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Chief Marketing Analyst - Utah & Nevada Resume Example

Resume Score: 90%

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CHIEF MARKETING ANALYST - UTAH & NEVADA
Executive Profile

Detail driven marketing director with 18+ years of experience. A tech-savvy approach from concept all the way through to implementation. Accomplished in managing multiple projects, teams and critical deadlines. Skilled in clear communication, time-management and results. An experienced leader that is personable and flexible, yet not afraid to pragmatically analyze people, processes and performance to ensure that goals are achieved.

Skill Highlights
  • Accelerated Results
  • Product development, marketing & expansion
  • Benchmarking analysis
  • Go-to-market strategy development
  • Cloud software integration
  • SEO, SMM & email marketing
  • Brand optimization
  • Adobe CS, Excel, CRM
  • Budgeting proficiency
  • Time-management skilled
  • Staff development & motivation
  • Cross-functional team leadership
  • Public Relations
  • Negotiations / Conflict resolution
  • Innovative
  • Entrepreneurial
  • Reflective listening
  • Award winning photographer western U.S., 15+ years
  • Printing & design
Professional Experience
Chief Marketing Analyst - Utah & NevadaJan 2011 to Jan 2014
Capture Studio - Salt Lake City, UT

  • Developed a complex automation software (Harmony) for high volume processes and multiple moving parts, achieving an over 50% increase in overall company efficiency.
  • Analyzed KPI performances of all marketing programs and for multiple audiences, determining the USP's for these programs and audiences; resulting in new streams of revenue.
  • Conducted strategic competitive analysis for the market as a whole to implement a working business plan and to institute key financial projections. Continued company and departmental benchmarking efforts to gain insight into the current strengths and weaknesses of competitors.
  • Documented sales and marketing process flows, developing concepts and streamlining the execution of departmental projects.
  • Assisted the CFO in the preparation of all financial projections, including clear recommendations for possible course correction, asset management, profit increase and overall supply chain optimization.
  • Coordinated the design and publication of presentation, training and marketing materials, both digital & print.
  • Promoted brand awareness through SEO optimization, attractive web design and social media channels.
  • Managed new product and content releases.
  • Strengthened relationships with staff, vendors and customers in a heavily cross-functional, fast paced environment.
Owner / Director of MarketingJan 2009 to Oct 2013
Bride And Groom Marketing dba TheBrideAndGroom.com - Salt Lake City, UT
  • Performed quantitative market-trend analysis to gain clarity into its current temperature, identifying the possibilities of creating our own USP's and determining feasibility of market entrance.
  • Introduced the idea, then directed the implementation of a highly-effective CRM platform built directly into TheBrideandGroom.com website, providing effective management analytic reporting to all email/social media campaigns and across all channels, from lead to close.
  • Integrated the marketing efforts of the Bridal Extravaganza shows and Bride and Groom Marketing, broadening brand cohesion while greatly reducing expenditures.
  • Effectively recruited, trained, developed & motivated staff both in-house and through outsourcing.
  • Evaluated the ongoing assessments of ROTI's, ROI's, P&L's and other key success indicators, then acted in accordance.
  • Achieved exponential revenue growth through product improvements and innovative vendor and customer engagement programs. Captured 30% of the market-share locally within 2 years.
  • Oversaw development, project management, policy creation and all other company operations from conception to the eventual sale of the business.
Owner / Event Marketing SpecialistMay 2006 to Jul 2013
Bridal Extravaganza Shows - Salt Lake City, UT
  • Analyzed current position in the marketplace and quickly identified growth opportunities.
  • Correctly diagnosed current problems, creating immediate and long-term solutions to those problems.
  • Recruited, hired and developed highly-effective teams, delegating clear responsibilities and deadlines, yet encouraging innovative input from teams and individuals.
  • Developed and directed strategic planning for the launch of new marketing campaigns that resulted in 200% growth in 10 months.
  • Negotiated new cost-reducing contracts with event venues, billboard and print advertisers, television and radio outlets.
  • Formed strategic partnerships through trade, co-oping and like-minded businesses resulting in cost reductions of 40% per event in some cases.
  • Introduced many new industry firsts, from grass roots efforts through to online marketing strategies.
  • Grew the Bridal Extravaganza from one show to nine shows, becoming the #1 producer of wedding related shows in the state of Utah.
  • Formed strong B2B relationships, spearheading the first and only $100,000 dream wedding giveaway, partnering with many wedding related vendors, local professionals and media outlets. Resulted in both immediate and sustained cross-marketing, brand awareness, attendance and one very lucky engaged couple!
  • Mediated the eventual sale of the Bridal Extravaganza shows, consulting and mentoring the new owners.
Marketing Communications Manager - retail divisionFeb 1995 to Jul 1997
Utah Jazz - Salt, UT
  • Responsible for the successful marketing of 11 Pro Image retail locations.
  • Assisted in opening new retail locations, recommending updates in design to maximize POS potential.
  • Managed team of 15-20 professionals
  • Worked cross-functionally and consulted with the purchasing and sales teams to achieve set goals.
  • Launched a mobile retail store concept (Jazz on Wheels) to increase sales and enhance presence at community events.
  • Helped develop and direct the roll-out of the new Jazz colors and logo design, the first such change in team history.
  • Managed effective product marketing and pricing strategies, reducing the surplus of the "outgoing" colors and logo, while increasing awareness and sales on new designs.
  • Photographed, designed, produced and negotiated the bulk printing of marketing materials in the retail division of operations.
Accomplishments

