in savings and improved profit margins.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Satisfied project requirements and customer demands by creating high-quality layouts for manuals, newsletters, posters and brochures.
Organized photo libraries by product codes to allow for quicker search results.
Planned events to generate awareness of [Type] publication and raised funds over $[Amount].
Pitched content strategies and managed [Type] asset acquisition.
Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
Hired, trained, and provided daily direction for [Number] employees.
Provided concise and constructive editorial feedback to writers by [Action].
Led team of [Number] staff writers in production of content for daily newspaper.
Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.

Education

Master of Science: : Organizational LeadershipUniversity of Cumbria - London, England, United Kingdom

Bachelor of Arts: : International MarketingWestern Governors University - Salt Lake City, UT

Certifications

Salesforce

Resume Overview

Companies Worked For:

National Recreation And Park Association
Eclipse Media Partners, LLC
Electronic Retailing Association
Advanstar Communications Inc.

School Attended

University ofCumbria
Western Governors University

Job Titles Held:

Chief Marketing Officer
Chief Executive Officer, President
Executive Vice President
Group Publisher

Degrees

Master of Science : : Organizational Leadership
Bachelor of Arts : : International Marketing

Chief Marketing Officer Resume Example

Resume Score: 80%

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