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Associate Director of Advertising Resume Example

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Ashley
Julig
Professional Summary

Accomplished marketing leader with more than 15 yr. experience in developing communication strategies, executing complex advertising campaigns and elevating brands across multi-channel consumer touch points. Passion for innovation and problem-solving that delivers greater consumer satisfaction and brand opinion. Highly motivated and eager to contribute to team success with the desire to work in a highly collaborative and creative environment that challenges traditional thinking.

Skills
  • Marketing Team Leadership
  • Enterprise Brand Strategy
  • Integrated Marketing
  • Creative Strategy & Development
  • Customer Relationship Mgt.
  • Sponsorships
  • Strategic Brand Alliances
  • Marketing Analytics
  • Content Marketing Programs
  • Consumer Insights Research
Education
Hollins UniversityRoanoke, VA1999Associate of Arts: Economics
Reid Hall Language InstituteParis, FranceFrench Language And Arts
Middlebury Institute - International Studies Monterey, CASpanish Language
Work History
AT&T Inc./SBC- Associate Director of Advertising
San Antonio, TX08/1999 - 02/2006
  • Brand manager on advertising team that supported one of the most ambitious international brand campaigns in history, launching “the new AT&T” as leader in communications and retiring both SBC and Cingular Wireless brands.
  • Supervised development and production of AT&T's first ever long format direct response television programs and achieved 113% of projected cost per call. Production included two 30-minute infomercials featuring AT&T products and services.
  • Managed content strategy and launch of AT&T Blue Room – online property featuring unique music content from known artists. Site featured behind scenes interviews and imagery as well as live webcasts of Lallapalooza, ACL, Vegoose, Coachella, and Bonnaroo.
  • Developed and executed multiple go-to-market plans in support of high profile corporate sponsorships including NCAA football, NBA, AT&T Home Turf, AT&T Pebble Peach National Pro-Am, MLB and NFL.
AT&T Inc.- Advertising Director
San Antonio, TX03/2006 - 11/2009
  • Led strategy development and execution of integrated advertising campaigns for AT&T TV and Internet product portfolios across all paid media channels with $100M+ budget.
  • Increased unaided awareness of AT&T brand as TV service provider by 115% in 12 months, contributing towards gain of more than 1 million U-verse customers at end of 2008.
  • Led creative strategy and development for AT&T's first media partnership with social networking sites and delivered 136% of projected response rates.
  • Achieved highest metric at time in brand preference for Internet product portfolio while reducing speed perception gap compared to competitors via effective advertising and product messaging.
  • While managing digital media plans, initiated advanced online customer targeting and segmentation resulting in 200% lift in response rates and 18% increase in click to conversion rate for wired product portfolio.
  • Effectively lead 6 high performing brand managers and liaised with 7 ad agencies with more than 100 employees dedicated to AT&T account. Responsible for performance evaluations, development plans, SLAs and quarterly business reviews.
  • Engaged in several strategic partnerships including development of ad campaigns and brand integration to launch AT&T Internet/Wi-Fi with Starbucks. Other partnerships and co-branded campaigns included US Olympic Team, Disney, FOX, NFL, NCAA, MLB, NBA, Apple, Samsung, and Napster.
Frost National Bank - Marketing Manager
San Antonio, TX01/2010 - 10/2011
  • Built brand awareness through development and execution of multi-channel integrated advertising campaigns for Frost National Bank.
  • Project Team Lead for consumer insights research, creative design, and user experience to launch 'frostbank.com' (currently still active).
  • Key liaison to advertising agency for brand strategy, product positioning and sponsorships advertising.
  • Defined marketing objectives and leveraged market research and consumer insights to develop campaign strategy for new product portfolio.
  • Worked closely with all product development departments to create and maintain marketing materials for 20+ regional brick and mortar locations.
USAA- Lead Marketing Manager
San Antonio, TX12/2011 - 01/2020
  • Transforms consumer insights into comprehensive campaign strategies while leveraging market research to develop stronger, more relevant integrated marketing campaigns for over 10 product lines and enterprise programs.
  • Collaborates with key stakeholders, product development, and Ad Agency to ensure alignment on messaging strategy, creative strategy, goals, and objectives in order execute creative development for multi-channel media plans and CRM. Responsible for alignment and/or consistency of master brand throughout campaign(s).
  • Mentors junior members of team and serves as resource for basic marketing principles and best practices. Provides them strong foundation for understanding brand strategy, campaign strategy and encourages them to independently drive campaign development. Teaches them how to evaluate creative based on creative strategy and tie it back to overall master brand and provide appropriate feedback. Gives advice for cultivating relationships and influencing key stakeholders and teams.
Passions & Hobbies
  • Leukemia & Lymphoma Society Leadership Committee MWOY Campaign
  • Children's Shelter - Secret Santa Coordinator
  • Shooting sporting clays with family and friends
  • Time outdoors with my two French Water dogs
  • Fishing, especially ice fishing in MN
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Resume Overview

Companies Worked For:

  • AT&T Inc./SBC
  • AT&T Inc.
  • Frost National Bank
  • USAA

School Attended

  • Hollins University
  • Reid Hall Language Institute
  • Middlebury Institute - International Studies

Job Titles Held:

  • Associate Director of Advertising
  • Advertising Director
  • Marketing Manager
  • Lead Marketing Manager

Degrees

  • Associate of Arts : Economics
    French Language And Arts
    Spanish Language

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