Bachelor of Arts: Mass Communications/Public Relations2012Minnesota State University of MoorheadMoorhead, MN, 56560
3.19 Cumulative GPA
Skilled account executive with diverse non-profit, marketing, fundraising and sales background. Versed in all aspects of marketing campaigns from concept development to execution.
Billboard Account Executive -09/2015 to CurrentNewman Outdoor AdvertisingFargo, ND
Providing exceptional customer service to meet deadlines, demands and fulfill customers' needs and requests.
Constant communication with past, present and future clients to strengthen relationships between the company and the consumer.
Study market trends and needs to strategically pitch our product at the most relevant opportunity.
Create complex advertising proposals including pricing, locations, daily impressions, term length and availability of structures for new and existing accounts for renewal.
Create marketing materials to give to new clients to inform of product benefits, highlighting on the benefits of outdoor in conjunction with and over other mediums.
Maintain a high level of visibility within the community by networking and being involved community events and organizations.
Manage multiple tasks from start to finish by prospecting, cold calling, setting meeting, pitching product, maintaining contact, closing the sale and concluding paperwork.
District Executive - 05/2012 to 09/2015Boy Scouts of America (Northern Lights Council)Fargo, ND
Promotion to Senior District Executive - 5/20/15
Marketing, management, development, fundraising and program administration.
Generate creative marketing strategies through tactics using both general and social media; and in partnership with public schools, churches, businesses, and other organizations to promote the Scouting organization.
Organize and manage district committees to help identify, recruit, train, guide, and inspire volunteers to become involved in youth programming.
Oversee, manage and provide service to the volunteers in 43 Cub Scout Packs, 30 boy Scout Troops, 12 Venturing Crews and 6 Exploring Posts in in Cass, Trail, Clay, Becker, Mahnomen and Norman counties in North Dakota and Minnesota.
Marketing and Promotions Intern -04/2011 to 05/2012Go Radio Broadcasting, LLCFargo, ND
Event promotion and support of the on-air personalities at events and during office hours.
Set-up and take down of PA system at large scale events for clients (WE Fest, Red River Valley Fair, Fargodome) to procure bands and artists and create promotional, advertising, and branding resources for our clients.
Customer service to radio listeners, viewers and public officials to engage and entertain listeners.
Production and operation of professional video cameras and audio equipment.
Filming and producing live interviews, stage performances and events) Was offered paid internship after one year but took a job offer with the Boy Scouts).
NEWMAN OUTDOOR -
60 sales, 40 new clients
and 20 renewals in first 13 months of employment totaling $325,000 in sales.
BOY SCOUTS -
Exceeded fundraising goal of $153,500 by 105% in 2012, 106% in 2013 and 112% in 2014.
Exceeded year-end membership recruitment goals for 2012 and 2013 and recruited more Cub Scouts in 2014 than previous years.
Started an Outreach Scouting program at Madison elementary to serve 25-35 low-economic, disadvantaged youth.
Recognized as one of 45 top performing executives out of hundreds of Scouting professionals throughout the Midwest region in 2013.
Started Cub Scout programs at Freedom and Independence elementary schools by working with the school district, recruiting youth and adults and providing training to adult leaders.
Established a partnership with the YMCA of Cass and Clay Counties to provide the BSA's Learning for Life program for over 1000 school aged youth.
Achieved Gold Level in the BSA's Performance Recognition Program, "Journey to Excellence" in 2012, 2013 and 2014 (Recognized in top 10% of Scout districts in the nation).
Volunteer & Community
Essentia Foundation - Business relations action committee (August 2016 - Present)
Young Professionals Network - Social Committee (November 2014 - Present) - Voted "One To Watch" December 2015.
Fargo West Rotary International Club Member (2012 - Present)
Cover of Fargo, INC business magazine (August 2016)
Home is Where the Art is - Home show committee member (January 2016 - Present)
Lake Agassiz Habitat for Humanity PR Committee (June 2014 - August 2016)
March of Dimes, Jail and Bail fundraiser exceeded set goal of $1000 (August 2014)
Speaker - MSUM Ethics Day (2013)
360 Degree Media - Digital Media Assistant for Red River Valley flood education (2009)
Eagle Scout - Troop #656 (2007)
Hawley High School River Watch Team(2004- 2007)
Communications, Advertising, Event set-up, Production, Event management, Design, Branding, Cold calling, Customer service, Fundraising, Marketing strategies, Market trends, Marketing, Marketing materials, Networking, Product proposals, Promotion, Radio, Outdoor, Recruiting, Social media, Sales, Video - Adobe Premiere Elements, Adobe Indesign, Photoshop, Illustrator, Microsoft Office, Final Cut Pro