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Chief Marketing Officer Resume Example

Resume Score: 80%

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CHIEF MARKETING OFFICER
Skills
  • Promotional campaigns
  • Corporate Communications
  • Public Relations
  • Sales promotion
  • Thought leadership
  • Social media proficiency
  • Campaign management
  • Strategic Planning
  • P&L Management
  • Staff Management
  • Contract Negotiation
  • Vendor management
  • C-level relationship management
  • Traditional marketing strategies
  • Product launch management
  • Product development
  • Public and Media Relations
  • Budgeting
  • Client communication
  • Brand development
Professional Summary

Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Innovative and proactive [Job Title] offering [Number] years of experience converting sales leads and effectively managing multiple territories. Highly skilled in forecasting, project management and strategic planning with exceptional [Industry] expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.

Work History
Chief Marketing Officer, 03/2013 to Current
National Recreation And Park Association - Ashburn, VA
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Increased market awareness and penetration through development of creative collateral.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Saved company $[Amount] by negotiating advertising and commercial sponsorship contracts.
  • Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by [Number]%.
  • Designed innovative branding and product strategies.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
  • Implemented marketing strategies which resulted in [Number]% growth of customer base.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for [Industry] clients.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Chief Executive Officer, President, 03/2010 to 03/2013
Eclipse Media Partners, LLC - San Clemente, CA
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Achieved under-budget and on-time project management to adhere to project goals.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Maintained [Number]% client retention while negotiating and executing [Type] and [Type] agreements with clients.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Executive Vice President, 06/2004 to 05/2010
Electronic Retailing Association - Arlington, VA
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Generated $[Number] in sales across all divisions with $[Number] in [Industry].
  • Participated in high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
  • Managed full P&L for sales, marketing and internal operations to oversee financial standing of company and solidify market position.
  • Spearheaded change management and strategic turnaround for company during significant restructuring, including reducing employees from [Number] to [Number] to cut losses by $[Amount] annually.
  • Oversaw all sales, marketing and distribution operations across [Number] accounts.
  • Orchestrated positive media coverage and stakeholder relations as public face of [Type] company.
  • Developed [Type] campaigns and used results to communicate organizational value and generate promotional web content.
  • Maintained P&L and shouldered corporate fiscal responsibility, resulting in [Result].
  • Furthered brand awareness through [Action] and [Action].
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Integrated new media and web advertising initiatives into client's marketing strategies to enhance brand awareness.
  • Interviewed, supervised and motivated [Number] staff members to achieve optimal productivity.
  • Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
  • Managed all aspects of [Type] division, including production, circulation, marketing, advertising and new product development.
Group Publisher, 01/2000 to 06/2004
Advanstar Communications Inc. - Santa Ana, CA
  • Developed team communications and information for [Type] meetings.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.
  • Satisfied project requirements and customer demands by creating high-quality layouts for manuals, newsletters, posters and brochures.
  • Organized photo libraries by product codes to allow for quicker search results.
  • Planned events to generate awareness of [Type] publication and raised funds over $[Amount].
  • Pitched content strategies and managed [Type] asset acquisition.
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
  • Hired, trained, and provided daily direction for [Number] employees.
  • Provided concise and constructive editorial feedback to writers by [Action].
  • Led team of [Number] staff writers in production of content for daily newspaper.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Education
Master of Science: : Organizational LeadershipUniversity of Cumbria - London, England, United Kingdom
Bachelor of Arts: : International MarketingWestern Governors University - Salt Lake City, UT
Certifications
  • Salesforce
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • National Recreation And Park Association
  • Eclipse Media Partners, LLC
  • Electronic Retailing Association
  • Advanstar Communications Inc.

School Attended

  • University ofCumbria
  • Western Governors University

Job Titles Held:

  • Chief Marketing Officer
  • Chief Executive Officer, President
  • Executive Vice President
  • Group Publisher

Degrees

  • Master of Science : : Organizational Leadership
    Bachelor of Arts : : International Marketing

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