Media professional with over 18 years of experience. Currently working on a major gaming industry client to create in-depth consumer portraits of target audiences, including demographics, attitudes, lifestyle, media consumption and category behavior. Work with vendors and data partners to ensure audiences are created accurately and consistently across different partners. Develop thorough understanding of consumer decision-making, and the role media plays in influencing this journey, while using internal propriety study (and other sources) to provide data-led evidence for communications, planning decisions.
Additionally, serving as a primary resource for media research syndications and planning tools. Lead the organization test market initiatives by demonstrating knowledge of creative testing, using multiple data sources. Provides expertise throughout the DAN network on reach and frequency and competence in the use of packages to create and optimized media plans combined with astuteness on leveraging available data is required.
Data driven projects, Media Research, Consumer Privacy, Reach and Frequency, Social Media research, Vendor relationships, Software training and Presenting
Audience Segmentation, Budget negotiation, Reach & Frequency, Optimization, Microsoft Office Suite, Competitive Reporting tools, prototyping, SPSS, Nielsen Ratings Data, Google Doc, Google Analytics, Presentation Skills, Digital reporting tools
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