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Business & Marketing Operations Manager Resume Example

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BUSINESS & MARKETING OPERATIONS MANAGER
Summary

Marketing Manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation.


Highlights
  • New customer acquisition
  • Brand development
  • Stakeholder relations
  • Multi-media marketing
  • CRM understanding
  • Trade shows
  • Account management
  • Prospecting
  • Brand recognition optimization
  • Google analytics
  • Knowledge of market trends
  • Copy editing
  • Affiliate management
  • Direct mail campaigns
  • Special events planning
  • Adobe Illustrator
  • Articulate public speaker
  • MS Office
  • Fluent in English, Spanish & Italian
  • Skilled negotiator
Accomplishments

Increased client's web traffic by [Number]% by improving and optimizing web content.

Increased page views by [Number]% in just [Number] months by [Action].

Conceptualized and launched the [Campaign name] marketing campaign, which led to a [Number]% increase in sales.

Grew a targeted newsletter subscriber list from [Number] to [Number] members in just [Number] months.

Promoted from [Job Title] to [Job Title] after [Number] months of employment.



Experience
Business & Marketing Operations Manager
November 2013 to January 2016Systemax, Inc - Miami, FL
  • Meet with Executive Management to discuss client milestones, industry trends and establish quarterly sales objectives
  • Research market trends, attend network functions and establish key industry relations to keep strategies competitive
  • Conceptualize marketing campaigns and sales promotions tailored to specific audiences and business verticals
  • Lead creative meetings with Brand Managers to discuss sales goals, review budgets and define category ad-plans
  • Oversee Vendor and Merchant relations to centralize communications, manage funds and execute marketing plans
  • Produce initial marketing verbiage and concept designs of all collateral for the team to review before finalizing
  • Strategize with internal and 3rd party creative agencies on the final design of all print and digital collateral
  • Work with Legal to ensure compliance of advertising guidelines and brand consistency for all marketing materials
  • Ensure timely execution of all promotional activities within web, social media, retail and special event sectors
  • Monitor sales KPIs, online analytics, e-mail clicks and marketing budgets to gauge each campaign's effectiveness
  • Root cause sales-drops and poor-performing promotion strategies to assess and implement corrective actions
  • Streamline job descriptions, process manuals and host trainings to increase productivity and job proficiency.
Brand Manager (AMD Product Champion)
June 2013 to November 2013SysteMax - Miami, Fl
  • Coordinate with brand partner (AMD) on new product launch specifications, sales goals and marketing initiatives
  • Cultivate strategic vendor relationships to develop cross-promotion opportunities and maximize coop funds
  • Develop quarterly marketing plans to outline activities, time frames, cost and an ROI forecast within the budget
  • Negotiate product exposure and pricing on the web, retail space, e-mail blasts, and special events
  • Work with Design teams to conceptualize and proof all marketing materials, web art and retail or event signage
  • Oversee the logistics, staffing, booth layout, collateral design, and signage for tradeshows/special events
  • Monitor sales, social media traffic, online analytics and retail footprint to gauge each campaign's success
  • Generate campaign-summary reports with metrics on sales, online analytics and retail-traffic for partner review.
Marketing Operations Director
June 2010 to May 2013Events by La Vie - Miami, FL
  • Innovate new advertising services and event concepts to promote client products and engage their audience
  • Liaison between clients and internal staff to source campaign expectations and conceptualize plans with the team
  • Establish go-to-market strategies such as brand messaging, advertising vehicles, retail placement and tradeshows
  • Lead creative team meetings to conceptualize collateral design, social media campaigns and event operations
  • Generate proposals, contractual agreements and oversee negotiations with clients and 3rd party vendors
  • Proof communications within marketing collateral, e-blasts, web content, social media posts and newsletters
  • Oversee the team's execution of all campaigns, digital advertisements, in-store demos and event productions
  • Analyze performance metric-reports (i.e. sales, analytics, retail traffic) to gauge results and optimize campaigns Develop post-mortem campaign reports for clients outlining activities, costs, ROIs and an executive summary.
Marketing & Events Manager
February 2008 to June 2010Events by La Vie - Miami, FL
  • Meets weekly with department leaders to discuss past projects and sync up on new initiatives
  • Prepare project reports listing all forecasted expenses for staff, materials, marketing activities and city documents
  • Research and attain required licenses, event permits and insurances to successfully launch campaigns/productions
  • Generates product and event awareness via e-blasts, social media, blogs, promos, press and media relations
  • Develop concept renderings/ floor-plans for event layouts or booth designs to present to clients before production
  • Creates training guides, custom menu items and talking-point scripts to ensure staff is prepared for all event services
  • Collaborates with staff manager to dictate workforce criteria, interview process/tests and finalize onboard decision
  • Train staff (in English and/or Spanish) on client products, key benefits, etiquette, sales techniques and rebuttals
  • Manage 3rd Party vendors, negotiate pricing and organize deliveries, setups, breakdowns and pickups
  • Coordinates and manages events, catering operations, tradeshow activations and all marketing productions
  • Produce metric reports such as online-analytics, e-mail clicks/behavior, in-store traffic, and event ticket sales.
Education
Bachelor of Science : Business Administration, 2016University of Phoenix - Miami, FL, USA

Concentration in Marketing

Associate of Science : Computer Science, 2004Florida Career College - Miami, FL, USA

Computer Engineering

Florida International University - Miami, FL, USA

Lean & Six-Sigma Certification

Certifications

Comptia Network +

Comptia A+ PC Technician


New Horizons Miami, FL

SharePoint Foundation L1

SharePoint Foundation L2

SharePoint Designer L1

SharePoint Designer L1

SharePoint Workflows with MS Designer 2013

Languages

English - Speak, read and write proficiently

Spanish - Speak, read and write proficiently

Italian - Speak proficiently

Skills

Charismatic

Articulate

Organized

Analytical

Team player

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Resume Overview

Companies Worked For:

  • Systemax, Inc
  • SysteMax
  • Events by La Vie

School Attended

  • University of Phoenix
  • Florida Career College
  • Florida International University

Job Titles Held:

  • Business & Marketing Operations Manager
  • Brand Manager (AMD Product Champion)
  • Marketing Operations Director
  • Marketing & Events Manager

Degrees

  • Bachelor of Science : Business Administration , 2016
    Associate of Science : Computer Science , 2004

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