Detail driven marketing director with 18+ years of experience. A tech-savvy approach from concept all the way through to implementation. Accomplished in managing multiple projects, teams and critical deadlines. Skilled in clear communication, time-management and results. An experienced leader that is personable and flexible, yet not afraid to pragmatically analyze people, processes and performance to ensure that goals are achieved.
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CAPTURE STUDIO
Established more than 30 new accounts in one year, resulting in a $1M increase in revenues.
Introduced marketing strategies that grew number of customers by 300% in 6 month period.
Streamlined equipment and other operational costs by 68% through quantitative analysis in 18 month period.
Designed, developed and implemented the creation of Harmony database software; 8 months ahead of projected completion date and nearly 40% under budget.
SWENSEN PHOTOGRAPHY
Started and grew a successful photography business over a 10+ year period, increasing sales each year to quickly rise into the top 5 in the region.
Developed innovative automated editing software (iFF), receiving a provisional patent and cutting editing times by over 55%. This one innovation was responsible for $200,000+ in savings over a 4 year span.
Asked to speak and train at professional photography sanctioned events, successfully building communicative bridges and focusing training efforts to many photographers, each at differing skill levels.
Provided photography skills and service to multiple adoption agencies, photographing and updating a child's portrait to increase the likelihood of being placed into a home.
Grew in-house printing, mounting & framing to reduce COGS by 80%.
Fuji Masterpiece Award recipient: I.P.P.A
Kodak Award winner: I.P.P.A
Multiple Accolades of Excellence Awards: W.P.P.I International
Served on and led marketing efforts for the Inter-mountain Professional Photographers Association Board of Directors, increasing membership by 70%.
BRIDAL EXTRAVANGANZA SHOWS
Mediated the purchase of the wedding trade-show business, negotiating a fair price, yet reducing the number originally asked for by 35% before closing.
Analyzed, projected and guided all areas of operations management, achieving a consecutive 100% average increase in growth each year.
Set up many cross-promotional trades and contracts with advertising companies, reducing expenses by 20% per event in most cases.
Formed key relationships with conference centers and high-end venues, procuring best pricing and exclusivity contracts, thus strengthening market-share and in becoming the largest wedding trade-show producers in the state.
Orchestrated the first ever $100,000 dream wedding giveaway, resulting in an 18% increase in show awareness within the first 30 days, and show-day attendance by more than 50%.
BRIDE & GROOM MARKETING
Launched as a cross-promotional marketing opportunity to gain ground with vendors, brides, & to enhance and increase exposure and revenue (online presence as well as face to face).
Innovations including but not limited to: Mass email marketing, sales follow through process, design & development of thebrideandgroom.com national site, online registration & database, call center training & outsourcing, all online marketing campaigns, design & conception of all organization print and electronic materials including: logos, brochures, design, production, distribution, brand awareness & growth.
Secured buyers and mediated the sale of B.E. and B&G as a cross-promote companion at a 600% increase from the original purchase price.
UTAH JAZZ
Introduced a new concept of mobile retail stores, increasing sales between 8-10%
Opened the first out-of-state retail location, effectively exceeding sales projections by an average of 20% consistently.
OTHER
Eagle Scout
2 year service mission
Leadership scholarship to Brigham Young University
EQ President over 100 individuals
YM President: guidance to youth
Leader of community group of 400+ individuals
Adoption advocate
Led concept development and organized sales and operations resources.
Fuji Masterpiece Award recipient: I.P.P.A
Kodak Award winner: I.P.P.A
Multiple Accolades of Excellence Awards: W.P.P.I International
Certifications: Time Management (Brian Tracy). Negotiations. Communication. PR. BSA Eagle Scout. Steven Covey professional development. Capture Biz Plan
Concentration in
Associations: PPA, IPPA, CPA, WPPI
Leadership Scholarship
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