Business & Marketing Operations Manager Resume Example
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BUSINESS & MARKETING OPERATIONS MANAGER
Summary
Marketing Manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation.
Highlights
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Accomplishments
Increased client's web traffic by [Number]% by improving and optimizing web content.
Increased page views by [Number]% in just [Number] months by [Action].
Conceptualized and launched the [Campaign name] marketing campaign, which led to a [Number]% increase in sales.
Grew a targeted newsletter subscriber list from [Number] to [Number] members in just [Number] months.
Promoted from [Job Title] to [Job Title] after [Number] months of employment.
Experience
Business & Marketing Operations Manager
November 2013 to January 2016Point B - Dallas , TX
November 2013 to January 2016Point B - Dallas , TX
- Meet with Executive Management to discuss client milestones, industry trends and establish quarterly sales objectives
- Research market trends, attend network functions and establish key industry relations to keep strategies competitive
- Conceptualize marketing campaigns and sales promotions tailored to specific audiences and business verticals
- Lead creative meetings with Brand Managers to discuss sales goals, review budgets and define category ad-plans
- Oversee Vendor and Merchant relations to centralize communications, manage funds and execute marketing plans
- Produce initial marketing verbiage and concept designs of all collateral for the team to review before finalizing
- Strategize with internal and 3rd party creative agencies on the final design of all print and digital collateral
- Work with Legal to ensure compliance of advertising guidelines and brand consistency for all marketing materials
- Ensure timely execution of all promotional activities within web, social media, retail and special event sectors
- Monitor sales KPIs, online analytics, e-mail clicks and marketing budgets to gauge each campaign's effectiveness
- Root cause sales-drops and poor-performing promotion strategies to assess and implement corrective actions
- Streamline job descriptions, process manuals and host trainings to increase productivity and job proficiency.
Brand Manager (AMD Product Champion)
June 2013 to November 2013Branch Metrics - Dallas , TX
June 2013 to November 2013Branch Metrics - Dallas , TX
- Coordinate with brand partner (AMD) on new product launch specifications, sales goals and marketing initiatives
- Cultivate strategic vendor relationships to develop cross-promotion opportunities and maximize coop funds
- Develop quarterly marketing plans to outline activities, time frames, cost and an ROI forecast within the budget
- Negotiate product exposure and pricing on the web, retail space, e-mail blasts, and special events
- Work with Design teams to conceptualize and proof all marketing materials, web art and retail or event signage
- Oversee the logistics, staffing, booth layout, collateral design, and signage for tradeshows/special events
- Monitor sales, social media traffic, online analytics and retail footprint to gauge each campaign's success
- Generate campaign-summary reports with metrics on sales, online analytics and retail-traffic for partner review.
Marketing Operations Director
June 2010 to May 2013Events By La Vie - City , STATE
June 2010 to May 2013Events By La Vie - City , STATE
- Innovate new advertising services and event concepts to promote client products and engage their audience
- Liaison between clients and internal staff to source campaign expectations and conceptualize plans with the team
- Establish go-to-market strategies such as brand messaging, advertising vehicles, retail placement and tradeshows
- Lead creative team meetings to conceptualize collateral design, social media campaigns and event operations
- Generate proposals, contractual agreements and oversee negotiations with clients and 3rd party vendors
- Proof communications within marketing collateral, e-blasts, web content, social media posts and newsletters
- Oversee the team's execution of all campaigns, digital advertisements, in-store demos and event productions
- Analyze performance metric-reports (i.e. sales, analytics, retail traffic) to gauge results and optimize campaigns Develop post-mortem campaign reports for clients outlining activities, costs, ROIs and an executive summary.
Marketing & Events Manager
February 2008 to June 2010Events By La Vie - City , STATE
February 2008 to June 2010Events By La Vie - City , STATE
- Meets weekly with department leaders to discuss past projects and sync up on new initiatives
- Prepare project reports listing all forecasted expenses for staff, materials, marketing activities and city documents
- Research and attain required licenses, event permits and insurances to successfully launch campaigns/productions
- Generates product and event awareness via e-blasts, social media, blogs, promos, press and media relations
- Develop concept renderings/ floor-plans for event layouts or booth designs to present to clients before production
- Creates training guides, custom menu items and talking-point scripts to ensure staff is prepared for all event services
- Collaborates with staff manager to dictate workforce criteria, interview process/tests and finalize onboard decision
- Train staff (in English and/or Spanish) on client products, key benefits, etiquette, sales techniques and rebuttals
- Manage 3rd Party vendors, negotiate pricing and organize deliveries, setups, breakdowns and pickups
- Coordinates and manages events, catering operations, tradeshow activations and all marketing productions
- Produce metric reports such as online-analytics, e-mail clicks/behavior, in-store traffic, and event ticket sales.
Education
Bachelor of Science : Business Administration, 2016University of Phoenix - City, State, USA
Concentration in Marketing
Associate of Science : Computer Science, 2004Florida Career College - City, State, USA
Computer Engineering
Florida International University - City, State, USA
Lean & Six-Sigma Certification
Certifications
Comptia Network +
Comptia A+ PC Technician
New Horizons Miami, FL
SharePoint Foundation L1
SharePoint Foundation L2
SharePoint Designer L1
SharePoint Designer L1
SharePoint Workflows with MS Designer 2013
Languages
English - Speak, read and write proficiently
Spanish - Speak, read and write proficiently
Italian - Speak proficiently
Skills
Charismatic
Articulate
Organized
Analytical
Team player
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Resume Overview
School Attended
- University of Phoenix
- Florida Career College
- Florida International University
Job Titles Held:
- Business & Marketing Operations Manager
- Brand Manager (AMD Product Champion)
- Marketing Operations Director
- Marketing & Events Manager
Degrees
- Bachelor of Science : Business Administration , 2016
Associate of Science : Computer Science , 2004
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