Energetic marketing professional with 15 years of solid experience in sales and marketing for various industries on both sales and marketing sides to include sponsorships, event marketing, digital, outdoor, and broadcast media.
New customer acquisition
Promoted from Account Executive at Clear Channel Radio to General Manager at Clear Channel Airports after only two years of employment.
Ranked as a top performer during my first year of service at RBFCU, averaging 150% above membership sales quota in 2014.
Boosted sales at Paseo del Rio by 50% by increasing sales in event sponsorships in less than 12 months.
Launched the San Antonio Edition of Builder Architect Magazine and published successfully for 18 months during a recession.
Randolph-Brooks Federal Credit UnionJune 2014 to CurrentBusiness Development Officer San Antonio, TX
Expand credit union membership by establishing corporate alliances through community event sponsorships.
Oversee and execute marketing sponsorships: signage, collateral, promotional.
Promote credit union's involvement through multiple channels: social media, military event sponsorships, business, corporate events (Chambers of Commerce), corporate giving, advertising, memberships, etc.
Support six branches' marketing requests ranging from promotional materials to event and media buy negotiation and evaluations.
Liaison between client side and internal branch staff to fulfill marketing objectives.
Analyze sponsorship and donation requests to determine ROI.
Paseo del Rio/River Walk AssociationFebruary 2011 to June 2014Sales & Marketing Director San Antonio, TX
Designed, initiated, and executed multifaceted event-marketing campaigns across multiple media channels to include broadcast, print, direct response, social and digital media and corporate sponsorships on both sales and marketing capacities.
Increased revenues by 75% on media and non-traditional sponsorship opportunities.
Plan, coordinate, and manage magazine advertising sales/marketing/distribution, website advertising and promotional efforts, sponsorship sales, managing sales and marketing budgets for all media channels and event marketing.
Collaborate with advertising agencies to ensure accuracy and timely execution on marketing campaigns.
Liaison to advertising agencies, public relations firms, designers, and vendors to ensure alignment with deadlines, print guidelines and creative direction.
Coordinated communication projects with peers, Board of Directors, PDRA members, vendors, as well as with executive management to seek approval to proceed through each phase of all projects.
Prospect opportunities and drove optimal performance toward media, membership, and sponsorship sales objectives in a timely and professional manner.
Pulte GroupFebruary 2010 to December 2010Director of Marketing San Antonio, TX
Developed and executed marketing plans for three distinctive brands across multiple channels including, but not limited to mass media (print, broadcast, out-of-home), direct, and interactive channels to ensure effective return on investment and greater market-share.
Reorganized and facilitate execution of new marketing processes (for entire division), in addition to enhancing current processes to accommodate 50+ internal clients.
Support to 20+ sales offices by planning and executing monthly sales events for each brand on time and within budget.
Acted as subject-matter expert for internal data systems to include email delivery system, Seibel/CRM, as well as, other requiring above-average Microsoft-Office skills.
Planned, designed, and coordinated production for all three brands across multiple media channels (print, broadcast, out-of-home, interactive) to align with corporate brand standards.
Designed, implemented, and managed media budget for three distinct brands to meet and/or exceed marketing return-on-investment and/or return-on-objective.
Conducted weekly marketing meetings to communicate marketing strategies to sales staff.
Builder/Architect Magazine- Sunshine MediaMay 2008 to CurrentPublisher Scottsdale, AZ
Produced a local, monthly print and online publication focusing on the building/design industry from concept development through implementation within the San Antonio and surrounding area.
Supervised all aspects of publication to include: developing story ideas, writing/editing articles, conducting interviews, social media, advertising sales, photography (creative direction), strategic and marketing planning, and public/community relations, identifying profitable opportunities, and supervising contract staff.
Supported advertising agency partners to ensure budget, branding, and design objectives.
Assisted clients with the development of marketing planning to ensure effective return-on-investment.
Reversed negative sales trend by generating new business opportunities through local advertising placement involving extensive prospecting, prequalification, and closing strategies.
Clear Channel AirportsNovember 2002 to April 2008General Manager San Antonio, TX
Developed and managed all aspects of Airport Advertising division for Clear Channel Airport division to attain annual sales goals through new business development as well as growing existing client base.
Executed market development initiatives as directed by Clear Channel Corporate.
Collaborated with agency resources to ensure goals/objectives were met on time and within budget.
Implemented additional display advertising opportunities resulting in a 20% revenue increase.
Realigned pricing structure, reorganized process and procedures to minimize expenses, trained and hired inside and outside sales, and operations staff.
Managed all business development efforts: local, regional, and national sales into 15 large airports, local sponsorships, convention sales, and COSA/Department of Aviation inventory.
Grew and maintained business alliances with the local business community, COSA, SACVB, Tourism/Hospitality Associations, vendor relationships, and ad agencies within the San Antonio, Houston, and the Rio Grande Valley.
St. Mary's UniversityDecember 2000Master of Arts: Communication Studies; Public RelationsCommunication Studies; Public Relations
University of the Incarnate WordDecember 1997Bachelor of Arts: Communication Arts JournalismCommunication Arts Journalism
July 2013Certified Tourism Ambassador;
June 2008Real Estate Sales Agent, San Antonio Board of Realtors