Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Driven marketing executive with 25 years experience with Fortune 100 firms. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Dedicated Manager with 30 years in marketing management, advertising and public relations. Areas of expertise include content development and brand management.
Skills
Social media engagement
Budget development and management
Creative and innovative
Internet Strategy
SEO/SEM
Digital marketing
Social commerce
Market research
Exceptional copywriter
Accomplished manager
Promotional sales events
Market and competitive analysis
Work History
02/2014 to 10/2017CEO/ Limited PartnerLegacy Village Of Thomasville | Thomasville, GA,
Initiated two key partnerships which resulted in 54% revenue growth.
Verified data integrity and accuracy.
Performed initial client assessment and analysis to begin research process.
Created boardroom and courtroom multimedia presentations including video and text- sync’d depositions for enhanced understanding.
Responded to customer requests via telephone and email and effectively answered questions and inquiries.
Implemented marketing strategies which resulted in 12% growth of customer base.
01/2015 to 06/2017Director of Sales and MarketingMorgans Hotel Group Co. | Beverly Hills, CA,
Implemented marketing strategies which resulted in 200% growth of customer base.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Developed insights on marketing campaigns to assess performance against goals.
Considered business demands and customer preferences when developing pricing structures and marketing plans.
Increased on line training sales and exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Led solution selling strategy initiatives to maximize sales of on-line retail outlets
01/2014 to 06/2016Senior Vice President of SalesProchoiceadz.com | City, STATE,
Directed and coordinated marketing activities and policies to promote products and services
Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization
Initiated market research studies and analyzed findings
Consulted with buying personnel to determine projected demand for products and services
Completed quarterly forecasting and monthly financial reviews
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
Coordinated and participated in promotional activities and trade shows
Analyzed third-party data and investigated new growth opportunities
Collaborated with developers, advertisers and production managers to market products and services
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities
Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents
Analyzed usage patterns to understand ways in which customers used company products and services
Directed product development using in-depth knowledge of vendor landscape and industry insight
Developed and implemented campaigns for email, online advertising, search engines and direct mail
Defined and tracked campaign effectiveness and adjusted strategies accordingly
01/2014 to 06/2019Sr.VP Business DevelopmentPro Choice Adz- CBD Worldwide Distributors | City, STATE,
Limited Partner and Senior VP of business development. Responsible for all aspects of Marketing and
and Marketing management. Trained and recruited individuals on the development of investing into
the CBD arena.
Assessed, optimized and elevated operations to target current and expected demands
Extended existing customer relationships through extensive communication and tried-and-true marketing strategies
Interacted with prospects and customers at various events, including trade shows, seminars and workshops
Established, enforced and updated policies keeping business agile and responsive to changing market conditions
Coordinated, led and executed brand training presentations for trade or trend shows and new partners to generate and drive product awareness and sales
Mentored newly hired employees by explaining tactics for building sales pipelines
Strengthened product branding initiatives and coordinated effective marketing campaigns
Identified new markets for penetration by carefully researching potential customers' buying habits
Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines
Conducted in-depth research on competitor trends, products and services
Improved productivity initiatives, coordinating itinerary and scheduling appointments
Education
Expected in 1967High School Diploma | Bogan High School, Chicago, IL, GPA:
Expected in | Southern Illinois University Edwardsville, Edwardsville, ILGPA:
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