Senior marketing executive experienced in the music, sports and entertainment industry with an ability to build market presence. Track record of accelerating growth by creating and executing integrated marketing and strategic marketing programs that improved visibility, sales, and account base. Product Development Social Media Marketing Strategic Marketing Planning Multi Media Marketing & Advertising - Print, Broadcast, Web / Internet Leadership/Team Building Brand Image Development & Management Promotions & PR Management Vendor & Sponsor Negotiations Market Research & Competitive Analysis
Successfully developed products from the ground up to produce substantial revenue growth.
Launched successful marketing initiatives for new clothing lines with first year sales ranging between $1.8 M - $15M in sales
Collaborated and worked with record labels in accomplishing sales of over 100 M album and singles sold
Expert management capabilities include strategic planning, P& L accountability, budgeting and supervision.
Forged innovative partnerships with businesses, sports & music agents through joint-development alliances.
Highly profit-oriented; committed to increasing efficiency, and maximizing the contributions of each employee.
A record of success managing advertisement agencies, sports and music agents to achieve record success with marketing initiatives.
Achieving $10 M in retail sales for Artist ? rapper T.I's Akoo Brand during first year of business
Accountable for securing radio play and exposure for all Interscope artist including JadaKiss, Eminem Gwen Stefani 50 cent
Critical part the successful album sales of co-venture labels such as Ruff Ryder Ent. Shady Records , Aftermath Records & developing new artist/ label TDE & Kendrick Lamar
Instrumental in the album sales of various Interscope Records artist such as Dr. Dre,BEP ( Black Eyes Peas / Wil. I. AM , Fergie )
Created new revenue streams through co branding opportunities with other Lifestyle Brands.
Planned and implemented marketing and promotional strategies for artists and joint ventures to increase sales.
Increased airplay of Arista artists by creating relationships with Regional Directors of Promotion in each market.
Proposed various actions which lead to improving the health and profitability of the company.
Orchestrated domestic and international promotional radio tours for artists.
Conducted Sales research with retail outlets.
Maintained quarterly departmental budgets, financial statements, and a staff of 20 people.
Developed effective strategic marketing plans that contributed to platinum sales of all Interscope Records Artist
A&R Consulting : Effectively connecting writers and producers with artist and labels
advertising, branding / marketing, budgeting, budgets, business solutions, competitive, consultant, creativity, Creative Director, , communications, edge, event planning, fashion, financial statements, leadership, Design ,Director, marketing analysis ,operation management, marketing plans, marketing strategies, marketing, retail marketing , market development, negotiating, multi media, product development, producing, profit, Promotion, public relations, quality control, radio, research, retail, selling, sales, sales plans, strategic, strategic marketing, social media marketing ,strategic planning, , supervision, trends, websites, event planning ,
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
Job Titles Held: