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Professional Summary
Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with [Number] years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Skills
Complex Problem Solving
Executive Leadership
Business Development
Financial Management
Organizational Development
Annual Planning
Change and Growth Management
Budget Planning
Relationship and Team Building
Profit and Loss Management
Leadership and People Development
Operational Analysis
Goal Setting
Management Team Leadership
Analytical and Critical Thinker
Talent Recruitment
People and Culture
Approachable and Outgoing
Business Consulting
Media Relations
Contract Negotiation
Sales Growth
Marketing and Advertising
MIssion and Vision
Work History
02/2016 to 06/2021Chief Marketing OfficerBertelsmann | Louisville, KY,
Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Coordinated teams of design and implementation professionals to manage all project objectives.
Designed innovative branding and product strategies.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Developed innovative sales and marketing strategies to facilitate business expansion.
Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
05/2014 to 11/2016Finance ManagerMartin Management Group | Huber Heights, OH,
Performed spending analysis and partnerships to refine policies and develop recommendations for improvement.
Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
Delivered feedback to decision-makers regarding employee performance and training needs.
Maximized performance by monitoring daily activities and mentoring team members.
Evaluated employees' strengths and assigned tasks based upon experience and training.
Directed staff and managed annual capital budget.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
02/2011 to 03/2014Chief Marketing OfficerBertelsmann | New York City, NY,
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Coordinated teams of design and implementation professionals to manage all project objectives.
Designed innovative branding and product strategies.
Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
09/2000 to 07/2012Automotive Finance ManagerMile One Automotive | Elizabeth City, NC,
Recommended loan approvals and denials based on customer loan application reviews.
Assisted senior-level credit officers with complex loan applications.
Originated, reviewed, processed, closed and administered customer loan proposals.
Complied with regulatory requirements, including Bank Secrecy Act, Anti Money Laundering, OFAC, USA Patriot Act, Privacy Act and Community Reinvestment Act.
Compiled database of loan applicants' credit histories, corporate financial statements and other financial information.
Reviewed and edited loan agreements to promote efficiency and accuracy.
Offered friendly and efficient service to all customers, handled challenging situations with ease.
Developed and maintained courteous and effective working relationships.
Created plans and communicated deadlines to ensure projects were completed on time.
Education
Expected in 03/1992Associate of Science | Digital Communications And MediaEcole De Commerce, Montreal, Canada, GPA:
Professional development completed in Digital Marketing
Expected in 01/1992Associate of Arts | Air And Space Operations TechnologyInternational Air And Hospitality Academy, Vancouver, WAGPA:
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