Chief Marketing Officer resume example with 16 years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Results-driven and forward-thinker with a solid record of accomplishment and success capturing new business while streamlining processes to maximize business efficiency and profitability. Innovative and resourceful with exceptional business acumen. Top-performing professional with eye for detail and ability to boost company successes through operational management and improvement. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers and expanding operations. Tenacious in pursuing new revenue streams and sales opportunities.
Skills
Product positioning
Thought leadership
C-level relationship management
Product launch management
Business Development
Brand development
Staff Management
Market Analysis
Product development
Investment Management
Asset Management
Strategic Planning
Market Data
New business development
Business Strategy Development
Driving business growth
Business workflows
Work History
04/2018 to Current
Chief Marketing OfficerBlind – San Francisco, CA,
Leading investment management firm that provides financial services to substantial and diversified client base currently managing over $9 Billion for high-net-worth individuals, families, and financial institutions.
Managed multi-million-dollar marketing budget leading internal marketing team of 18 as well as outside agencies and support personnel.
Defined new product launch strategies, including re-positioning advertising and PR.
Identified needs for new products; approving all materials developed in support of programs.
Developed all advertising and media planning, which incorporated promotions, web, social media, CRM, and sponsorship.
Led marketing initiatives and advertising campaigns while establishing brand positioning and target audiences.
Constructed successful re-branding and integrated marketing plan, propelling brand metrics shattering immediate growth goals with 88% increase monthly asset inflows and 110% increase in new client accounts.
Created event opportunities across various business lines, introducing and re-enforcing brand authority with high quality, highly engaging, experiences.
Created multimedia programs bringing firm elements, activities, and philosophies to life through appropriate channels through wide scale content distribution to targeted audiences.
Guided team to develop and deploy strategies to enhance brand exposure and distribution while building market share within strict compliance and regulatory framework.
Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
Trained with successful business development personnel to optimize marketing performance and learn industry.
Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
Executed optimal sales strategies to achieve commercial goals for all markets.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for market to maximize outreach.
Captured new customers by optimizing business strategies and launching products to diversify offerings capitalizing emerging opportunities.
Developed all aspects of investment management platform, including portfolio management, asset allocation, client services, sales, marketing, branding, and all strategic planning.
Launched with mission to expand legacy investment management business through emerging financial technology opportunities.
Zacks Advantage ranked #1 Top Performer Q4, 2019 2-Year Tailing Equity (Robo Report) out of 26 largest domestic robo advising platforms for equity performance by independent research publication, The Robo Report.
Oversaw all active portfolio management, asset allocation, ETF and asset class selection.
Assembled and trained sales team that attracted 500 new clients with $100+ Million in assets under management within first 18 months of operation.
Launched Zacks Investment Management's ETF Model Solution for advisors from Zacks Advantage framework expanding platform into multiple distribution channels across retail, institutional and registered investment advisory opportunities.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Spearheaded initiatives to keep business sustainable, agile and scalable during industry changes.
Formulated and launched marketing and promotional campaigns to maximize profits.
Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
Delivered on-time, under-budget results for new initiatives, cementing business status as leader in fin-tech market.
Oversaw strategic business decision-making to develop, enhance and enforce business mission.
Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
Promoted brand awareness by increasing market penetration across markets.
Developed and maintained strong business relationships between departments.
Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
Administered day-to-day operations, including accounting and budget management, business development, performance metrics and customer service.
Transformed departmental operations through aggressive process and attention to quality and detail.
Hedge fund invested in cross-section of equities targeting activist investors, positions identified by value investors, and stocks currently "in play" to benefit from diversified basket of equities of event-driven opportunities.
Funds and its long-term strategy achieved average annual return and cumulative returns superior to S&P 500 benchmark.
SML Capital Managed Risk Fund was "all-weather" absolute return, market neutral "overlay" portfolio designed to profit and protect invested capital in bear, bull, flat and volatile markets.
Fund hedged against cyclical draw-downs and macro tail risk.
Oversaw trading, investment allocation and portfolio risk management for fund and its investors.
Created repeatable, transparent, proprietary trading process producing consistent alpha returns.
Fund achieved average annual returns to investors of +14.22% net of all fees since inception.
01/2005 to 05/2008
CEO and CoComflix Studios – City, STATE,
Digital vertical media start-up.
Comflix Studios, through its distribution platform Splastk, is fully integrated vertical media firm focused on creation and monetization of comic book, graphic novel, film, and television intellectual property.
Built, created, and scaled of #1 ad-supported online destination for motion comic with 40+ million monthly unique visitors in United States per ComScore.
Managed acquisition, development, and production of original, licensed, and branded content tied directly to client brand strategies surpassing RIO goals through multi-platform campaigns reaching targeted demo/audiences.
Multi-platform content producer, team leader with deep experience in digital, social media, and entertainment experience.
Procured and implemented content-driven brand marketing campaigns for major motion picture studios and television networks.
Developed strategic direction and vision for company to create clear path to success for all employees.
Devised strategic improvements to resolve issues and spearhead necessary operational updates.
Determined revenue and profit impacts of market strategies and led business direction toward profitable channels.
Education
Expected in 05/1989
Bachelor of Arts: Political Science Tufts University - Medford, MA GPA:
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