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Business Development Officer Resume Example

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BUSINESS DEVELOPMENT OFFICER
Summary
Energetic marketing professional with 15 years of solid experience in sales and marketing for various industries on both sales and marketing sides to include sponsorships, event marketing, digital, outdoor, and broadcast media.
Highlights
  • Brand development
  • Multi-media marketing
  • Trade shows
  • Account management
  • Copyediting
  • Skilled negotiator
  • New customer acquisition
  • Prospecting
  • Google analytics
  • Affiliate management
Accomplishments
Promoted from Account Executive at Clear Channel Radio to General Manager at Clear Channel Airports after only two years of employment.
Ranked as a top performer during my first year of service at RBFCU, averaging 150% above membership sales quota in 2014.
Boosted sales at Paseo del Rio by 50% by increasing sales in event sponsorships in less than 12 months.
Launched the San Antonio Edition of Builder Architect Magazine and published successfully for 18 months during a recession.
Experience
Randolph-Brooks Federal Credit Union June 2014 to Current Business Development Officer
San Antonio, TX
  • Expand credit union membership by establishing corporate alliances through community event sponsorships.
  • Oversee and execute marketing sponsorships: signage, collateral, promotional.
  • Promote credit union's involvement through multiple channels: social media, military event sponsorships, business, corporate events (Chambers of Commerce), corporate giving, advertising, memberships, etc.
  • Support six branches' marketing requests ranging from promotional materials to event and media buy negotiation and evaluations.
  • Liaison between client side and internal branch staff to fulfill marketing objectives.
  • Analyze sponsorship and donation requests to determine ROI.
Paseo del Rio/River Walk Association February 2011 to June 2014 Sales & Marketing Director
San Antonio, TX
  • Designed, initiated, and executed multifaceted event-marketing campaigns across multiple media channels to include broadcast, print, direct response, social and digital media and corporate sponsorships on both sales and marketing capacities.
  • Increased revenues by 75% on media and non-traditional sponsorship opportunities.
  • Plan, coordinate, and manage magazine advertising sales/marketing/distribution, website advertising and promotional efforts, sponsorship sales, managing sales and marketing budgets for all media channels and event marketing.
  • Collaborate with advertising agencies to ensure accuracy and timely execution on marketing campaigns.
  • Liaison to advertising agencies, public relations firms, designers, and vendors to ensure alignment with deadlines, print guidelines and creative direction.
  • Coordinated communication projects with peers, Board of Directors, PDRA members, vendors, as well as with executive management to seek approval to proceed through each phase of all projects.
  • Prospect opportunities and drove optimal performance toward media, membership, and sponsorship sales objectives in a timely and professional manner.
Pulte Group February 2010 to December 2010 Director of Marketing
San Antonio, TX
  • Developed and executed marketing plans for three distinctive brands across multiple channels including, but not limited to mass media (print, broadcast, out-of-home), direct, and interactive channels to ensure effective return on investment and greater market-share.
  • Reorganized and facilitate execution of new marketing processes (for entire division), in addition to enhancing current processes to accommodate 50+ internal clients.
  • Support to 20+ sales offices by planning and executing monthly sales events for each brand on time and within budget.
  • Acted as subject-matter expert for internal data systems to include email delivery system, Seibel/CRM, as well as, other requiring above-average Microsoft-Office skills.
  • Planned, designed, and coordinated production for all three brands across multiple media channels (print, broadcast, out-of-home, interactive) to align with corporate brand standards.
  • Designed, implemented, and managed media budget for three distinct brands to meet and/or exceed marketing return-on-investment and/or return-on-objective.
  • Conducted weekly marketing meetings to communicate marketing strategies to sales staff. 
Builder/Architect Magazine- Sunshine Media May 2008 to Current Publisher
Scottsdale, AZ
  • Produced a local, monthly print and online publication focusing on the building/design industry from concept development through implementation within the San Antonio and surrounding area.
  • Supervised all aspects of publication to include: developing story ideas, writing/editing articles, conducting interviews, social media, advertising sales, photography (creative direction), strategic and marketing planning, and public/community relations, identifying profitable opportunities, and supervising contract staff.
  • Supported advertising agency partners to ensure budget, branding, and design objectives.
  • Assisted clients with the development of marketing planning to ensure effective return-on-investment.
  • Reversed negative sales trend by generating new business opportunities through local advertising placement involving extensive prospecting, prequalification, and closing strategies.
Clear Channel Airports November 2002 to April 2008 General Manager
San Antonio, TX
  • Developed and managed all aspects of Airport Advertising division for Clear Channel Airport division to attain annual sales goals through new business development as well as growing existing client base.
  • Executed market development initiatives as directed by Clear Channel Corporate.
  • Collaborated with agency resources to ensure goals/objectives were met on time and within budget.
  • Implemented additional display advertising opportunities resulting in a 20% revenue increase.
  • Realigned pricing structure, reorganized process and procedures to minimize expenses, trained and hired inside and outside sales, and operations staff.
  • Managed all business development efforts: local, regional, and national sales into 15 large airports, local sponsorships, convention sales, and COSA/Department of Aviation inventory.
  • Grew and maintained business alliances with the local business community, COSA, SACVB, Tourism/Hospitality Associations, vendor relationships, and ad agencies within the San Antonio, Houston, and the Rio Grande Valley.
Education
St. Mary's University December 2000 Master of Arts: Communication Studies; Public Relations Communication Studies; Public Relations
University of the Incarnate Word December 1997 Bachelor of Arts: Communication Arts Journalism Communication Arts Journalism
July 2013 Certified Tourism Ambassador;
June 2008 Real Estate Sales Agent, San Antonio Board of Realtors
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Resume Overview

Companies Worked For:

  • Randolph-Brooks Federal Credit Union
  • Paseo del Rio/River Walk Association
  • Pulte Group
  • Builder/Architect Magazine- Sunshine Media
  • Clear Channel Airports

School Attended

  • St. Mary's University
  • University of the Incarnate Word

Job Titles Held:

  • Business Development Officer
  • Sales & Marketing Director
  • Director of Marketing
  • Publisher
  • General Manager

Degrees

  • Master of Arts : Communication Studies; Public Relations
    Bachelor of Arts : Communication Arts Journalism
    Certified Tourism Ambassador;
    Real Estate Sales Agent, San Antonio Board of Realtors

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