CAPTURE STUDIO

Established more than 30 new accounts in one year, resulting in a $1M increase in revenues.

Introduced marketing strategies that grew number of customers by 300% in 6 month period.

Streamlined equipment and other operational costs by 68% through quantitative analysis in 18 month period.

Designed, developed and implemented the creation of Harmony database software; 8 months ahead of projected completion date and nearly 40% under budget.

SWENSEN PHOTOGRAPHY

Started and grew a successful photography business over a 10+ year period, increasing sales each year to quickly rise into the top 5 in the region.

Developed innovative automated editing software (iFF), receiving a provisional patent and cutting editing times by over 55%. This one innovation was responsible for $200,000+ in savings over a 4 year span.

Asked to speak and train at professional photography sanctioned events, successfully building communicative bridges and focusing training efforts to many photographers, each at differing skill levels.

Provided photography skills and service to multiple adoption agencies, photographing and updating a child's portrait to increase the likelihood of being placed into a home.

Grew in-house printing, mounting & framing to reduce COGS by 80%.

Fuji Masterpiece Award recipient: I.P.P.A

Kodak Award winner: I.P.P.A

Multiple Accolades of Excellence Awards: W.P.P.I International

Served on and led marketing efforts for the Inter-mountain Professional Photographers Association Board of Directors, increasing membership by 70%.

BRIDAL EXTRAVANGANZA SHOWS

Mediated the purchase of the wedding trade-show business, negotiating a fair price, yet reducing the number originally asked for by 35% before closing.

Analyzed, projected and guided all areas of operations management, achieving a consecutive 100% average increase in growth each year.

Set up many cross-promotional trades and contracts with advertising companies, reducing expenses by 20% per event in most cases.

Formed key relationships with conference centers and high-end venues, procuring best pricing and exclusivity contracts, thus strengthening market-share and in becoming the largest wedding trade-show producers in the state.

Orchestrated the first ever $100,000 dream wedding giveaway, resulting in an 18% increase in show awareness within the first 30 days, and show-day attendance by more than 50%.

BRIDE & GROOM MARKETING

Launched as a cross-promotional marketing opportunity to gain ground with vendors, brides, & to enhance and increase exposure and revenue (online presence as well as face to face).

Innovations including but not limited to: Mass email marketing, sales follow through process, design & development of thebrideandgroom.com national site, online registration & database, call center training & outsourcing, all online marketing campaigns, design & conception of all organization print and electronic materials including: logos, brochures, design, production, distribution, brand awareness & growth.

Secured buyers and mediated the sale of B.E. and B&G as a cross-promote companion at a 600% increase from the original purchase price.

UTAH JAZZ

Introduced a new concept of mobile retail stores, increasing sales between 8-10%

Opened the first out-of-state retail location, effectively exceeding sales projections by an average of 20% consistently.

OTHER

Eagle Scout

2 year service mission

Leadership scholarship to Brigham Young University

EQ President over 100 individuals

YM President: guidance to youth

Leader of community group of 400+ individuals

Adoption advocate






Led concept development and organized sales and operations resources.

Education
Bachelor of Science, Business Marketing1996Brigham Young University - Provo, UT, USA

Fuji Masterpiece Award recipient: I.P.P.A

Kodak Award winner: I.P.P.A

Multiple Accolades of Excellence Awards: W.P.P.I International

Certifications: Time Management (Brian Tracy). Negotiations. Communication. PR. BSA Eagle Scout. Steven Covey professional development. Capture Biz Plan

Concentration in

Associations: PPA, IPPA, CPA, WPPI

Leadership Scholarship

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Resume Overview

Companies Worked For:

  • Capture Studio
  • Bride And Groom Marketing dba TheBrideAndGroom.com
  • Bridal Extravaganza Shows
  • Utah Jazz

School Attended

  • Brigham Young University

Job Titles Held:

  • Chief Marketing Analyst - Utah & Nevada
  • Owner / Director of Marketing
  • Owner / Event Marketing Specialist
  • Marketing Communications Manager - retail division

Degrees

  • Bachelor of Science , Business Marketing 1996

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