Marketing Communications Specialist successful at dynamic launches and integrated campaign planning and implementation. Writes fresh, crisp materials, blog posts and press releases. Skilled in building long-lasting media relationships, resolving conflicts and coordinating projects. Talents include developing content, managing campaigns and handling administrative tasks in an organized and professional manner. Leads content strategy and dissemination of print and digital content that engages target audiences and leads to desired measurable action.
Skills
News writing
Content marketing
Proofreading
Consistent brand messaging
Promotional marketing and advertising
Strategic communication
Media relations
Media training
Speech writing
Development communication marketing
Press releases and pitching
Website content management
Video production
Education and Training
Master of Arts: English, Teaching Composition, Expected in 2008 Saint Louis University - St Louis, MO GPA:
Bachelor of Arts: English, Spanish, Expected in 2004 Saint Louis University - St Louis, MO GPA:
Certificate in Creative and Professional Writing
Experience
Assistant Director, News and Integrated Content, 01/2017 to Current Amazon.Com, Inc. – North Reading, MA,
Create strategic communications plans that elevate news of faculty research, new academic programs, university events and initiatives.
Develop and execute strategic planning objectives and tactics in alignment with integrated communication campaigns.
Serve as College spokesperson in various capacities/situations.
Conceive and direct proactive media relations campaigns in conjunction with College-sponsored events and initiatives, faculty/staff awards, institutional positioning, student achievements and subject matter experts which have garnered local and national media coverage.
Manage editorial calendar processes for media relations team. Monitor traditional and social media-based outlets for client coverage and opportunities.
Cultivate and maintain national, regional and local media contacts to drive press coverage. Serve as point of contact for media and coordinate media responses from various departments.
Provide media relations counsel to senior leadership. Facilitate media training for faculty, staff and students. Draft social media strategies and execute tactics using platforms such as Facebook, Twitter, Goggle Hangout and YouTube.
Collaborate cross-functionally with digital and social media teams to align and integrate strategies.
Manage vendor relationships (videographers, graphic designers, public relations firms and photographers).
Develop and oversee project budgets.
Strategize with staff and faculty to create communications that share stories of student success, innovative faculty research and events on campus.
Assist the Institute of Global Homelessness with internal feature writing, media training and press pitches regarding their international advocacy with the United Nations.
Lead external communication for commencement, writing stories that help secure media placements and are shared across university websites and social media.
Create digital assets and messages, from candid videos to coordinated campaigns that boosted engagement by grads and their families by 30%.
Manager, News and Integrated Content, 08/2013 to 01/2017 Dimensional Fund Advisors – Austin, TX,
Drove digital strategy for DePaul Newsroom social accounts and websites.
Managed Twitter, Instagram and Facebook accounts, measure engagement and stay updated on changes to these platforms.
Created website content for internal and external audiences.
Oversaw DePaul Newsroom website, Facebook and Twitter accounts.
Built and maintained a searchable database of DePaul Experts for journalists.
Wrote feature stories that engage internal audiences for DePaul Newsline Daily — consistently producing stories that are in the top 20 most read by university audiences for the year.
Worked to positively promote DePaul University by connecting faculty, staff & students with local, national and international media.
Wordsmithed original platform-specific content appealing to target audiences.
Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
Communications Manager, 08/2010 to 08/2013 Chicago Alliance Against Sexual Exploitation, CAASE – City, STATE,
Led all internal, external and development communications strategy for a legal advocacy and policymaking organization that addresses sexual violence.
Wrote op-eds for the executive director and policy director, connecting current events with the organization’s work and spreading news of successes to a wider audience.
Managed and created compelling, informative content for the End Demand advocacy campaign website, newsletter, social media and blog.
Gathered and analyzed market data to influence business decisions.
Managed and lead the RFP response process from the Marketing side, including maintaining a library of approved messaging and providing reporting metrics as needed.
Worked closely with CMO and Director of Communications to develop and evolve brand voice and key messages.
Collaborated with other Marketing team members to identify gaps in content and establish a content calendar that aligns with company objectives
Served as the primary coordinator/reviewer of all event content, working in partnership with Project Manager and in accord with the overarching event brief.
Evaluated work of other creative team members, ensuring writing, design, and functionality are accurate and execute on key messages
Senior Writer, 2008 to 08/2010 American Red Cross Of Greater Chicago – City, STATE,
Developed content to inform the public, volunteers and donors about the Red Cross mission and services on local, national, and international levels.
Executed project management, technical writing, technical editing, while regulating training delivery, staff management, and document control.
Served as a field reporter in Chicago covering home fires and floods, communicating with media and the public about the urgency of supporting the local chapter’s work.
Deployed as a national spokesperson and gave interviews to outlets like The Weather Channel.
Produced all communications for the Heroes Breakfast fundraising event, including the event’s script, all marketing materials, and a program book.
Conducted in-depth analysis and exploration in order to advise others regarding which foundations, agencies or corporations suitable to approach for the organization's funding need
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