Dynamic marketing professional with more than 20 years experience in the Market Research industry. A unique problem solver who works well in teams. An innovative, detail oriented, results focused, highly organized individual with strong interpersonal skills; offering strengths in market research, project management as well as personnel supervision and administration.
03/2008 to 02/2015
Assistant Field DirectorPERCEPTION RESEARCH SERVICES － Teaneck, NJ
Saved company over $100,000 by controlling budget preparation and eliminated overbilling on invoices.
Worked hand-in-hand with upper management on new company initiatives, endeavors and job costing pricing, which reduced project costs and increased project profitablity.
Trained, coached and supervised staff at the PRS Retail Lab which ensured project guidelines, policies procedures, and productivity standards were met.
Managed multiple projects simultaneously, efficiently handled online sample management and data collection processes, adhered to strict project timelines and delivered results that met the highest standards of excellence.
Instituted standard interviewing procedures and put numerous quality control measures into place which increased data reliability and decreased interviewing time in field.
Performed routine validation of completed interviews and made decisions to remove invalid work and/or interviewers, to deliver results that met the highest quality standards.
Meticulously scrutinized response and completion rates and maintained a detailed database of these rates to assist in costing future projects.
Reviewed and revised questionnaires created by the project staff in preparation for approval and submission to the client before fielding of all projects.
Collaborated with project staff to to resolve discrepancies in a timely and diplomatic manner to guarantee optimum levels of client satisfaction.
Acted as liaison between internal departments (Programming, Eye-Tracking, Data Processing, Graphics and Shipping) and outside vendors, which assured integrity of all projects.
03/2002 to 08/2007
Field SupervisorNEWMAN-STEIN, INC － New York, NY
Negotiated bids and managed client budgets with cost effective alternatives without compromising end-user needs.
Selected fieldwork suppliers, composed written field instructions and constructed briefing sessions to ensure that fieldwork suppliers properly adhered to strict project standards.
Created and maintained nationwide database of quality field services for use on all projects.
Analyzed screeners and questionnaires for potential problems and timing checks which reduced time in the field.
Monitored and reported project progress and kept accurate quota control on WATS, CATI, CAPI (web based), CLT and other paper field methods.
Managed sample to maximize project efficiency and re-staffed when necessary.
Collaboratively partnered with vendors and project staff to ensure that high quality, actionable results were delivered on time and within budget.
06/1997 to 12/2000
Field SupervisorAUDITS & SURVEYS WORLDWIDE － New York, NY
Pioneered and initiated procedures to record, compile, and organize data electronically, which reduced job lead time by 50% and lead to a format adopted for all projects.
Orchestrated and monitored execution of all audits, door to door and mystery shop programs, as well as in-store interviews, product placements, concept tests and legal studies.
Systematized mailing of field materials which resulted in greater accuracy and reduced job costs by 20%.
Hired and supervised outside field services and maintained detailed daily progress reports.
Supervised and motivated junior field team which resulted in increased productivity and skills.
04/1992 to 06/1997
Director of MarketingAMERICAN FURNITURE & BEDDING CO － Richmond Hill, NY
Planned and coordinated merchandise marketing efforts of six people which reduced advertising costs.
Developed and maintained a targeted consumer profile database for all marketing efforts, totaling over 25,000 customers.
Initiated launch of consumer referral program which generated sales increase of 17%.
Monitored marketplace and prepared competitive analyses which increased awareness and sales.
Evaluated quarterly sales trends that resulted in streamlined inventory and lowered costs by 30%.
03/2001 to 03/2002
FreelancerOpinionsite.com & Market Facts － New York, NY Purchased e-mail addresses of potential respondents from a network of
list brokers to safeguard timely completion of Internet surveys.
Downloaded detailed completion reports from the server, monitored study progress and reported findings to clients on a daily basis, ensuring project expectations were fulfilled consistently.
Resolved online panel member inquiries expeditiously to increase the likelihood of return visits to the website as well as continued membership.
MarketingAdelphi University － Garden City, NY
Attained Magna Cum Laude status
BBA DegreeManagement Achieved Cum Laude designation
advertising, budget preparation, budgets, budget, com, competitive, concept, costing, client, clients, data collection, Data Processing, database, e-mail, Graphics, inventory, job costing, legal, mailing, Market Research, marketing, Market, materials, Excel, PowerPoint, MS Word, network, policies, pricing, processes, Programming, progress, quality, quality control, Retail, sales, Shipping, surveys, validation, website, written
Audits & Surveys Worldwide "Above and Beyond" recognition certificate for overall job performance.
Friedman Marketing Services "Client of the Month" accolade March 2004, September 2005 and August 2008.
MS Word, Advanced Excel, PowerPoint, Decipher Beacon.