Strategic and analytical finance professional with 10 years of success in financial reporting, analysis and revenue management. Highly skilled at increasing revenue through the creation of demand-based pricing models.
Trend analysis and financial modeling
Pricing and Revenue Management
Complex problem solving
MS Office Suite
Experienced in presenting to senior management
Superior time management
Leadership of cross-functional teams
Team member engagement and development
Achieved Hilton Circle of Excellence Award for the creation and implementation of a revised pricing strategy, increasing Transient revenue by 20.4% versus prior year.
Grew total revenue under management by 5.1% in 2013 and 5.7% in 2014.
Developed new financial model to analyze and optimize premium room type pricing, resulting in year over year production increase of 18.1% and the subsequent roll-out of model to Southwest region.
Hilton WorldwideNovember 2013 to CurrentAssistant Director of Revenue Management Addison, TX
Direct the revenue analysis and development of strategic business plan for single largest EBITDA hotel managed by FelCor Lodging Trust.
Lead a rotating team of up to 7 Revenue Managers in the Hilton Revenue Management Consolidated Center, with responsibility of $83.7 M in revenue.
Create monthly PowerPoint presentations illustrating business performance and goals of hotels to report to brand executives.
Head hotel strategy development teams responsible for SWOT analysis, risk assessment, and pricing decisions for 19 properties.
Develop and distribute RFP Strategy Workbook, to be utilized by all Full Service team members to achieve company goal of 6.5% rate growth for 2016.
Identify operational processes inefficiencies and implement necessary improvements for the training and development of 265 team members in Revenue Management department.
Hilton WorldwideJune 2011 to October 2013Revenue Manager Addison, TX
Effectively utilized pricing, channel, and competitive assessments to develop guest-targeted selling strategies for portfolio of hotels, with responsibility of revenues totaling $20.7 M in 2013.
Developed financial analysis reports and presentations for newly renovated hotels utilized for all properties within the department.
Analyzed pricing and sales for all business segments, creating strategic initiatives that resulted in revenue growth of 5.6% in 2012.
Executed and reported variance and gap analysis, communicating conclusions and gaining alignment with hotel management, senior executives, and property ownership.
Utilized cross-functional relationships within Hilton Worldwide to isolate market trends and identify new opportunities to drive hotel performance, with portfolio revenue growth over 5% yearly.
Prepared and presented all 12 month rolling forecasts, annual budgets, and monthly financial reports, with forecast accuracy consistently within company goal of 3%.
Interstate Battery System of AmericaMay 2010 to May 2011Business Analyst Dallas, Texas
Manipulated data using pivot tables, pivot charts and macros for all 78 Battery Stores nationwide.
Prepared analytical reports and PowerPoint presentations of findings for the Senior Marketing Director.
Tracked, analyzed and interpreted trends, which were used to formulate revised marketing strategy and develop the new point of sale system to better meet franchisee needs.
UBS Wealth Management AmericasJune 2010 to August 2010Project Management Intern Dallas, Texas
Constructed the Project Management Plan and Workstream Summary for the UBS Women's Champion Advisory Council.
Defined project deliverables and monitored status of tasks.
Partnered with the UBS Field Diversity Initiative to create program materials and communicated ideas to key stakeholders.
Identified opportunities to improve the business through cost reduction, client financial goals analysis, and preparation of complex financial models.
Lee Financial ServicesOctober 2005 to July 2009Operations Associate / Financial Analyst Austin, Texas
Developed and implemented risk-based investment portfolios that, on average, outperformed the S&P 500 by 5% points annually.
Reviewed clients' accounts and results regularly to determine whether life changes, economic developments or financial performance indicated a need for plan revision.
Successfully completed quarterly client performance analyses through the use of Excel financial projections.
Prepared internal quarterly and annual portfolio monitoring reports for 150 households and $30M assets under management.
Southern Methodist University2011Finance, Business IntelligenceDallas, Texas, US
Graduated with Honors
President, Women in Business
Global Business Development Program, India
The University of Texas2006Bachelor of Arts: PsychologyAustin, Texas, US
Plan I Honors
Business Foundations Certification
Forecasting, Pricing, Financial Modeling, Strategic Planning and Analysis, Revenue Management, Market Research, Budgets, Identification of Market Trends, Business Plans, Distribution Channel Analysis, Risk Assessment, Project Management, Training, Corporate Strategy, Data Manipulation, Microsoft Word, Excel, PowerPoint, Access, Cognos, Hilton Proprietary Software