CERTIFIED PERSONAL TRAINER AND GROUP FITNESS INSTRUCTOR
Wellness professional, certified personal trainer and group fitness Instructor with formal training not only in health and
fitness but also business development, leadership, marketing and communications. Extensive sales and customer service
experience. Goal oriented and self-motivated with talent in motivating others and takes great pride in developing
customized fitness and nutrition plans to meet individual client goals. Core Qualifications Individual and group fitness programming specialist Excellent sales and communication skills Wellness Coach New customer acquisition Fitness assessments Multi-media marketing Fitness equipment operation Special events planning Weight management expert MS Office Proficient Understanding of human anatomy Relationship building expert Certified ACE Personal Trainer Exceptional multi-tasker AFAA Certified Group Fitness Instructor Organized and efficient Tabata Boot Camp Certified Coach Motivated team player Goal-oriented
Master of Science : Communications - Media Management, 1995Virginia Commonwealth University － Richmond, VA, USACommunications - Media Management Concentration communications, marketing and public relations. Coursework in business management with a focus on
media. Additional coursework in economics and finance.
Bachelor of Arts : Journalism marketing, 1985Radford University － Radford, VA, USAJournalism marketing
Certified Personal Trainer and Group Fitness Instructor March 2013Hermitage Country Club Manakin － Sabot, VA
Developed and implemented training programs to ensure clients reach fitness goals.
Led clients and groups of all ages through personal workouts and skill development training.
Administered fitness assessments.
Counseled clients on proper nutrition and exercise habits.
Wrote fitness articles for publication in club marketing pieces.
Developed and implemented fitness challenges for members to increase club visits and generate excitement.
Encouraged and motivated members to attend group fitness classes.
Participated in club promotions to recruit new members and increase club sales.
Recorded training sessions and maintained package rates for each client.
Contributed to the operation of a clean, friendly and well maintained health club.
Education Specialist April 2011 to November 2012Virginia Society of CPAs － Glen Allen, VA
Facilitated relationship building and marketed online and in-house education programs to accounting professionals working in firms companies, governmental agencies and associations Developed and implement online learning initiatives Created and executed on-going comprehensive sales plan for education programs Analyzed market research as well as member database to target programs and marketing efforts Worked closely with marketing team to create and implement marketing plans Collaborated with Senior Education Manager on new content/course development as well as evaluating new educational training opportunities/providers including group self-study and online CPE Negotiated pricing and contracts with clients, speakers and vendors Coordinated delivery of education programs Oversaw database management and tracking of the in-house and online programs Responsible for in-house and online budget financial tracking in a effort to monitor goal attainment Edited conference and seminar footage for webcast and self-study production.
Sales Assistant May 2006 to April 2011Virginia Society of CPAs － Glen Allen, VA
Developed and maintained excellent working relationship with discussion leaders, vendors, firms, and companies in order to increase sales Created sales proposals for customized CPE training to recruit new clients and retain existing clients Worked with vendors to provide in-house education programs to firms, companies, governmental agencies and associations.
Course administration as needed.
Administrative Coordinator September 2002 to May 2006Richmond Olympiad Gymnasitcs Glen Allen
Managed member database Worked closely with owners to develop targeted marketing plan to maximize membership Coordinated communications and built relationships between competitive gymnastics team staff and parent organization Handled incoming calls from the public, answering program questions and taking registrations.
Member - Indoor Cycling Association
Member - Idea Health and Fitness Association
Member - PT On The Net