15 years of digital marketing experience, managing and developing internal client services teams, building revenue generating digital media solutions for clients, utilizing relationships with affiliates and agencies to drive business goals. Agency marketing experience negotiating and driving marketing plans for advertisers from front end lead generation through back end product fulfillment. Expert in broad scope of digital marketing channels including email marketing, social media, display ads, data management, lead generation, and search marketing, pay per call, and call transfers Outstanding presentation, communication and leadership skills. High-energy, results-oriented individual in a highly entrepreneurial business environment. A dynamic team player focused on the vision of the organization, who develops and executes high level marketing strategies, negotiates and facilitates new business partnerships, and designs aggressive marketing plans to meet and exceed revenue and profitability goals.
- Business development
- Business analysis
- Relationship building
- Client service
- Staff management
- Contract Management
- Financial management
- Coaching and mentoring
- Strategic planning
- Project management skills
- Troubleshooting expert
- Complaint resolution
- Self-motivated
- Works well independently
- Strong team player
City, STATE, 03/2012 - Current
- Created, developed, and directed business plan for launch of a startup Digital Marketing company.
- We strengthened the company's business revenues and profits by implementation of new digital marketing tools and strategies to facilitate multiple marketing channels for various clients.
- We built and developed new client relationships with advertisers and publishers to drive the company's financials to new heights.
- Lead and coach a remote team of subject matter experts in multiple digital marketing channels and manage external marketing agencies to drive positive marketing results for clients.
- Identified and capitalized on short- and long-term revenue generation opportunities to maximize bottom-line profitability.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
City, STATE, 08/2009 - 03/2012
- Oversaw and managed entire email marketing production for a $10 million dollar a year email marketing company.
- In charge of creative, scheduling, and reporting for all email deployment campaigns.
- Increased amount of client base to drive up revenue and profitability.
- Owned and operated an 85 seat call center generating leads and enrollments for multiple products and services.
- Worked on sourcing quality lead generation providers for agents to reach and maintain a successful measure of performance on each calling campaign.
- Tracked and monitored revenue, cost, and profit of each marketing project and overall business revenues and profits for company.
- Managed creative, technology, and sales teams to grow the business.
City, STATE, 06/2008 - 08/2009
- Built a highly successful Lead Generation department that utilized several digital marketing channels to bring in new revenue streams.
- Hired, trained, and managed sales team built of account executives and account managers.
- On the senior executive leadership team that drove strategic initiatives, new business plans, and the direction of the company.
- Led sales team performance that resulted in 40% month over month revenue and profit growth.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Tracked key metrics and developed spreadsheets and data models.
- Wrote engaging and successful marketing, advertising and website copy.
City, STATE, 04/2005 - 06/2008
- Hired as an account executive and promoted to assistant sales manager in first year.
- Trained and coached all new team members on company's internal marketing platform and business objectives/ practices.
- Managed the company's highest revenue grossing accounts ranging from $1 Million-$3 Million a month in revenue.
- Managed and coached account executives to grow accounts and drive increase revenues and profits for the sales team.
- Trained approximately 8 new sales associates.
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Developed and managed strong and growing pipelines of prospective small business customers.
- Attained deep and thorough knowledge of company's products and solutions to help accomplish mutual success and partnership between buyer and seller.
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School Attended
- Clemson University
Job Titles Held:
- CEO and Owner
- Managing Partner, Chief Marketing Officer
- Director of Lead Generation/ Affiliate Marketing
- Assistant Sales Manager/ Account Executive
Degrees
- B.S
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